The internet is becoming a tightly interwoven part of our everyday lives. There is a growing market for web services which augment the daily life of users trough products with an internet connection. We call these real world extensions of the web embedded media. In the last couple of years we explored embedded media design through student projects with real world clients. We learned that the UX difficulty of embedded media design is to mix, enforce and augment existing user experiences. We’ve tried to capture this challenge in the intuitive notion of experience blend. In this paper we use examples from our project work to introduce this notion of experience blend.
4. Context ICA
Students are trained / focussed on webdesign (CMD)
C = Communication
I = Informatics
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
5. 1 – 10 – 100
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
6. People of the Labirinths
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
18. Blend in: Contextualized experience
Let the context carry the experience.
Contextualized messages must be simple
and lo-fi.
Avoid binary and allow gradual engagement
of the user.
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
27. Cuddly tree as a Service avatar
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
28. Blend out: Experience bridges
Service avatars can bridge the physical and
emotional attachment.
Experience bridges should be more than
brand alignment.
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
29. Thank you.
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects