1. Campaign Against Drinking and Driving

2. Overview History Other Campaigns Audience Analysis Communication Plan and Strategy Evaluation

4. When water was scarce, alcohol lasted longer and was a staple for earlier civilizations.

5. When automobiles were introduced, but there was no licensing or rules pertaining to driving while drunk.

6. 1969- Teddy Kennedy drove drunk off of a bridge in Martha’s Vineyard, killing passenger Mary Jo Kopechne

8. MADD ( Mothers Against Drunk Driving)

10. Drinking and Driving. Org