The basics needed to begin an email marketing program, as discussed at the Atlanta Web Entrepreneurs Meet-up on July 17, 2008.

1. Thinking of beginning an email marketing program? What to keep in mind when getting started Sandi Karchmer Solow I Send Your Email [email_address]

3. Getting started process flow ? Why are you going to begin an email program? Create an editorial calendar Develop message content Develop an audience list and/or decide who you’ll be emailing Potential costs determined by knowing who and how often Selecting an email service provider is a function of needs and budget

10. Workflow of a message blast Write out the content Decide email recipients Design HTML and text emails Test both versions of the emails in different formats; revise as necessary Send the email Post-blast analysis

13. How to develop a permission-based list Lose people who originally sign-up Gives you a database of very strong leads Collect address on site and confirm via follow-up email Double Opt-In Not everyone reads the pre-checked box and is later annoyed when they get your email It’s easy and legal Give visitors the chance to sign up for something else along with a pre-checked box that will subscribe them to your list. Opt-out Not guaranteed permission; anyone can sign-up Easy to sign-up Collect via form on site Opt-in Cons Pros What is this?