Our Purpose, values and culture

2. Our Purpose
Recognising the inequality in bargaining power between consumers and businesses, the
overall purpose of the Company is to work for fair, just and safe markets that meet the needs
of Australian consumers.

3. Our values represent a core part of our
identity. They define our organisation and
guide what we care about, how we
interact with others, and how we want to
be known.

4. Truth
We are fearless in finding the Truth. We speak it, hear it, see it, share it and live it.

5. Help
We help each other, our
members, and all consumers.

6. Impact
We make an impact on the world around
us with a mix of rigour and humour

7. Our Work
Independent and member-funded, CHOICE ensures that Australian consumers get a fair go.
We represent consumers needs, from saving money to choosing the best products and
services, and we're constantly on the look out for dodgy or misleading practices that might
stop consumers from getting the best deal.

8. Consumer Advocacy

9. Innovation

10. Health and
Well-being
In addition to our annual offerings there
is the Core Foundation Program of:
- Free seasonal fruit
- Yoga and Pilates Programs
- Massage Therapists come every
second month to help our people feel
rested and relaxed.
- CHOICE has a few bikes available to
staff to "loan".

11. We also walk the talk inside our organisation, CHOICE strives to:
• use socially responsible procedures in-house;
• contribute to consumer campaigns worldwide including pro bono
assistance to local, national and international causes and
organisations;
• implement socially responsible investment and supply chain
policies;
• limit our environmental impact;
• offer staff fair salary structures and regular input into working
conditions and CHOICE's focus; and
• regularly raise money for our chosen charities
Social Impact

12. Social
CHOICE has a thriving social scene, with
an internally driven social committee that
holds regular events.