Sarah Manley constructs the basics of a LinkedIn Profile and gives the tips on what needs to be done when learning how to connect on this social media platform.
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LinkedIn for College Students, Professional Careers and Unemployment
1. LinkedIn for College,
Professional Career &
Unemployment
Leadership and Management
Management 382
St. Thomas University
Sarah M. Manley, MA
2. Sarah M. Manley, MA:
15+ years professional marketer –
manufacturing, health care & technology
Manages more than 10 social accounts for
Fortune 17 organization
National Blogger/Speaker
Established & implemented 100+ marketing
programs/initiatives for Fortune 500 and SMB
clients
Grew SMB from $2 Million sales to $10
Million sales within 3 years.
4. By the Numbers:
277 million professionals (2/14)
2 new profiles created/seconds (2/14)
Available in 20 Languages (10/13)
41% Mobile Visitors (6/13)
40% of users check LinkedIn DAILY/spending
17 minutes/session (11/12)
2.1 Million Groups (3/13)
5. By the Numbers:
48% of Recruiters ONLY use LI for social
outreach (1/14)
Only 13% of millenials use LI (9/13)
Recruiters have on average 616 connections
(1/14)
600K (users who have been hired by
company they interned for).
6. Profile:
Create a profile – If you already have one, click
on Profile and then on “Improve Your Profile”
– LinkedIn will walk you through it.
Professional Image/Headshot; only you, no
significant others, no inappropriate attire
If you are unemployed, write a headline that
gives people an idea of who you are & what
you can do.
7. Profile:
Be Visible – Edit Profile & Manage Public
Profile settings.
Use action words & avoid jargon. You are
not a vanguard, maven, guru or ninja!
Complete volunteer/skills information
Brand yourself! Personalize your LinkedIn
Profile URL
12. Recommendations &
Endorsements:
After profile is complete:
Write recommendations for your
connections – state something that
explains skills and cite examples.
Give endorsements to you establish
your network contribution.
14. Endorsements:
LinkedIn will ask if
your connections
have skills – a
simple click will
“endorse” them.
Rearrange your
skills to be ranked
the way you want
them.
16. Groups:
Join groups – start small and consider:
High School Alumni
College Alumni
College Professional Associations
Groups or organizations you aspire to be a
part of.
Review annually and eliminate groups w/little
engagement
18. Following:
Follow industry organizations where you may want to
be employed
Follow schools
Follow business and industry thought leaders: Sheryl
Sandberg, Richard Branson, Bill Gates
Follow professors who have inspired you, in your
major or even in your general studies.
Follow professional associations
21. Your Assignment:
Complete Profile
Upload your final project to your LinkedIn Profile
Spend 2 hours on LinkedIn every week. If
Unemployed, spend 5 hours.
Connect with graduating classmates by June 1
Write 1 recommendation/week through summer
Connect with Professors by June 1
Join at least 10 groups by June 15
Follow business leaders by July 1