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When you spend so much time investing in your content creation process, it can be easy to lose sight of the end goal. A successful content strategy must be able to measure it’s worth by tracking the new leads coming in, as well as audience engagement. In order to own your audience, you have to first figure out how they interact with your content. During the webinar, he will discuss key factors to content marketing success including how to: -Define your mission statement -Track your buyer's journey -Identify key KPIs Don’t just hear him speak during the webinar. Secure your seat to see him at Forward by registering for our conference from June 22nd-23rd (http://www.skyword.com/forward/). Use the promo code 100_off to get 20% off your ticket.

Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...

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