Enabling fact based governance with analytics external

Copyright © 2010 SAS Institute Inc. All rights reserved.
Enabling Fact-Based
Governance with
Analytics
Seminar Governans IPTA: Pemangkin
Kecemerlangan Organisasi
19th Nov 2011
Sarabjeet Singh
Director, Professional Services
SAS Malaysia

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Copyright © 2010, SAS Institute Inc. All rights reserved.
 18 years of experience in technology and management
consulting.
 Responsible for SAS Malaysia consulting engagements
across all industry sectors. Started career with global
consulting firm Accenture and subsequently global
outsourcer EDS.
 Clients include RHB, EPF, CIMB, Aeon/Jusco, EON Bank, Bank Islam, CGC,
London Stock Exchange, Bank Negara Indonesia, Siam Commercial Bank.
 Key Skills and Experience
 Business Analysis including assessing operational capabilities and
defining opportunities to create value
 Solution Planning including visioning and transformation planning
 Business Analytics
 Programme and Change Management
 Educational Background:
 Certified Diploma in Accounting & Finance - ACCA, 1997
 MS Engineering - Univ of Toledo, Ohio, U.S.A., 1993
 BS Engineering (Magna Cum Laude) - Univ of Toledo, U.S.A., 1991
About Me
Sarabjeet Singh,
Director,
Professional
Services

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About SAS
 Founded in 1976 and today it’s world's largest
privately held software company.
 More than 50,000 customers in over 127
different countries.
 90 of the top 100 companies on the 2011
FORTUNE Global 500® use SAS.
 SAS has remained committed to partnering
with education to deliver software and services
for both academics and administration
purposes.
 SAS Institute (US) Ranked Best Place to Work
for year 2010 and 2011.
 Revenue US$2.43b; Employees 12,382.
Dr. Jim Goodnight,
Founder and CEO
SAS Campus, Cary, NC,
USA

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Introduction
 “The goal of education is the advancement of knowledge
and the dissemination of truth.” – John F. Kennedy
 But…the advancement of knowledge and dissemination
of truth should not be limited to lecture halls. Knowledge
is at the very heart of University operations and its
governance.
 This knowledge and information is the platform for fact
based governance through:
1. Hindsight …… understand the past
2. Insight .….…. manage the present
3. Foresight ……. create the future
Analytics provides hindsight, insight and foresight.

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Typical IPTA/S’s Goals and Aspirations
World-class research and publication
Professional recognitions and accreditations
Creation of scholars
International awards
The university of choice
Increased university intake
Quality academic programs
Centre of excellence
ISO certification
Income generation
Major scientific discoveries
Employability
International network & collaborations
Cost Management
Illustrative Only
Contribution to society

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How to Enable Fact-Based Governance
1. Integrate Data Across the Institution
 Establish:
Consistent, reliable and credible data.
Integrated and comprehensive view of what is happening
2. Equip All Decision Makers with Reporting/Analysis
 After data is consolidated, understood and cleansed, it can be
used as the basis for
Timely, accurate reporting.
Self-service & secure access to automated and drillable
reports, for up to data analysis.

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How to Enable Fact-Based Governance
3. Identify Current and Future Trends for Better Decision
Making by applying analytical techniques
 While historical reporting gives you plenty of hindsight, it doesn’t
provide the insight and foresight you need to make decisions for
the future.
 Discover the complex relationships between dynamic factors that
affect Institutions, students and learning outcomes today.
 It’s possible to develop valuable insights to in-depth questions:-
From simply knowing the past to predicting the future.
From “How many first-year students dropped out each past
semester?” to “Why did these students drop out?” to “How
many will drop out next year?” to “What is the best
intervention for the future?”

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What Is Analytics?
 “The science of analysis” - the process of
obtaining an optimal or realistic decision based
on existing data.
 Includes data mining and statistical analysis in
order to discover and understand historical
patterns to predict and improving business
performance in the future.
 Includes domain of mathematics, operations
research, statistics and probability.
 Usage includes enterprise decision
management, marketing analytics, predictive
science, strategy science, credit risk analysis
and fraud analytics.

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How does Analytics enable Governance?
What happened?
How many, how often, where?
Where exactly is the problem?
What actions are needed?
Why is this happening?
What if these trends continue?
What will happen next?
What’s the best that can happen?
Hindsight ………..… Insight ..............….… Foresight

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Analytics Application in Industries
 Financial Services
 Financials, Profitability, Credit Risk, Customer, Marketing, Collection
 Communications
 Churn, Retention, Pricing, Collection, Customer Care
 Retail
 POS, Loyalty, Customer Behavior, Retention
 Web
 Social Media, Online Sales
 Transportation/Logistics
 Activity Based Mgmt, Optimization
 Education
 Enrollment, Student Affairs, Operations Mgmt, Benchmarking

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Case Study: University of Central Florida
 UCF’s mission:
Provide students with a world-class education.
 Business Issue:
UCF required a reporting and analysis platform for
enrollment planning, strategic planning,
management analysis and exploratory analysis to
provide university leaders with insight that supports
proactive decision making.
Sandra Archer,
PhD,
Director, Office of
University Analysis
and Planning
Support
“The university's customers are its students. Our
analytical work helps the leadership team make
informed decisions to further UCF's mission.” “The
goal analytics is to gain a better understanding of
what’s happening with students so that we can
determine how our university can serve them
better.” - Sandra Archer, PhD

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 Challenges:
 Disparate data.
 Slow! 2 days to 3 weeks to get information …. and confidence
was lacking.
 Could only get the basic information….Leading to “reactive”
management.
 Challenged to see changes occurring across multiple years.
 The Solution Journey:
 Strategic Plan placed an emphasis on:
 Data quality
 Data accuracy
 Data integrity
 Data accessibility.
 An integrated solutions for data management, analysis and
information delivery across the organization.

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 Enabled: Enrollment Planning
 Accurate enrollment planning is crucial for UCF.
 Help university decision makers
 Forecast demand
 Formulate institutional policies.
“We look at population projections and high school graduation rates,, to
determine a demand forecast for enrollment. Enrollment is a significant
focus for us; predictive analysis ensures we stay on top of it.” “We go back
each year to assess the accuracy of our results – our model is accurate
within 1%. We implement correction factors on a year-to-year basis to
continually teach the model and improve the future accuracy.”
“This projection is used to establish budgets, determine what courses will be
offered and how many faculty resources will be needed. The projections are
also used by the state to determine aspects of funding the university
receives.” – Sandra Archer, PhD

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 Enabled: Strategic Planning
 UCF performs benchmarking analysis against two quantitatively
generated lists: similar institutional peers and aspirational peers.
 The benchmarks rely on data from the National Center for
Educational Statistics and are used by a wide variety of
university staff. UCF uses the data to look at how other
institutions are organized, student characteristics, student-to-
faculty ratios and student retention/graduation rates.
“Eight years ago we developed a set of benchmarking peers and held
the list static over time. Recently, we used a new clustering analysis
technique to rework the lists, and we looked back to see how the
institution had changed compared to the two original lists. Some of
the institutions that we once considered aspirational had become
comparison peers.” – Sandra Archer, PhD

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“We look at students over their entire life cycle here, as well as post-graduation
success factors. We look at what their majors are at graduation and compare that
to their majors at the time of registration. We can see how many times they’ve
changed majors, and how many graduated with a typical number of credit hours.
With data from the National Student Clearinghouse’s StudentTracker Data System,
we’ve launched a project that helps us track students after graduation. For
instance, this allows us to see whether they enrolled elsewhere after UCF. I also
can tap into data from the state of Florida to determine how many UCF graduates
find employment within the state. It gives the university a clearer picture of how we
are preparing students for life after UCF.” – Sandra Archer, PhD
 Enabled: Management Analysis
 It’s to provide university leadership with insight on student
behavior while at school and after they graduate.
 Deep analysis and reports on its colleges, programs, student life
cycles – admissions, course taking behavior, retention and
completion/continuation patterns.

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 Enabled: Exploratory Analysis
 It’s to provide insights in support of forward-looking decisions and
formulate institutional policies.
 Internal research on university management – eg. cost studies,
faculty activity, benchmarking and resource utilization
“SAS gives us the ability to perform a lot of analytics quickly, which allows
more time to pause and look at the bigger picture. It also helps us find
patterns in the data that we might not otherwise have noticed.” - Sandra
Archer, PhD

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What Needs to be Done
+ +
Integrated Source
Data
Equip Decision Makers
Platform for Analytics
Know-How
Discover the
relationships
of factors
Enables:
1. Hindsight …… understand the past
2. Insight ….….. manage the present
3. Foresight ……. create the future

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In Conclusion
 We encourage IPTAs to use Analytics to
enhance Governance
 Establish the analytics platform
 Inculcate a culture of analytics
 Build the know-how and seek answers to the right
questions
 Industry collaboration for greater insight and foresight
Govern with confidence
Hindsight ………..… Insight ..............….… Foresight

Enabling fact based governance with analytics external

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