1. Magazine analysis.
Uncut.
Sarah Fox.

2. Magazine front cover. Skyline.
Flash.
Masthead.
Main
Image.
Left Third
Flash.
Main Article.
Hierarchy
of articles.
Biggest
writing being
most
important.
Extras.

3. Magazine front cover analysis.
“Uncut is the UK’s most authoritative
music and movie magazine. Uncut
celebrates all that is great in rock and
film, both new and old, cult and classic”
www.ipcmedia.com/brands/uncut
Main Image/Main Article: In this image, there are four men, the man on the left is the furthest
forward with all of his body shown, this shows us he is most probably the lead guy in the band,
even though he is not in the centre. The men in the picture also look in their 30’s, this means this
magazine could be aimed for a higher age group. Readers of this magazine obviously like to
know about what is going on with The Clash.
Masthead: The masthead is a bright red colour, with a black shadow around it helping it stand
out so that readers can easily see what magazine they are buying. It gives it that slight ‘edge’.
Left Third: On this magazine, there is a Flash on the left third saying ‘New Clash Exclusive’. This
shows us that the target audience for this magazine likes band exclusives. Also, there is a list of
other things which are in the magazine, the people who designed this obviously know what
other bands that their readers enjoy. There is not much on the left third, this shows that the
magazine knows that people will buy it, just knowing about The Clash exclusive.
Flash: On the right hand side, there is a Flash saying that there is a ‘Free CD’. This shows us that
the people buying this magazine like to have free CD’s with their magazine.
There is also the Flash on the left third, saying about The Clash exclusive.
The flash shows readers what extra they can expect in the magazine.
Extra Articles: In the right bottom corner, there are some extra articles. They
are written in the order of what the readers will like the most. This is called
hierarchy in articles.

4. Contents page& analysis. Masthead.
This masthead is in
the same font as the
front covers, and its
also the same
colour. It stands out
so people can easily
see where the
contents page is in
the magazine.
Main Imagine.
This magazine thinks
that the readers will
want to know about
‘Dr John’ most as
that is the only
picture which is
shown on this
contents page.
This is obviously the
most important
article in the
magazine as it has a
larger page number
font that the others.
Readers would want
to see this page first.
Page Numbers:
This contents page
doesn’t show any
page numbers
before page 11 in
the ‘Regulars’
section. This shows us
that they think that
magazine readers
will automatically go
to these pages, so
they won’t make
them stand out. They
think that readers will
just flick through and
see these pages
anyway.
Reviews:
They have put the
background of this in
bright red to make it
stand out as that is
probably what their
readers will mainly
be looking at.
This contents page is
only a single spread-
its easier for readers.

5. Double Page spread.
Pull Quote.
Standfirst
Drop Cap.
Columns. Lead
Image.
Headline.

6. Double Spread analysis.
Masthead: This double page spread has the same masthead font, size and colour as the contents
page. This shows that this magazine has a theme going on throughout, and regular readers are
probably familiar with this and would know what magazine they are reading.
Pull Quote: The pull quite on this article says ‘I need to be doing something creative or the energy
overwhelms me...’ Readers of this magazine could relate to this, and the picture also refers to this
making the readers want to know more.
Standfirst: The standfirst is a smaller font to the Masthead; although it is the same colour matching
the theme of Uncut magazine, yet it is larger than the articles actual font. It stands out as it is
introducing the article below it, giving you a bit more information than the pull quote.
Drop Cap: This first letter ‘W’ stands out from the rest of the text.
Columns: This page is split into two columns, this breaks up the text and makes it look a better lay-
out.
Lead Image: The lead image stands out and gives you an
idea of what the text is going to be about. This is something
which the readers of this magazine can relate to, or it is
something they are going to be interested in.

7. Magazine analysis.
Kerrang!
Sarah Fox.

8. Magazine front cover.
Cover Lines.
Masthead.
Main
Image.
Left Third
Flash.
Main Article.
Extra
articles.
Skyline.
Pull Quote.
Freebies.
Flash.

9. Magazine front cover analysis.
Main Image: In this photo, there is just Gerard Way, so the people who designed this front cover
must have thought that by just having his imagine on the front, people will still buy it. It matches
the layout and the style of the magazine as it is edgy and ‘rock-like’. He’s a young guy, so will
attract a younger audience.
Main Article: The main article for this magazine is ‘My Chemical Romance’. That band obviously
attracts the readers of Kerrang so the font is very large and bold, and it stands out really well on
the left third so that people can see it.
Freebies: On this front cover, there are posters available inside and there is a preview of these on
the front cover. It isn’t on the left third, yet they know that their readers will still enjoy these posters
for free.
Flash: In the flash, it says that this is the ‘UK’s biggest gig guide’. This shows the magazine designers
know that their readers like to know all the latest gig information in this one magazine for
convenience. They have pages inside with all the gigs that they think their readers would like to
go to.
Extra Articles: These articles on the right, are in a hierarchy of importance as two
of them have a black background, with a yellow font which stands out really well
so that people can clearly see the writing. These two articles in these special
boxes are going to be what the readers of the magazine are interested in.
Cover Lines: These cover lines have names of other bands in them, all these
bands are what the target audience are going to be looking for and wanting to
know about from this magazine.

10. Contents page& analysis.
Masthead.
The title ‘Contents’
stands out in the page
as it is yellow on a
black background. It
isn’t in a very large font
which could mean that
they think just having it
in a bright colour is
enough.
Page Numbers:
This font is all the same
size and colour, this
shows that their is no
hierarchy of articles
and the readers will like
everything in this
magazine.
Main Article:
This is the main
article in the
magazine as it has
the picture taking up
half of the page. This
is what the readers
will be looking for in
the magazine.
Main Imagine.
The guy in the
middle is obviously
the lead person in
the band. We know
this because he is
standing further
forward than the
others and we have
a mid-shot of him.
There is an offer of
buying a certain
amount of magazines
for less money. Kerrang
knows its readers would
like this offer so they
have made it stand
out on their contents
page knowing most
readers will look there.
Picture By Line:
This contents page
include a picture
and a note from
the editor, she is
giving more
information of
whats included in
the magazine and
readers feedback.

11. Double Page Spread.
Standfirst.
Drop Cap.
Columns. Pull Quote.
Lead Image.
Headline.

12. Double Page Spread Analysis.
Masthead: This masthead follows the theme of Kerrang by being edgy. The font relates to the
picture, and we then know what this article is about. The person that designed this page has
made this font very big so that it stands out.
Lead Image: There is a guy who is further forward than the others, so you would think that he is
the ‘main man’. They all look kind of dirty and rough, they are all covered in tattoos, so you
instantly know what kind of thing is going to be put in this article. The imagine appeals to
teenagers as it is quite edgy and fun.
Pull Quote: From the pull quote, we also know what kind of thing is going to be put in this
article. The person who wrote this chose a quote that they knew would attract the audience
best and would make them want to read it. It says that the band ‘is at a great point right now’,
so the reader will want to read more and find out why they are at a great point and what is
going on with them at the moment. Even readers who don’t know this band will be interested.
Standfirst: This standfirst shows the reader a little bit of what to expect in the full article. It gives a
bit of information which the writer knows that the reader would
like to read and therefore continue with the full article. It stands
out against the black background so the reader will notice it
and read that first.

13. Magazine analysis.
NME.
Sarah Fox.

14. Magazine front cover.
Main
Image.
Left Third
Main Article.
Extra
articles.
Pull Quote.
Masthead.
Extra
articles.

15. Magazine front cover analysis.
Masthead: The masthead on this front cover, isn’t as big as some of the others have been.
Kerrang and Uncut have their mastheads spread out right across the top of their front cover,
although, NME has theirs just in the top left third. This shows that they are confident that people
will easily recognise it without it having to stand out too much. The red on the white
background helps it to be noticed too.
Left Third: On the left third of this picture, you have the two most recognisable characters of
‘The Inbetweeners’ showing. This will attract people as they know that their favourite characters
will be featured in this magazine, along with the others. Also, there are two smaller articles on
the left third which the magazine thinks will attract the readers more.
Main Article: The main article of this magazine is ‘The Inbetweeners’ which is a top comedy at
the moment on Channel 4. This will attract mainly 16-30 year olds, although many other aged
people will watch The Inbetweeners.
Lead Image: The article shows ‘Jay’ and ‘Will’ on the left third, so this shows that they are the
favourite characters, although, ‘Will’ and ‘Simon’ are the two who are standing further forward,
showing that they are the two main characters. ‘Neil’ is right at the back, this
shows he might not be a main character.
Pull Quote: You can see from this pull quote what kind of interview and article
this is going to be. The font is childish and scrawled, its a sarcastic quote, you can
tell that this is going to be a fun, kind of crazy interview! Its going to be comical.

16. Contents page& analysis.
This contents page
shows that the
target audience for
this magazine like to
have their contents
page well structured
with lots of pictures,
rather than random
pieces of writing.
This shows that
readers of this
magazine like to
have special offers
of things to buy,
and discounts.
Hierarchy In Articles:
On this contents
page you can see
that Kings of Leon
are the band which
Kerrang thinks its
readers would want
to read most. The
other pictured
articles are also
liked, just obviously
not as much as the
biggest one.
Repetition:
The less important
articles pictures are
the same size, as are
the page numbers.
Also, each picture
has a pull quote
underneath it.
The writers of this
magazine clearly
seem to know what
their readers like.
Masthead:
This masthead
doesn’t actually say
‘contents’, so this
magazine knows
that its readers will
know what this page
is about anyway. Its
clear that this is a
contents page,
without it having to
be a big, bold title.

17. Double Page Spread.
Main Image.
Masthead.
Pull Quote.
Other main
images.
Columns.
Drop cap.

18. Double Page Spread Analysis.
Masthead: The masthead on this page is small, so the magazine designers know that people
will be attracted to this article by the pictures and there is no need for a huge title.
Main Image: On the left page, there is an advert for a CD, from that picture, you can tell that
they are young, so they are going to attract a teenage audience. On the right page, The
Inbetweeners are shown, this also attracts a teenage audience. They have probably put that
advert on that page, as they know the people that like the Inbetweeners, have a strong
chance of liking ‘Ash’ as well.
Pull Quote: ‘The movie will have everything you’d expect, Girls, Nudity, Vomiting’. You can
immediately tell that an older audience might not find the Inbetweeners as funny as what a
teen/young adult would. By reading the pull quote, you can tell that this interview is going to
be comical. If you don’t like comedy, then you know straight away not to bother reading this.
The pull quote stands out the most in this article, it is the biggest and most bold writing on that
page. This shows that the magazine is confident that their audience will like it and find it
amusing.
Drop Cap: The drop cap is useful in this article, as it indicates
where the actual article starts which the audience will find the
most interesting. It stands out so that if people done want to
read the first part, then they wont get bored of the entire
article trying to search for where it begins.