The document discusses ubiquitous connectivity, which refers to a future where everything and everyone is connected through a global network. It describes visions of this future, including faster wireless broadband, cheaper devices, cloud computing, the death of roaming fees, location-based services, wireless payments, and augmented reality. The document advises readers to think about how connectivity can enhance brands and experiences, focus on great user experiences and pricing, collaborate with innovative partners, and start experimenting with emerging technologies.