1. visit our website:
www.fleminggulf.com
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FIND YOUR REASONS TO ATTEND HOT SPOTS
Sustain profitability and new business growth in your cards portfolio
Identify growth opportunities within the new generation payment
systems
Explore the latest global regulatory developments in the payments space
Update yourself with the latest trends, innovations and new payment
business models from the payment operators
Witness new technologies and alternate revenue solutions in electronic &
mobile payments
Generate a lucrative business proposition with a proactive remittance
business strategy
Understand how non-financial entities, retailers and merchants have
excelled in the payments space
Benefit with state of the art payment security and eCommerce plan
Meet and Network with global leaders in the cards and payments space
REGULATORS PANEL – INTERNATIONAL REGULATORY UPDATE
| Day 1 – 20th February 2012
GLOBAL PAYMENT OPERATOR PANEL – “Crafting an Ideal Cards &
Payments Strategy in the New World Economy”
| Day 1 – 20th February 2012
PANEL DISCUSSION – Driving Profitability: Enhancing Customer
Experience via Loyalty Strategies to grow the Cards & Payments
Business | Day 1 – 20th February 2012
PANEL DISCUSSION – Capitalizing on eCommerce to Boost New
Payment Business Growth | Day 2 – 21st February 2012
PANEL DISCUSSION – The Future for Global Remittances: Providing
Economic Stability | Day 2 – 21st February 2012
PANEL DISCUSSION – The Future of Mobile Payments: Redefining
Electronic Commerce | Day 3 – 22nd February 2012
CONFERENCE MASTER CLASS WORKSHOP – “Leveraging the Cards Sales
Process: Increasing the Share of Wallet” | Day 3 – 22nd February 2012
20 till 22 February’ 2012, Habtoor Grand Resort & Spa, Dubai – United Arab Emirates
 Innovative & Emerging Trends in the Global Payment Space 
Ramzy Hamadeh, Banque
Du Liban, Lebanon, Senior
Director: Head of Payment Systems
Department
Eduardo Vergara, Barclays Bank
Plc, United Kingdom, Chief
Executive Officer, Barclaycard Global
Business Solutions
Martin Waldenstrom, Cashu.
com, UAE, Chief Executive Officer
Victor Ye, China UnionPay
China, Chief Representative: Middle
East, West Asia and North Africa
Sanjoy Sen, Citibank NA, UAE
Managing Director and Consumer
Bank Head: Middle East, Pakistan and
North Africa Region
Anand Kadakol, CIMB
Investment Bank Bhd, Malaysia
Executive Vice President, Head of
Global Retail Payments
Ghanashyama Mahanty
Citibank NA, UAE, Senior Vice
President | Head of Marketing Analytics
and Insights: Europe
Middle East and Africa
Tim Rooney, Deutsche Bank AG
Germany, Managing Director
Global Head of Credit Products:
Private & Business Clients
Thomas Palloway, Diners Club
International, United Kingdom
Director, Franchise Relationship
Management: Europe, Middle East
and Africa
Vikram Chadha, du | Emirates
Integrated Telecommunications
Company PJSC, UAE, Senior
Director: SME (Enterprise Marketing)
Samee Zafar, Edgar, Dunn &
Company, United Kingdom, Director
Dr. Thaer Sabri, Electronic
Money Association, United
Kingdom, Chief Executive
Prateek Vahie, Emirates NBD
PJSC, UAE, Vice President and Head
of Products: Cards Business
Enrique Beza Rodriguez, Etisalat
UAE, Senior Manager: mCommerce
Kevin Carty, FEXCO Merchant
Services, UAE, Business
Development Manager: Southern
Asia, Middle East and Africa
Alfonso De Gaetano, Google Inc.
UAE, Industry Head – Gulf Region
Mir Rashedul Hossain
Grameenphone Ltd, Bangladesh
General Manager: Head of Business
Development, Financial Services
Faiq Sadiq, HBL (Habib Bank)
Pakistan, Head of Payment Services
Prashant Khattar
Infinia Services and Solutions,
UAE, Managing Director
Syed Haider Mehdi
Management Excellence
President and CEO
Danny S. Abla, Pin-Pay SAL
Lebanon, Chief Executive Officer
Yvonne West, Prepaid
International Forum (PIF)
United Kingdom, General Manager
Mohamed Belarj, EPS, Electronic
Payment Solutions, Saudi
Arabia, Chief Operating Officer
Hazem G. Elhagrasey, Al Rajhi
Bank, Saudi Arabia, AGM | Head of
Tahweel Al Rajhi Remittances Division
Sitoyo Lopokoiyit, Safaricom
Kenya, Head of Strategy: Financial
Services
Farshad Nowshadi (M.Phil)
Saman Bank Corporation, Iran
Vice President – Technology and Strategy
Ronaldo Mouchawar, Souq.com
UAE, Chief Executive Officer
Imdad Aslam, Standard Chartered
Bank, UAE, Regional Head of Proximity
& Remote Channels: Africa, Middle East
NGLO, South Asia and India
Sido Bestani, SWIFT, UAE, Head of
Middle East & North Africa
Satyabhama R, Thinksoft Global
Services, India, Principal Consultant
Luca Vanini, UniCredit Group
Italy, Head of Group Payments
Development
Krishna Kumar C, Global
Operations and Payments Specialist
Raghav Prasad, Global Commercial
Card & Payments Specialist
CONFIRMED SPEAKERS & PANELISTS
The 3rd
Annual World Cards
& Payments Summit 2012

2. Chief Executive Offi
Group Managing Di
Head of Payments R
Head of Card Busine
Head of Payment Sy
Head of Consumer C
Head of Consumer F
Head of Wholesale
Head of Electronic D
Head of Payment Po
Head of Corporate B
Head of Loyalty Pro
Head of Payment Se
Head of Product De
Head of Fuel Marke
Head of Merchant S
Head of Mobile Mo
Head of Remittance
Chief Executive Officers
Group Managing Directors
Head of Payments Regulation
Head of Card Business
Head of Payment Systems
Head of Consumer Card Product
Head of Consumer Finance
Head of Wholesale Payment Products
Head of Electronic Delivery Services
Head of Payment Policies& Procedures
Head of Corporate Banking
Head of Loyalty Programmes
Head of Payment Security Systems
Head of Product Development
Head of Fuel Marketing Products
Head of Merchant Services
Head of Mobile Money
Head of Remittances
Middle East - 43%
Central Asia - 14%
Sub-Saharan Africa - 29%
Europe - 10%
Asia-Pacific - 4%
Middle East - 43%
Central Asia - 14%
Sub-Saharan Africa - 29%
Europe - 10%
Asia-Pacific - 4%
Payment Operators - 8%
Payment Regulators - 7%
Commercial & Wholesale Banks - 24%
Interbank Payment Settlement Departments - 6%
Consumer Finance Companies - 10%
Retailersand Merchants - 11%
Third Party Payment Processors - 12%
Remittance & Money Transfer Agencies - 8%
Payment & Mobile Solution Providers - 14%
Payment Operators - 8%
Payment Regulators - 7%
Commercial & Wholesale Banks - 24%
Interbank Payment Settlement Departments - 6%
Consumer Finance Companies - 10%
Retailersand Merchants - 11%
Third Party Payment Processors- 12%
Remittance & Money Transfer Agencies - 8%
Payment & Mobile Solution Providers - 14%
Media Partners:
Supporting Partners:
Head of Cards, Head of Payments & Settlement
Systems, Head of New Ventures, Head of
Group Payment Products, Head of Global
Transaction Services, Head of eCommerce,
Head of mCommerce, Head of Mobile
Payments, Head of Electronic Payments, Head
of Remittances, Head of Prepaid, Head of Fuel
Card, Group Treasurer, Payment Regulator,
Head of Information Security, Head of Fraud
& Investigations.
Retail Banks, Commercial Banks, Wholesale
Banks, Islamic Banks, Credit Card Issuers,
Consumer Finance Houses, Payment &
Settlement Companies, Third Party Processors,
Mobile & Telecom Operators, Remittance
& Money Transfers, Payment Regulators,
Merchants, Retail Fuel Marketing, Local
Corporate and Multinational Corporate.
Payment Operators, Card Operators, Payment
Services, Plastic Card Manufacturers, Card
Technology, Fraud & Information Security,
Credit Risk Management, Credit Bureaus, Card
Chip / EMV, ATM, Vendors.
WHO MUST ATTEND
WCPS 2011 POST SHOW REPORT
Participant Profile | OrganizationParticipant Profile | Region Participant Profile | Organization
AUDIENCE INDUSTRIES
VENDOR & SOLUTION
PROVIDER INDUSTRIES
Booking line: tel: + 971 4 609 1564, fax: + 971 4 6091589
email: fahd.ali@fleminggulf.com, www.fleminggulf.com

3. Day 1 – 20 February 2012
8:00 Registration and Morning Coffee
8:50 Welcome Note from Fleming Gulf
9:00 Opening Remarks from the Chair
Syed Haider Mehdi, Management Excellence, President and CEO
GLOBAL PAYMENTS OUTLOOK
9:05 Keynote Next Generation Payment Systems
– The New World Order
Payments and other transactional banking services were elastic during the economic
downturn. With the rapid change in the payments business banks will have to decide
to what extent payments should be placed within their core business strategies. It
is time now for financial world to come up with a new world order for the next
generation payment systems.
Eduardo Vergara, Barclays Bank Plc, United Kingdom
Chief Executive Officer | Barclaycard Global Business Solutions
9:30 REGULATORS PANEL – INTERNATIONAL REGULATORY UPDATE
Keynote: Overview of the Global Payment Regulatory Framework
Dr. Thaer Sabri, Electronic Money Association, United Kingdom, Chief Executive
9:45 Panel Discussion
• Understanding the key role of regulation in terms of secured payment methods
and enhancing growth within the sector
• Implication of globalization and regulatory mandates that will affect the
financial world in the payment space
• Easing complications within Real-time and Electronic payments to avoid
financial crime and improve consumer confidence
• Understanding how will emerging technologies, expanding channels and
evolving fraud threats impact payment security today and beyond
• Understanding the standards set by regional payment gateways: Europe,
Middle East, Asia, Africa & Americas
• Monitoring of the Cards Business Model
• The future impact of international standards and regulatory mandates
Featured Panelists:
Ramzy Hamadeh, Banque Du Liban, Lebanon
Senior Director: Head of Payment Systems Department
Dr. Thaer Sabri, Electronic Money Association, United Kingdom, Chief Executive
Samee Zafar, Edgar, Dunn & Company, United Kingdom, Director
Sido Bestani, SWIFT, UAE, Head of Middle East & North Africa
Moderator:
Krishna Kumar C, Global Operations and Payments Specialist
10:30 Morning Coffee Break, Networking and Exhibition Viewing
11:00 Mobile Payments
• Highlights of the 2012 Advanced Payments Report which focus on mobile
payments
• Mobile proximity payments
• Mobile Value Bundles – combining payments with deals and offers
• Stakeholders strategies for banks, mobile operators, merchants, and payment
providers
• The business model – where’s the money?
Samee Zafar, Edgar, Dunn & Company, United Kingdom, Director
11:30 Innovation in Cards & Growth Opportunities within the New Generation
Payment Systems
• New platforms, new players, new challenges
• Expanding Battlefied: Trends in Mobile and Online Payments
• Exploring the future payment landscape
• Payment innovations: From new products to disruptive / paradigm shifting
propositions
• Providing different customers with seamless access to their preferred transaction
medium
Sanjoy Sen, Citibank NA, UAE, Managing Director and Consumer Bank Head:
Middle East, Pakistan and North Africa Region
THE GLOBAL PAYMENT OPERATOR UPDATE ON NEW BUSINESS
GROWTH
12:00 UnionPay Presentation: The Chinese Payment Model & its Global Outreach
Victor Ye, China UnionPay, China
Chief Representative: Middle East, West Asia and North Africa
12:15 Diners Club Presentation: New & Improved Card Payment Business Models
Thomas Palloway, Diners Club International, United Kingdom
Director, Franchise Relationship Management: Europe, Middle East and Africa
12:30 GLOBAL PAYMENT OPERATOR PANEL – “Crafting an Ideal Cards &
Payments Strategy in the New World Economy”
Panel Discussion:-
• Fundamentals of Revenue Protection and Revenue Generation
• Enhancing Total Quality & Service Excellence Standards
• Driving Innovation as a Key in Generating New Payment Business
• Looking at New Options to attract the Unbanked and the Youth Market
• Latest developments in NFCs and Mobile Payment Products
Featured Panelists:
Victor Ye, China UnionPay, China
Chief Representative: Middle East, West Asia and North Africa
Thomas Palloway, Diners Club International, United Kingdom
Director, Franchise Relationship Management: Europe, Middle East and Africa
Raghav Prasad, Global Commercial Card & Payments Specialist
Moderator:
Krishna Kumar C, Global Operations and Payments Specialist
13:00 Lunch and Prayer Break
SUSTAINING PROFITABILITY & GROWTH IN GLOBAL
CARDS & ELECTRONIC PAYMENTS
14:00 “Card Selling... It’s Not a Gimmick... it’s Relationships!”
Selling credit cards is not all about meeting your sales targets and being awarded
with top sales of the year. Financial institutions should regard card sales as a
method of maintaining and retaining customer relationships. This presentation will
take you through:-
• What is the source of spoilt customer relationship during credit card sales?
• Fundamentals of maintaining sales productivity without spoiling relations
• Principals of Customer Relationship Management
• Best Practices and Case Studies
Syed Haider Mehdi, Management Excellence, President and CEO
14:30 Current and Future Technological Trends in Payments
• Overview of the Global Payment Trends
• Payment Risk Analysis
• What’s next in eBanking sites?
• Mobile Applications
• Google Mobile NFC Payments
• Case Study: Building the next Generation eBanking Websites
Farshad Nowshadi (M.Phil), Saman Bank Corporation, Iran
Vice President – Technology and Strategy
15:00 Trends in Functional Testing for Mobile Payments
• Difference between Mobile Banking & Mobile Payments
• Testing approach to meet challenges of mobile payments
• Using emulators or real devices for testing mobile payments
Satyabhama R, Thinksoft Global Services, India, Principal Consultant
15:30 Afternoon Coffee Break, Networking and Exhibition Viewing
16:00 Building a Profitable Global Cards Business Proposition
• Determining the key factors that define success
• Learning from International Leaders to develop a Local Solution
• People & Operational Excellence... Overcoming these challenges
• Managing the Cards Business across Multiple Regional Locations
• Ensuring profitability and dynamic expansion in a cross-border environment
Tim Rooney, Deutsche Bank AG, Germany
Managing Director | Global Head of Credit Products: Private & Business Clients
16:30 “How the Cards Payment Industry can Leverage the Opportunities of
International Tourism to the Middle East and Africa”
Understanding the economic and business impacts of international travel on cities
and countries that are popular destinations of international travel, and how
these market forces create new opportunities for the Card Payments Industry –
especially in the Middle East and Africa.
• Tourism in The Middle East and Africa
• Emerging Niche Markets
• Opportunities for Card Payment Providers
Kevin Carty, FEXCO Merchant Services, UAE
Business Development Manager: Southern Asia, Middle East and Africa
17:00 Driving Profitability: Enhancing Customer Experience via Loyalty
Strategies to grow the Cards & Payments Business
Panel Discussion:
• Creating a balance between Growth and Sustainability to avoid premature
growth stress
• Opportunity for New Products such as Mobile, Prepaid and NFCs within the
Banking and Non-Banking space: Corporate and Consumer
• New and improved Loyalty Strategies on all forms of card products: Banking
and other Retail Cards
• Local Corporate vs. MNC in the Global Payment space
• Effective Marketing Segmentation Strategies for Credit Cards: Wholesale and
Retail
• Combining NFCs with Mobile Payments to give customers a faster way to pay
• Channel Optimization in Delivery Payments to Customers
Featured Panelists:
Tim Rooney, Deutsche Bank AG, Germany, Managing Director | Global Head
of Credit Products: Private & Business Clients
Prateek Vahie, Emirates NBD PJSC, UAE
Vice President and Head of Products: Cards Business
Kevin Carty, FEXCO Merchant Services, UAE
Business Development Manager: Southern Asia, Middle East and Africa
Prashant Khattar, Infinia Services and Solutions, UAE, Managing Director
Yvonne West, Prepaid International Forum (PIF), United Kingdom
General Manager
Moderator:
Syed Haider Mehdi, Management Excellence, President and CEO
17:30 Closing Remarks from the Chair
17:40 End of Day 1
Speakers & Delegates are cordially invited to a Networking Cocktail Reception
Booking line: tel: + 971 4 609 1564, fax: + 971 4 6091589
email: fahd.ali@fleminggulf.com, www.fleminggulf.com

4. Day 2 – 21 February 2012
8:00 Registration and Morning Coffee
8:50 Welcome Note from Chairman
Syed Haider Mehdi, Management Excellence, President and CEO
EXPLORING NEW GLOBAL OPPORTUNITIES
9:00 Major Developments in the Asian Payment Market
• Strategic Options aligned towards Asian Banks
• Key Opportunities
• New Technologies
• Best Practices and take-away
Anand Kadakol, CIMB Investment Bank Bhd, Malaysia
Executive Vice President, Head of Global Retail Payments
9:40 Re-aligning Business Models to Meet SEPA Challenges
• Focus on Value-added products and services
• Outsourcing Payment related business to others
• Opportunities in Revenue Generation
• Decreasing complexity in Payment Infrastructures
Luca Vanini, UniCredit Group, Italy, Head of Group Payments Development
10:20 Morning Coffee Break, Networking and Exhibition Viewing
BEST PRACTICES & GROWTH DRIVERS IN ELECTRONIC
PAYMENTS
10:50 Third Party Payment Opportunities
• Global and Regional Overview
• Trends in Emerging Payments
• Bank and Third Party Partnerships
• EPS Arabia’s take in Third Party Payments
• Best Practices and the Way Forward
Mohamed Belarj, EPS | Electronic Payment Solutions, Saudi Arabia
Chief Operating Officer
11:30 Cashu.com... An eCommerce Growth Story
Your Payment Partner for eCommerce in the Middle East. The presentation
features:
• Overview of Cashu.com in the Middle East
• Initiatives towards enhancing eCommerce in the Region
• Key Drivers for eCommerce & ePayments
• Best Practices and the Client Experience
Martin Waldenstrom, Cashu.com, UAE, Chief Executive Officer
12:10 PANEL DISCUSSION – Capitalizing on eCommerce to Boost New
Payment Business Growth
The growth of eCommerce on a global level has been tremendous in the past few years.
Online retailers have opened doors to new markets and customers with customers
finding eCommerce as an effective way of researching and purchasing of products and
other consumer goods. A similar phenomenon has come up in the shape of branchless
banking where banks have now increased their consumer portfolio by allowing them to
leverage with financial services online instead of visiting a bank. Still on a merchant’s and
on a bank’s level there are several technological and business development challenges as
change generally occurs within the eCommerce space. The panel will touch upon:
• Current trends in the eCommerce space from a merchant’s/retailer perspective
• Opportunities in new business growth domestically and globally
• Emerging technological challenges to improve the quality of eCommerce services
• Improvising on Mobile Commerce to boost business growth especially within
the small business domain
• How financial institutions can allow customers to leverage with innovative
electronic solutions in the current era?
• Future trends in Web 2.0 and the way forward in the world of eCommerce
Featured Panelists:-
Martin Waldenstrom, Cashu.com, UAE, Chief Executive Officer
Vikram Chadha, du | Emirates Integrated Telecommunications Company
PJSC, UAE, Senior Director: SME (Enterprise Marketing)
Kevin Carty, FEXCO Merchant Services, UAE, Business Development
Manager: Southern Asia, Middle East and Africa
Alfonso De Gaetano, Google Inc., UAE, Industry Head – Gulf Region
Prashant Khattar, Infinia Services and Solutions, UAE, Managing Director
Ronaldo Mouchawar, Souq.com, UAE, Chief Executive Officer
Satyabhama R, Thinksoft Global Services, India, Principal Consultant
Raghav Prasad, Global Commercial Card & Payments Specialist
Moderator:
Syed Haider Mehdi, Management Excellence, President and CEO
13:00 Lunch and Prayer Break
BUILDING LUCRATIVE BUSINESS IN THE GLOBAL REMITTANCE
SPACE
14:10 Latest Developments in the Global Remittance & Money Transfer
Business
• Emerging trends in remittance service
• Evolving business models in the industry and how your business can adapt
• Protecting your business and market share by focusing on your customers
Hazem G. Elhagrasey, Al Rajhi Bank, Saudi Arabia
AGM | Head of Tahweel Al Rajhi Remittances Division
14:50 CASE STUDY Global Remittances
• Overview
• Portfolio Size
• Product & Service Innovation
• Operational Excellence
• Sender & Receiver Challenges and Opportunities
• Key take-away
Faiq Sadiq, HBL (Habib Bank), Pakistan, Head of Payment Services
15:30 Afternoon Coffee Break, Networking & Exhibition Viewing
16:00 Establishing the Commercial Cards Business into Developing Markets
• Opportunities in Commercial Cards
• Potential Products and Services Offerings
• Ideal Geographical Locations where the Business has Potential
• Best Practices from the Developed World
Raghav Prasad, Global Commercial Card & Payments Specialist
16:40 PANEL DISCUSSION – The Future for Global Remittances: Providing
Economic Stability
• Global Innovation & Collaboration
• Trends in Total Government aid to Developing Countries
• The Importance and Relevance of Building Partnerships in the current Economic
Climate
• Overcoming challenges in Remittance Flows and Trends: Sender & Receiver
perspective
• Latest Developments in Electronic Trading
• The Way Forward in Global Remittances
Featured Panelists:-
Hazem G. Elhagrasey, Al Rajhi Bank, Saudi Arabia
AGM | Head of Tahweel Al Rajhi Remittances Division
Anand Kadakol, CIMB Investment Bank Bhd, Malaysia
Executive Vice President | Head of Global Retail Payments
Faiq Sadiq, HBL (Habib Bank), Pakistan, Head of Payment Services
Moderator:
Krishna Kumar C, Global Operations and Payments Specialist
17:20 Closing Remarks from the Chair
17:30 End of Day 2
Booking line: tel: + 971 4 609 1564, fax: + 971 4 6091589
email: fahd.ali@fleminggulf.com, www.fleminggulf.com

5. Day 3 – 22 February 2012
8:00 Registration and Morning Coffee
8:50 Welcome Note from Chairman
Syed Haider Mehdi, Management Excellence, President and CEO
INNOVATIVE MERCHANT PAYMENT SOLUTIONS & IMPROVED
SECURITY STRATEGIES
9:00 Card Marketing Strategies – The New Order
• What drives Sales?
o Word of mouth
o Advertising
o Previous experience
o Narrowing gap between sales and service
o Back room to the boardroom – for better decision making
• Consumer Decision Journey
o Align sales and marketing activities to CDJ
o Analytics to combine pulse of the market to pulse of the customer to
enhances purchasing funnel
• Moving up the Analytics curve
o Analytical novice to leader
o Prospect targeting models to improve acquisition
o SoLoMo analytics – Right person, right time and right place for relationship
building
o Voice analytics for retention
Ghanashyama Mahanty, Citibank NA, UAE, Senior Vice President | Head of
Marketing Analytics and Insights: Europe, Middle East and Africa
9:40 Gift Card Malls Uncovered: The UK Experience
• Current Trends in the UK Consumer Gift Card Market
• Understanding Customer Attitudes to Gift Cards
• Gift Card Sales & Marketing – Opportunities & Challenges:-
o The In-Store Experience
Yvonne West, Prepaid International Forum (PIF), United Kingdom
General Manager
10:20 Morning Coffee Break, Networking and Exhibition Viewing
10:50 The Lebanese Consumer Payments Experience
• The Pin-Pay Experience
• Positioning Consumer Payments as a Product not a Processor
• Going Back to Basics
• Future Trends & Best Practices
Danny S. Abla, Pin-Pay SAL, Lebanon
Chief Executive Officer
11:30 Driving Loyalty through Co-Brands & Partnerships
• Co-Branding: A Powerful Tool to Build Loyalty in the Payments World
• Win-Win Partnership
• Building an Effective Programme
• Case Study
Prashant Khattar, Infinia Services and Solutions, UAE
Managing Director
12:10 PANEL DISCUSSION – The Future of Mobile Payments: Redefining
Electronic Commerce
• Mobile Payments has already submerged the international payments market
• Determining the extent of developing a Global Cashless society
• Global examples of mWallets and its Business Excellence
• How Mobile Phones are Becoming the New Credit Card
• How will Mobile improve Payment Systems in the Wholesale & MNC domain
• Examining how NFCs will benefit from the growth of Mobile Payments
Featured Panelists:-
Enrique Beza Rodriguez, Etisalat, UAE, Senior Manager: mCommerce
Kevin Carty, FEXCO Merchant Services, UAE
Business Development Manager: Southern Asia, Middle East and Africa
Danny S. Abla, Pin-Pay SAL, Lebanon, Chief Executive Officer
Sitoyo Lopokoiyit, Safaricom, Kenya, Head of Strategy: Financial Services
Imdad Aslam, Standard Chartered Bank, UAE, Regional Head of Proximity &
Remote Channels: Africa, Middle East, NGLO, South Asia and India
Satyabhama R, Thinksoft Global Services, India, Principal Consultant
Raghav Prasad, Global Commercial Card & Payments Specialist
Moderator:
Krishna Kumar C, Global Operations and Payments Specialist
13:00 Lunch and Prayer Break
CONFERENCE MASTER CLASS WORKSHOP
14:00 “Leveraging the Cards Sales Process: Increasing the Share of
Wallet”
Workshop Overview:-
The world of electronic payments is witnessing a diversified array of products and
services ranging from the traditional credit cards to debit cards, prepaid cards,
online, electronic and mobile money where each product has its own set of features,
competitive and innovative edge. The question is does the customer actually want
all of these services? From all of these products and services, the Card product is
still the ideal payment product a bank or any retail merchant outlet will offer to
their clients and likewise from the client’s perspective the card product still remain
as their need of the hour particularly in today’s world due the loyalty the product
delivers. It becomes vital to maintain a “Balanced Scorecard” as it is a strategic
management approach in sales. It is also vital for the Cards Business Head to ensure
there is a robust, refined and improved sales process not only to increase revenue
but to increase the share of wallet.
Workshop Highlights:-
• Designing and Implementing the Cards Sales Management Strategy
• Identifying the Ideal Approach to handle Multi-Channel Card sales
• Significance of Cross Sell and Up Sell to ensure Client Retention and increase in
Sales: Techniques, Tools and Principles
• Significance of Customer Segmentation in Managing Card Sales: Premium,
Affluent, Commercial, SME, Retail
• Improving the Relationship Management approach: Being more Client Centric
Workshop Methodology:-
• Practical use of Concepts
• Idea sharing and Networking
• Case studies and Exercises
• Presentation and Team Building
Workshop Leader:-
Syed Haider Mehdi, Management Excellence, President and CEO
16:00 Close of the Conference & Closing Remarks from the Chair
Farewell Coffee and Networking
I would like to thank everyone who has helped with the research and organization of this
event, especially the speakers for their support and commitment.
Fahd Ali Akmal, Senior Conference Producer, fahd.ali@fleminggulf.com
Vimal Kumar, Barclays Bank Plc, Regional Head of Credit Cards and Retail Assets: Barclays Africa
Catherine X. Luzio, J.P. Morgan, Managing Director, Head of MNC Corporate Banking: EMEA
Sotiris Sirmakezis, Piraeus Bank Group, Deputy General Manager Group eBusiness Sector
Joyseej Mukherjee, SAMBA Financial Group, Cards Business Head
Chidi Okpala, United Bank for Africa Plc, Nigeria, Head of Group Retail Banking Division
The advisory council will aid in the quest for providing high quality education on the most significant topics to ever impact the global payments sector.
THE ADVISORY COUNCIL
Booking line: tel: + 971 4 609 1564, fax: + 971 4 6091589
email: fahd.ali@fleminggulf.com, www.fleminggulf.com

6. Biographies – Speakers & Guest Panelists
Syed Haider Mehdi, Management Excellence, President and CEO
Haider is the President and CEO of Management Excellence; a UAE based
transformational sales and service change specialist consultancy, working in the Retail
Banking Sector. He has also worked and consulted in organizations across a wide
range of industries in areas of Business strategy, Marketing, Sales, Customer Services
and Human Resources, specifically skills development and training. Specialist focus
in Sales and Service Cultural change in RETAIL BANKING. Haider has worked as
Head of Strategic Change Management at Mashreq, the largest private UAE bank
and lead several very highly successful change programs for the organization. Haider
believes that organisations have become fortresses, where leadership has surrounded
themselves with unmanageable amount of data and information, far removed from
the actual action in the field and an understanding how an organization really fulfils its
sales and service experience with the Customers. He has clarion call to all leaders from
CEO’s down to get back to basics and understand what people are saying and doing at
the front end when engaging with Customers, as that is where the battles are won and
lost and how their sales and service processes are being fulfilled. Haider is an MBA from
Boston University, married to Sheena, and they have three very happy children.
Eduardo Vergara, Barclays Bank Plc, United Kingdom
Chief Executive Officer | Barclaycard Global Business Solutions
Eduardo Vergara is Chief Executive Officer of Global Business Solutions at Barclaycard.
In this role Eduardo is responsible for leading and growing Barclaycard’s B2B payments
businesses which include their merchant acquiring, commercial payments, point of
sale finance, small business card and loyalty management businesses. Before joining
Barclaycard Eduardo was Managing Director and Global Commercial Card Executive
at JPMorgan, prior to this, Eduardo was Senior Vice President of Product Management
and Marketing, for Global Commercial Card at American Express, and head of Latin
America and Canada for Global Treasury Services for Bank of America. Before this,
Eduardo was a consultant at McKinsey & Company, where he advised global financial
institutions on card and payments strategy. Eduardo started his career at Procter &
Gamble. Eduardo holds Ph.D. and M.A. degrees in Economics from Princeton University,
an M.S. degree in Engineering-Economic Systems from Stanford University, and a B.S.
with Honors degree in Chemical Engineering from the National University of Mexico.
Eduardo is married with 3 children.
Dr. Thaer Sabri, Electronic Money Association, United Kingdom, Chief
Executive
Thaer has over 15 years experience in the electronic money and payments industry.
This has been in a regulatory capacity as well product management and business
development. Thaer worked at Mondex International and beenz.com before founding
Flawless Money in 2001. He is Chief Executive of the Electronic Money Association
(www.e-ma.org), and leads industry regulatory interface with regulators in the EU and
globally. He has advised on EU and international regulatory regimes, and leads teams
that oversee operational aspects of the payments business including risk management,
AML & CTF, IT security and corporate governance. Thaer led industry representation
in the review of the Electronic Money Directive 2007-2010 and represented the
EMA in the development of the Payment Services Directive and the Third Money
Laundering Directive. He is a member of the European Commission Market Experts
Group on payments, participated in the OFT Task Force on Payments, and the current
UK Stakeholders’ Group on the PSD and EMD. Thaer attended Sheffield University,
Imperial College - University of London - Birkbeck College - University of London and
qualified as a Solicitor in England and Wales in 2001.
Samee Zafar, Edgar, Dunn & Company, United Kingdom, Director
Samee is a director in the London office of Edgar, Dunn and Company, a global
management consulting firm. Samee has advised some of the world’s largest
organisations in North America and Europe, working at the Board level. Samee
leads the firm’s advanced payments consulting practice which advises banks, mobile
operators, and payment service providers focusing on internet and mobile commerce
and payments. His functional expertise extends from concept and new product
development to strategy formulation, operations and technology implementation
and improvement, product roll-out, and profitability enhancement. He previously held
leadership positions at PricewaterhouseCoopers and at Scient Consulting based in New
York. He started his career with Visa International in London where he helped banks
enhance their payment product profitability. Samee has published a number of articles
in leading industry journals and is a regular speaker at industry events. He has co-
authored a book “Developing and Managing a Successful Payment Cards Business”
published by Gower Publications. Samee holds an MBA from the Cass Business School
of the City University in London and is a fellow member of the Institute of Chartered
Accountants of Pakistan.
Sanjoy Sen, Citibank NA, UAE
Managing Director and Consumer Bank Head: Middle East, Pakistan and North
Africa Region
Sanjoy Sen is Citibank’s Consumer Banking Head for the Middle East Region and
Country Business Manager for Citibank’s Consumer Bank in UAE. His responsibility
includes Credit Cards, Consumer Finance and Lending, Branches, Wealth Management,
Insurance and Local Commercial Banking. Sanjoy is an experienced banker and
consumer finance professional with over 20 years of experience in emerging markets
including India, China and the Middle East. Prior to his current role, he was the Chief
Operating Officer and Retail Banking Head and for Citibank China. Before that he held
various senior management roles in Citibank India including as Retail Banking Head
for Citibank India and as CEO of Citicorp Maruti, a joint venture between Citibank
and Suzuki which pioneered automobile finance in India. He has worked extensively in
strategy and execution of M&A activities for Citigroup in various Asia Pacific markets.
Sanjoy has a graduate degree in Electronics Engineering. He is a MBA and marketing
gold medalist from the Indian Institute of Management and has management training
from Harvard Business School. He is a guest speaker at various forums including the
London Business School.
Victor Ye, China UnionPay, China, Chief Representative: Middle East, West
Asia and North Africa
Victor Ye is the Chief Representative of China UnionPay Middle East, West Asia and
North Africa office, also the member of Chinese Merchants Association in UAE. Mr. Ye is
MA of Business Administration. From July, 2001 till now, he successively served in China
UnionPay in different positions, acquiring a thorough and profound understanding of
the payment development in China, and also is the founder of China UnionPay Middle
East, West Asia and North Africa regional head office.
Thomas Palloway, Diners Club International, United Kingdom
Director, Franchise Relationship Management: Europe, Middle East and Africa
Tom Palloway is responsible for a number of existing franchise relationships across the
EMEA region as well as developing additional markets through the establishment of
new in country franchise businesses.
Mr. Palloway joined Diners Club in 2009 from MasterCard International where he held
the position of Vice President in the Global Accounts Team. Tom also spent a number
of years working for JP Morgan Chase in both the Asia Pacific Region and in the United
States holding senior positions in their corporate cash management, payments and
card issuance businesses. Mr. Palloway is a Canadian citizen and attended Mohawk
College in Canada studying information technology. He has over 25 years experience
in the financial industry and is a resident of London, England.
Farshad Nowshadi (M.Phil), Saman Bank Corporation, Iran, Vice
President – Technology and Strategy
Farshad has over three decades of experience in technology with a proven track record
of successfully bringing technological solutions to large organizations. For 20 years
he was one of the key consultants to Reuters Financial global services. Enabling the
company to implement a series of Innovative Financial/Technical solutions for Banks
and Dealing rooms worldwide. He has also been a consultant to a number of global
companies such as Microsoft-HQ at Seattle (US) working on enabling a number of
Microsoft financial services for the global financial sector. Farshad has also been
the author of a number of International Books and Management Technical courses,
for Learning Tree International (One of the world’s largest Management training
companies). Now the VP-Technology at Saman Bank, he is helping the Bank to
continue to be the leading technological innovating Bank in Iran. Farshad Nowshadi
is part of Microsoft Gold partner program and holds a degree of Master of Philosophy
(M.Phil.) from Sussex University (UK) in Computing, Communications and Security.
Satyabhama R, Thinksoft Global Services, India, Principal Consultant
Satyabhama R, works as Principal Consultant at Thinksoft Global Services since the
year 2000. She has managed several global testing projects for Fortune 100 Banking
and financial Services organizations. She has over 30 years of experience in the IT
services industry. Her domain knowledge in Retail banking, Treasury & Credit card
processing has helped in implementing many successful User acceptance test strategies
and delivering near-error free software to production. She passionately promotes use
of Testing Tools for Test Automation and creation of reusable Test repositories especially
in the areas of Core banking, Payment processing & switching systems and Credit Card
processing.
Kevin Carty, FEXCO Merchant Services, UAE
Business Development Manager: Southern Asia, Middle East and Africa
Kevin is the Regional Business Development Manager of FEXCO based in Dubai
responsible for The Middle East, Africa and Southern Asia, promoting FEXCO’s
Tourism Related Financial Services –especially Dynamic Currency Conversion (DCC).
His prior experience include being Director of Strategy at Raseen Mobile Technologies
in Abu Dhabi where his role was to provide payment solutions that leverage the
convergence between telecoms, banking and emerging digital life-styles. He has also
been the Regional Director for EuroCommerce in Dublin, Ireland (Now a DataCash/
MasterCard Company). Card Not Present payment and risk solutions for e-commerce
focusing on the airline and travel industry. He was Partner and Founder of Global
Health Services in Boston USA where the business was into Telemedicine and Global
Patient Advocacy Services. He has also remained a Founder and Managing Director of
Mercuri International (M.E.) Dubai – UAE. A Franchisee of Europe’s leading sales and
management training consultancy
Anand Kadakol, CIMB Investment Bank Bhd, Malaysia
Executive Vice President | Head of Global Retail Payments
Anand has over 9 years of experience in Payments and an overall experience of close
to 19 years in various industries. Anand has managed businesses in various countries
across APAC during these 9 years in the payments space. Anand’s experiences span
across consumer products, B2B eCommerce and now banking. Currently Anand is
working as EVP and Head of Global Retail Payments based out of Kuala Lumpur for
CIMB Investment Bank.
Luca Vanini, UniCredit Group, Italy, Head of Group Payments Development
Luca Vanini is Head of the international Group Payments Development team at
UNICREDIT since 2007. He covers local and global payments solutions in Italy,
Booking line: tel: + 971 4 609 1564, fax: + 971 4 6091589
email: fahd.ali@fleminggulf.com, www.fleminggulf.com

7. Germany and Austria, and global solutions in Eastern Europe. Born in Milan in 1962,
had a degree in Economic and Social Sciences (D.E.S.) in Università Bocconi. He created
the Futures & Options Desk at Credito Italiano in 1990, and became then head of
correspondent banking products in 1995, and head of Italian corporate international
payments in 1998. He developed with his team some proprietary product lines in
areas like cross-border pension payments, international pooling, advanced pricing and
package management, and services supporting corporate accounting, invoicing and
administration.
Alfonso De Gaetano, Google Inc., UAE, Industry Head – Gulf Region
Alfonso de Gaetano works at Google as Industry Head for the Gulf Region. In his role,
he is in charge of Sales activities and supporting business development activities for
Google Gulf across all sectors (Telecom, Media, Technology, FMCG, Financial Services,
Government) excluding Travel. Before Google, Alfonso was a Principal at Booz &
Company in Dubai. He spent more than 7 years in Management Consulting and he
was part of the Telecom practice of Booz & Company, specialized in Corporate Finance,
Investment Strategy, Business Development, Strategic Alliances and Partnerships.
Alfonso also spent almost 2 years as Vice President of the SWF Dubai Group, mainly
focusing on M&A and post acquisition activities for Financial Service companies. He
holds a Materials engineering degree from Federico II University in Napoli, and a MBA
from Stoa’ Business School in Napoli
Hazem G. Elhagrasey, Al Rajhi Bank, Saudi Arabia, AGM | Head of
Tahweel Al Rajhi Remittances Division
Hazem has nearly 9 years experience in the person-to-person remittance business. His
exposure spans across several global markets, from the European Union to the Middle
East to South and South-East Asia. He has experience in both operations management
as well as general management and as such has an in-depth understanding of the
underlying technologies and processes within the industry. Hazem has worked with
both the agent model cash-to-cash business and the correspondent bank model
account-credit business and has led initiatives to dramatically improve service levels in
both. He previously served as Director of Operations for Western Union International in
Dubai and currently heads Tahweel Al Rajhi, the remittance arm of Al Rajhi Bank and
the market leader in Saudi Arabia, the second largest remittance market in the world.
Faiq Sadiq, HBL (Habib Bank), Pakistan, Head of Payment Services
Faiq Sadiq is the Head of Payment Services at HBL and has been associated with
the Bank since 1998. Till recently Faiq was the country manager for HBL USA, where
he restructured and streamlined the HBL payment systems by converting the manual
operations to fully automated systems, integrated with FRB Clearing systems and
CHIPS. In May 2011 Faiq moved to HBL Pakistan to take on the role of Head – Payment
Services, where he is responsible for key business lines like Branchless Banking, Debit
& Prepaid Cards, Cash Management, Remittances and the Alternative Distribution
Channels for HBL. Holding a masters degree from Columbia University, New York and
Punjab University, Faiq has brought forth with him more than 20 years of experience in
international banking, predominantly in the US market in Payment and Correspondent
Banking business. Faiq has been on panels of multilateral agencies like UN, UNESCO
& Brookings Institute on Innovative Financing Options, Education and Gender Specific
Issues. In addition to the above, he also sits on the board for international NGOs.
Ghanashyama Mahanty, Citibank NA, UAE
Senior Vice President | Head of Marketing Analytics and Insights: Europe, Middle
East and Africa
(Ghana)shyama Mahanty is a Business Intelligence and Business Management
technician currently Head of Marketing Analytics and Insights for Citi‘s Europe, Middle
East and Africa region. He is responsible for setting up analytic direction and strategies
for the Consumer Bank covering Credit Cards, Consumer Lending and Wealth
Management products. A dynamic and hands-on customer management, marketing
and risk analytics, client experience and business strategist with over 12 years of
extensive experience in consumer banking. Prior to joining Citibank in 2004, he had
a successful stint with American Express in managing fraud and credit risk analytics
for international markets. Ghana holds a Masters degree in Applied Economics and an
M.Phil in Development Economics. He has a large number of publications to his credit
and has delivered lectures in different forums.
Yvonne West, Prepaid International Forum (PIF), United Kingdom,
General Manager
Yvonne was appointed General Manager of PIF in June 2010. Previously Yvonne worked
for Sainsbury’s Supermarkets for 17 years heading up their prepaid department. She was
pivotal in moving the Sainsbury’s product from paper to plastic as well as developing
a business to business operation bringing in over £70 million a year. Yvonne’s role
expanded dramatically when Sainsbury’s was first to market in 2006 with their gift
card mall which has become a leading mall in Europe and a shining example of its kind.
Yvonne has been involved in the prepaid world for over 25 years, starting out at The
Burton Group, then to House of Fraser and became Managing Director of The Voucher
Shop, a start-up business aimed at salary sacrifice and voluntary benefit schemes. She
was instrumental in the development of the UK Gift Card and Voucher Association
(UKGCVA) where she served a term as Chairperson and she has also served on the
Board of the Prepaid International Forum. With her dedication and passion Yvonne
believes in maintaining high quality standards in all areas of prepaid commerce.
Prashant Khattar, Infinia Services and Solutions, UAE, Managing Director
Prashant has over 12 years of experience in financial services with extensive hands on
experience across assets and liabilities products with a specialization in cards, corporate
and consumer card cards spanning across P&L management, product management,
marketing, operations, setting up distribution channels, strategic planning, corporate
sales & retail sales, for brands such as American Express (across India, Singapore and
Australia) and MasterCard Worldwide. Prashant has experience as Head of cards,
Head of retail products and as Head of product development and affluent platforms
at MasterCard where he has been accountable for developing, sourcing & managing
affluent platforms and experiential products , features and benefits in these clusters, as
well as building the go-to-market strategy, to ensure usage and exemplary consumer
experience thereby building preference for MCW affluent products along with managing
the product life cycle of the existing affluent & core programs.
Danny S. Abla, Pin-Pay SAL, Lebanon, Chief Executive Officer
Danny Abla is the Founder and CEO of Pin-Pay, a mobile payment service provider.
Danny graduated from the American University of Beirut with a degree in Architecture
and an MBA from the University of California. In 2005, amidst all the turmoil in his
country, Danny decided to come back home. Equipped with his fresh understanding
of the power of ideas in our new world, and a deep appreciation for design, Danny
was determined to instill change in the payment industry using technology as a main
engine to create new and improved customer experiences. Hence, Pin-Pay was born. As
CEO, Danny is a promoter of customer centric approaches in designing new products
and services while pushing his team to always be dreaming about new ways of making
the Pin-Pay experience… better.
Imdad Aslam, Standard Chartered Bank, UAE
Regional Head of Proximity & Remote Channels: Africa, Middle East, NGLO,
South Asia and India
Imdad is a professional banker in the remote banking context. He is currently handling
Standard Chartered Bank’s remote channels portfolio for Middle East, Africa, Levant
and South Asia as the regional head. Imdad overseas mobile and electronic payment
ventures for the bank across these geographies. Imdad has also worked with United
Bank Limited (UBL) one of Pakistan’s largest banks as their Remote Banking Head in
early 2000. Imdad is an expert in mobile payments and he is a graduate from the
Karachi University.
Krishna Kumar C, Global Operations and Payments Specialist
Krishna Kumar ( KK ) is presently based in Dubai. He has worked on various projects
relating organization wide transformation program targeting a new operating model
courtesy a Core banking system conversion as well as centralization of operations and
leveraging on outsourcing as well as managed services opportunities. KK has recently
been the Chief Operating Officer with the National Bank of Egypt and prior to that
he has worked in markets across the GCC (Kuwait, Dubai & Qatar) and been part of
initiatives in the Operational Excellence space by means of Automation and Process
Management to enhance service delivery. The exposure to a range of markets as well
as organization types – MNC, Local and now public sector – gives a unique perspective
of achieving operating efficiency through change initiatives delivered by multicultural
workforces. The training as an engineer is the foundation for productivity and
effectiveness programs whilst the customer focus has been enabled by his Marketing
exposure in Management studies. A career Banker KK pursues his interests in reading,
travelling, public speaking and broadcasting whilst living in Dubai with his family.
Raghav Prasad, Global Commercial Card & Payments Specialist
Raghav is a senior banking industry leader with over 25 years of experience of building
profitable, high-growth businesses and has led and advised businesses in Branch
Banking, Wealth Management, Consumer Cards, Merchant Acquiring and Commercial
Cards, across UK/Europe, Central Eastern Europe, Russia, USA, India, the Middle East
and Africa. Raghav is an Advisor to the Board of Visa UK and a Member of the Global
Advisory Board of Commercial Payments International. He has held increasingly senior
Strategic, P&L and Functional roles at Country, Regional and Global level with Citibank
NA, Royal Bank of Scotland and WorldPay. His expertise spans both Consumer and B2B
(SME, Mid/Large Corporate, Government and Multinationals) segments. Previously he
was the Managing Director of Streamline, WorldPay the largest Merchant Acquirer/
eCommerce business in Europe (processing in excess of GBP 75bn p.a.). In his last 18
months he delivered over GBP 23m in incremental revenue across a portfolio of over
200k SME businesses in the UK, implementing revenue enhancement and portfolio
management disciplines across the business. Formerly he was Managing Director,
Global Commercial Cards, RBS, growing it from the second largest business in the UK
to the largest in Europe and 10th largest globally, trebling spend to over GBP 6bn p.a.
and raising margins by 30% across UK, Europe and the USA. He has expertise across the
spectrum of SME Credit Cards and integrated small business loan products to complex
Procurement and Supply Chain financing products. Critically, he built industry-leading
capability in leveraging Retail Branch networks, increasing, by over 75%, the cross-sell
of Commercial Cards and Merchant Acquiring within the 2500 strong RBS Branch
networks in the UK and USA. Prior to RBS, Raghav spent 18 years at Citibank. His
last role at Citibank was as Country Manager – Consumer Banking, Citibank Egypt
where he had responsibility for the entire Consumer Product set - Credit Cards, Branch
Banking, Consumer Lending, Wealth Management and Insurance. Raghav spent ten
formative years with Citibank in Asia where his roles included Branch Banking Product
Head, India and Divisional Marketing Manager, Citi Cards Asia Pacific. He was part of
the team that launched Credit Cards in India and pioneered the Direct Sales Agency
(DSA) model in India, building from the ground-up, a 1300-person network to sell
Consumer Cards and Merchant Acquiring services.
Booking line: tel: + 971 4 609 1564, fax: + 971 4 6091589
email: fahd.ali@fleminggulf.com, www.fleminggulf.com

8. Silver Sponsor: OpenWay Group
OpenWay Group (www.openwaygroup.com) is a card management, channel banking and transaction
switching software vendor (rated as strong positive by Gartner in 2009 and 2010*). OpenWay’s WAY4 Card
Issuing and Merchant Acquiring, Personalised Channel Banking, Loan Management, Payment Switch/Hub,
Behaviour Loyalty and other customer-centric software solutions successfully operate at more than 100 banks,
processing and telecom companies in Europe, Asia, North America, the Middle East and Africa.
Silver Sponsor: EPS | Electronic Payment Solutions
Electronic Payment Solutions is incorporated in the Kingdom of Saudi Arabia. EPS is positioned to provide card
and payment solutions, in support of the banking and card industry in the Middle East and Africa. EPS provides
card management services and related processing capability on behalf of its bank customers, focusing on
Prepaid, Payroll and Merchant Acquiring. Tel: +96614635235; email: info@epsarabia.com
Bronze Sponsor: Thinksoft Global Services
Like a well cut and flawless diamond that sparks your delight, running Defect Free and Business Ready software
is the key towards creating “Customer Delight”. Just like you need an expert Gemologist’s deep knowledge
of diamonds to determine their attributes, you will need the help of Testing Specialists to assure you of the
quality of the software applications you intend to deploy. Thinksoft Global Services Ltd. is an independent
Business Assurance and Testing Specialist working entirely with Financial sector clients in APAC, the USA,
Europe, Middle East and India. With a unique business model and a track record of over 12 million person
hours, the company has a 750 strong work force with delivery centers in Chennai, Bengaluru and Mumbai,
supported by local offices in New York, London, Dubai, Singapore, Brussels and Sydney. While the company
is ISO 9001:2008 and ISO 27001:2005 certified, its Chennai offshore test center is PCI:DSS and BITS-AUP
compliant. For more details, visit www.thinksoftglobal.com
Supporting Sponsor: FEXCO Merchant Services
Established in Ireland in 1981 FEXCO is an internationally focused organisation, employing over 1650 people
across its operations in Europe, the Americas, the Middle East and Asia Pacific. FEXCO introduced the world’s
first Dynamic Currency Conversion (DCC) service in 1996 and today lead the market, providing solutions to
over 45,000 merchants together with over 30 multi currency enabled acquiring banks worldwide. For more
information about FEXCO and our products, please visit www.fexcoms.com.
Conference Exhibitor: tOrange Soft
tOrange Soft provides payment products and services worldwide. We have enjoyed great success because of
our expertise and experience in large Electronic Financial Transactions processing. We continue to build and
enhance our domain competencies in the financial services industry through end to end payment solutions
which, on the front end are composed of vast Value Added Services for payments on POS, ATM, Web and
Mobile channels, EFT Switch in the middle and Card Management System at the back end. Our business
model is flexible to cater to the complex and growing needs of the Middle East and African region.
Supporting Trade Association: Prepaid International Forum
Prepaid International Forum (PIF) is a not-for-profit trade association established to represent all parties
participating on a commercial basis in the prepaid economy. It is dedicated to the progression of prepaid
commerce around the world and acts as a principal point of liaison between the prepaid economy and
government agencies, regulators, consumer bodies and the media. It is focused on the entire prepaid world
and facilitates the development of cross-industry guidelines and codes of practice.
Supporting Partner: International Compliance Association
International Compliance Association is a professional organisation dedicated to the pursuit of excellence
in compliance, anti-money laundering and financial crime prevention. ICA offers internationally recognised
professional qualifications that help improve knowledge, enhance skills and minimise risk for firms. For novice
and experienced practitioners alike, ICA certificate and diploma programmes are a benchmark of competence
and excellence.
Supporting Partner: Smart Card Alliance
The Smart Card Alliance is a not-for-profit, multi-industry association working to stimulate the understanding,
adoption, use and widespread application of smart card technology. The Alliance invests heavily in education
on the appropriate uses of technology for identification, payment and other applications and strongly
advocates the use of smart card technology in a way that protects privacy and enhances data security and
integrity. Through specific projects such as education programs, market research, advocacy, industry relations
and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. The
Alliance is the single industry voice for smart card technology, leading industry discussion on the impact and
value of smart cards in the U.S. and Latin America.
Media Partners:
Infobahn introduces as one of the youngest IT Company of Dubai enriched with experienced team members
in their respective fields. We are not an IT company that also happens to do websites. Our business is 100%
website development and management services. We do not churn out dreary websites from off the shelf
templates. Each site we create is original and designed according to our customer’s requirements and the
nature of their market. We do not follow the standard classical web design methods. Instead we devote much
time to research and testing in order to offer the most effective results. This may not seem like an important
point, however it results to a slow website, could not be found in search engines. Our website developers design
and build websites that will promote your company into the area of interactive business.
Welcome to Emirates Page – Online Directory. It’s a pleasure to introduce our new blossomed division. We
all know the importance of an online directory and being a part of this, we are here to support your business
to grow. Emirates Page updates you with latest events, weather, gold rate, entertainment, valued customers
and suppliers and much more. Emirates page has a lot of advantages as our privileged trade partners reach
the target market more easily, with the support of our search engine.
Near Field Communications World is the international trade publication for those that design, supply,
buy or use NFC-based products and services. NFC World also produces a weekly email newsletter which covers
the key developments in the global NFC business and is sent to thousands of subscribers all over the world.
Read NFC World and sign up for the free email newsletter at www. nfcworld.com.
MEF is the global community for mobile content and commerce. It is the leading trade body for companies
wishing to engage consumers and monetize their goods, services and digital products via the mobile connected
device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects
thought leaders and spearheads ground-breaking initiatives which explore and promote monetization
opportunities. With global headquarters in London and operational chapters and offices in Asia, EMEA,
Latin America, Middle East and North America, MEF is a member network with global reach and strong
local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial,
consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content
and commerce value chain. For further information and a full list of members please visit: www.mefmobile.org
ABOUT THE SPONSORS
Booking line: tel: + 971 4 609 1564, fax: + 971 4 6091589
email: fahd.ali@fleminggulf.com, www.fleminggulf.com