This document provides an overview of Radio Today FM 89.6, a private radio station in Bangladesh. It discusses the company's vision, mission, programming format, target audiences, locations, equipment, staffing, and achievements. The station aims to promote Bangla music and social awareness. It broadcasts in 8 major cities across Bangladesh and has a variety of music, entertainment and public service programs.

1. www.radiotodaybd.fm

2. VISION: Promoting Bangla music and to create social awareness for
nation building activities.
SLOGAN: All Day, All Hits
MISSION: Social Integration.
PROGRAM FORMAT : Infotainment
TARGET GROUP : Youth, Mass & Class
VISION & MISSION

3. • Name : Radio Broadcasting FM (Bangladesh) co. Ltd.
• Type : Private Limited Company.
• Station Name : Radio Today
• Year of Incorporation : 2005
• Business : Radio Content Production and Broadcasting.
• Commencement : May 2006
• Frequency : FM 89.6
• Transmission Power : FM Transmission 10 KW
• Broadcasting Stations : DHAKA , CHITTAGONG, COX’S BAZAR, SYLHET,
BOGRA, KHULNA, MYMENSINGH, BARISAL
• Coverage Area : ±50 km Radius.
• Equipment : USA, Europe, Japan, Australia.
• Radio Automation Software : Audio Vault, AVAR, Music Master, Traffic 2000.
• Total Man Power ( Present ) : 180
COMPANY PROFILE

4. Managing Director
Executive Director
Board Of Directors
HEAD OF
PROGRAM
& CREATIVE
HEAD OF
MARKETING
HEAD OF
SALES
HEAD OF
ENGINEERING
SERVICE
CHIEF NEWS
EDITOR
HEAD OF
ADMIN
HEAD OF
FINANCE
HEAD OF ON-AIR
OPERATION
===============
HEAD OF
GREEN RADIO
WEB
MANAGER
HEAD OF OFF-AIR
PRODUCTION
CREATIVES &
GRAPHICS
COMPANY PROFILE

5. STANDARDS OF ETHICAL CONDUCT:
STATEMENT OF ETHICAL VALUES:
Members of the Radio Today family are committed to the highest ethical standards in
furtherance of our mission of media and public service.
• INTEGRITY - We conduct ourselves with integrity in our dealings with and on behalf of the
Company.
• EXCELLENCE - We conscientiously strive for excellence in our work.
• ACCOUNTABILITY - We are accountable as individuals and as members of this family for our
ethical conduct and for compliance with applicable laws and company policies and
regulations.
• RESPECT - We respect the rights and dignity of others.
• Pure Entertainment
• Promote Original music and content
• Promote new talents.
• Promote Social Awareness message .
• Fair Dealing.
• Individual Responsibility and Accountability.
• Respect for Others.
OPERATION ON ETHICS, SAFETY & WELFARE

6. COMPLIANCE ISSUES :
• Installed all safety equipment's as per the law.
• Safe guarding personal information's.
• Group Life insurance .
• Practice fire drill.
• Bulletproof jacket and helmet for journalist to cover news from dangerous situation.
• Equal Opportunity for Employer.
• Non Discrimination/Non Harassment.
• Environment Health and Safety Principals.
• Security Ensuring.
MOTIVATION AND RECREATION :
• In house celebration of all national festivals.
• In house celebration of our staffs birthday, anniversary and achievements.
• Annual Party.
OPERATION ON ETHICS, SAFETY & WELFARE

7. LIFE @ RADIO TODAY

8. RADIO TODAY
COVERAGE AREA

9. ALL EIGHT BROADCASTING STATIONS
COVER TOTAL POPULATION OF
± 84.14 MILLION

10. NEW PROGRAMS 2014

11. Morning Express
– Saturday to Thursday @ 7:30pm
Morning Express .

12. OMG(Ohmygod)
– Saturday to Thursday @ 12pm
OMG is a girl based show. Hosted by two female RJ (broadcaster).
In the show the two broadcaster emphasis different
issues, current trends in a witty way in there own way.

13. FM Mama!
– Saturday to Thursday @5PM
FM Mama is a funny and witty show. Where we can see the reflection
of this mama generation. On the show FM Mama there is a quiz for
everyday which takes place from 5-10 PM. The winner gets a reward
of 300 BDT which called mama salami

14. Boombox
– Saturday to Thursday@10 PM
Boom box is the show where we would like to BOOM the listeners
choice and participation. This is more like a music oriented program
where we play songs according to the listeners’ request. And listeners
take part directly thru’ phone.

15. PAAP
–Every Friday Night @ 12:30am
PAAP is a one hour long drama. The main theme of the drama is to sketch
the sins of the human being in a scary way.

16. ThursdayNightSaga
– Every Thursday @ 12.30am
Thursday night Saga is based on the all suspense character of ages such as
Sharlock Holmes, Feluda , Masud rana. It’s a dramtic story read out
program where we read out all the stories of the famous writers. Currently
we are reading Sharlock holmes series of Sir Arther Conan Dowel.

17. RadioGaanBuzz
– Every Friday @10 PM
It’s a show where we are giving a platform to the new promising singers.
We invite songs for the newcomers who loves music if we found that they
got the talent then we invite them to sing live onto our studio.

18. Movie Masti
– Every Friday @2:15PM
Movie Maasti is a musical show where we would play only the movie tracks.

19. Hot FM
– Every Friday @6PM
In the show hot FM all the party and
club mixes are played.

20. NEWS
Everyday @ 8:45am, 1:45pm, 6:45pm
10:45pm, 11:45pm
News Partner : Voice of America

21. Picchi Kotha
With unicef
Been awarded the best program 2013 by the
Asia Pacific Broadcasting Union, ABU

22. Weather Update
-Every 5 hours

23. PROGRAMS

24. May-August 2013
Dhaka- 2000 Cox’s Bazar- 300 Khulna - 500 Mymensingh - 500
Chittagong- 1000 Sylhet- 500 Bogra - 300 Barisal - 200
TOTAL : 5300
The facts presented are Radio Today FM 89.6 in-house survey. Conducted May-August 2013 in its
eight(8) broadcasting cities that are Dhaka, Chittagong, Cox’s Bazar, Sylhet, Khulna, Bogra, Mymensingh
and Barisal. The results shown are in average.
AGE GROUP :
15 - 60 Years ( MALE & FEMALE )
SAMPLE SIZE :

25. Radio Listening Habit
Which time do you listen to the radio?

26. Overall Favorite Radio Station
Favorite Radio Station?

27. Listeners Dislikes on Radio
What do you dislike on radio?

28. Preferred Devices For Listening Radio
How do you listen to the radio?

29. Listeners Most Preferred Contents on Radio
What do you listen the most on radio?

30. Time Spend Listening Per Day
How long do you listen to the radio?

31. • Branding activities indoor & outdoor.
• Graphics designing and creativity.
• Distribute drinking water bottle at different point of Dhaka city.
• Maintaining connectivity with “listeners” through organizing concerts, listeners party,
prize giving or quiz winner ceremonies.
• Arranging programmers for our valuable clients.
• Outdoor on-air studio.
• Observing traffic week .
• Station & Rj promotion.
• Bill boards.
• TV commercial.
• Paper & magazine adverts .
• Partnership with commercial and non-commercial group event.
• Promote and participant in different government programs.
• Gift vouchers from participant companies like CONCORD, FIESTA restaurant,
STAR- CINEPLEX.
MARKETING ACTIVITIES

32. Ice creamania 2014

33. Bijoyer Golpo 2014

34. CONCERT

35. Tissue Distribution

36. Sports Branding
Bangladesh VS Pakistan

37. Sports Branding
Bangladesh VS Pakistan

38. Event Partnership

39. Rally and Road Show
World Telecommunication and Information Society Day
17th May 2013

40. CORPORATE SOCIAL RESPONSIBILITIESO U T D O O R A C T I V I T I E S

41. Media Partnership

42. Traffic Week

43. Winter Clothes Distribution 2013-14
at Lalmonirhat & Kurigram.

44. Eid Clothes Distribution 2013
at Chittagong

45. AIDS
TRAFFIC
AWARENESS
DENGUE
ANTI-SMOKING
TREE
PLANTATION
GREEN
ENERGY
Bird Flu
BREAST
FEEDING
BREAST
CANCER
EVE-TEASING
ANTI-CORRUPTION
UN
MOTHER
LANGUAGE DAY
CORPORATE SOCIAL RESPONSIBILITIES
O N - A I R A C T I V I T I E S

46. OURRESPECTED CLIENTS

47. ACHIEVEMENTS

48. Picchi Katha
A Children’s program of Radio Today 89.6 fm Bangladesh has
been awarded the best program 2013 by the Asia Pacific
Broadcasting Union, ABU at their 50th General
Assembly held in Vietnam recently.

49. unicef “ Meena Media Award ” 2013
For Radio Journalism

50. Award from Rain Forum Water Aid Bangladesh 2013
For Awareness campaign on Rainwater Harvesting System

51. unicef “ Meena Media Award ” 2012
For Radio Journalism

52. “HSBC – THE DAILY STAR” Climate Award 2011

53. “Superbrand” 2009 - 2011

54. unicef “ Meena Media Award ” 2011
For Radio Journalism

55. PRIME BANK AWARD
“Best FM Radio ” 2010

56. Thank You
RADIO BROADCASTING FM ( BANGLADESH ) CO. LTD.
34, Kemal Ataturk Avenue, Awal Centre 13/F & 19/F, Banani, Dhaka -1213, Bangladesh
+(880) 2 9820370-4
+(880) 2 9820369
+(880) 2 9821027
+(880) 2 9821486
info@radiotodaybd.fm
/RadioTodayFM89.6
www.radiotodaybd.fm