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Growth Share Matrix Applied to Marketing
- 1. Presented by Sanna lee consulting Marketing Looked At Within the Growth Share Matrix 1 Sanna Lee Consulting| www.sannalee.com | 763-898-2858 | All Rights Reserved
- 4. Fast Growing
- 7. Slow growth
- 9. Designed for large corporations – takes a theoretical approach to growth. However, is still a fundamental tool for marketing businesses across the board.
- 10. Matrix is closely associated with the Product Life Cycle curve. Sanna Lee Consulting| www.sannalee.com | 763-898-2858 | All Rights Reserved
- 12. Funds generated by cows help turn ? Marks into stars and eventually stars turn into cows. Sanna Lee Consulting| www.sannalee.com | 763-898-2858 | All Rights Reserved
- 13. Dog Dogs. These are products with a low share of a low growth market. They do not generate cash for the company, they tend to absorb it. Get rid of these products. Note: All products/services eventually become cows or dogs. The value of the product is completely dependent upon obtaining a leading share of its market before the growth slows. 4 Sanna Lee Consulting| www.sannalee.com | 763-898-2858 | All Rights Reserved
- 15. Star Stars. These are products that are in high growth markets with a relatively high share of that market. Stars tend to generate high amounts of income. Keep and build your stars. 6 Sanna Lee Consulting| www.sannalee.com | 763-898-2858 | All Rights Reserved
- 18. Search Engine Optimization (SEO)
- 20. Data Management
- 23. Internet programming / web development
- 24. Integration of website & IT systems
- 25. Mobile Sites & Mobile Marketing
- 28. Logo Design
- 29. Graphic Design
- 30. Copywriting
- 32. Production of Online Video
- 34. Billboards
- 35. Newspaper Ads
- 36. Print Literature
- 39. Flier Distribution7 Sanna Lee Consulting| www.sannalee.com | 763-898-2858 | All Rights Reserved
- 41. Internet programming /web development
- 42. Integration of website & IT systems
- 43. Mobile Sites & Mobile Marketing
- 45. Low End Sites
- 47. Search Engine Optimization (SEO)
- 50. Logo Design
- 51. Graphic Design
- 52. Copywriting
- 54. Production of Online Video
- 56. Billboards
- 57. Newspaper Ads
- 58. Print Literature (business cards, brochures, etc.)
- 61. Flier Distribution8 Sanna Lee Consulting| www.sannalee.com | 763-898-2858 | All Rights Reserved
- 62. Parting Challenge STAR ? MARK 1) What are your products/services that are growing but questionable in terms of future profits? 2) Are you ahead of the curve with these products/services? What are your products/services that are profitable and strong growth areas? COW DOG 1) What are your products/services that are profitable but in a slow-growth market? 2) Are you maintaining these products/services that add stability to your business? 1)What are your products/services where you have low share of a low growth market? 2) Are these products/services absorbing your time/money? 9 Sanna Lee Consulting| www.sannalee.com | 763-898-2858 | All Rights Reserved
- 63. Be Inspired 10 Boeuf Bourguignon Sanna Lee Consulting| www.sannalee.com | 763-898-2858 | All Rights Reserved
Notas do Editor
- Developed by BCG