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Mobile Search

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Sandy Cosser
Sandy Cosser

Mobile search and marketing are growing globally, and while many people look to the western world for mobile innovations, the real leaders in mobile technology lie in the East and emerging markets. MediaVision, an SEO and SEM company based in South Africa and London, looks at the growth of the mobile market and its impact for internet marketers.

TechnologyBusiness
1 of 21
Mobile Search: the time is now
What’s the attraction? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Everyone’s doing it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Doing what, exactly? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But all is not love and roses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optimising for mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
South Africa more mobile than others? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But wait, there’s more ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What about the UK? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nielsen Stats ,[object Object],[object Object]
More fun stats ,[object Object],[object Object]
The Omnipotent iPhone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
comScore stats ,[object Object],[object Object]
By search engine
The largest and most successful mobile search market is …. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile is definitely popular ,[object Object],POPULAR
How do we leverage it? ,[object Object],[object Object],[object Object],[object Object]
There’s always one ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keegan continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile ain’t goin’ nowhere, so we’d best stop debating its value and start cashing in on it

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