3. Architecture
Magento is built on top of the Zend Framework, ensuring that the code base will be
secure and scalable. Zend Framework provides an object-oriented library of
code with a committed Organization standing behind it.
4. Magento edge
Magento is the most often searched shopping cart solution on Google and one of
the moist adopted solution from the open-source option
5. Key Features
Detailed Analytics and Reporting
Integrated with Google Analytics
Search Engine Friendly
URL Rewrites
Marketing Promotions and Tools
Google Site Map
Newsletter Management
Multi-Lingual Options
Support for Multiple Currencies
Live Chat
SSL security support for orders on both front-end
and back-end.
Shopping Cart with Tax and Shipping estimates
Detailed Order Management - Administration Panel
Layered / Faceted Navigation for Products
Full Catalog Browsing with Product Comparison
Recent Visited Products , Cross-sell & Up-sells
Reviews & Ratings
Customer Service with customizable Order Emails,
6. Benefits
• Versatility and Freedom : An impressive array of marketing and conversion elements are built right into the
structure of Magento, all based on exhaustive research into what works to bring the casual visitor to the role of
loyal Customer.
• Unprecedented Control : Magento is the most comprehensive and robust shopping cart software in existence
today, offering unheard control over every aspect of store function.
• Professional Support : Search Engine Optimization tools and SEO friendly coding enable your custom
Magento website to climb the Google ranks.
• Built for Growth : Magento Shopping platform offers comparison shopping, flexible coupons of all kinds, multi-
tier pricing, cross-sells, and much more for your customer.
7. Case Study
Client name : Secret Curves New York
Secret Curves New York is a leading woman’s lingerie brand. We were approached to undertake the
development of their ecommerce application.
Challenges :
• Ensure Brand Showcase.
• International Look and Attractive Product Page Display.
• Better Order and Catalog management for B2B customers
• Multi currency and secure / multiple mode of payment.
Iksula Solutions :
Iksula extensively extended and made use of Magento inbuilt features for this project. The end result is not just a
website but a powerful business application.
8. Development Process
The below approach is designed to be as simple and flexible as possible and to fit
in with the Iksula methodology for software development.
9. Vision & Mission
Vision
• To be the leader in Business Process Management of Internet
Businesses
Mission
• Catalyse internet consumer interactions.
Appendix – About Iksula
10. Iksula Services
Focused on end to end solutions for online retailers
Content Services
(Structured Catalog, Images)
Currently a Team of 40
Resources
Technology Services
(Web Design and Dev & Integration
Currently a Team of 25
Resources
Marketing & Analytics
(SEO, SEM, Analytics)
Currently a Team of
15 Resources
Back Office Services
(CS, order processing, accounting)
Currently a Team of
15 Resources
Iksula
Appendix – About Iksula
11. •Samarjeet is a B. Tech in Electronics & Instrumentation and an MBA from GIM.
•He has been with eBay www.ebay.in for 5 years and involved eCommerce marketing roles.
Samarjeet in his last responsibility was heading marketing of eBay services to e-retail
organizations. Samarjeet was also involved in setting up of one of India’s largest gifting portal
www.tajonline.com. Samarjeet has experience in the technology side of e-businesses and
has worked with California Software Labs www.cswl.com where he was involved in setting up
their offshore practice.
•Samarjeet as a Director at Iksula looks after Business Development, Organization Strategy &
Development. His experience with Internet Business and human resources is very vital for
managing outsourced projects
Samarjeet Singh
•DJ is a B.Tech from ISM Dhanbad and an MBA from IIM Kolkata
•He is an experienced hand in internet businesses having worked across functions and
projects . He has worked as General Manager Marketing & Sales in www.futurebazaar.com
and as the Head of Category Mgmt in www.ebay.in. He also brings in consumer marketing
experience having worked as a Product Manager and in Channel Sales in the consumer
durables industry.
•DJ as a Director at Iksula manages Operations. His understanding of client needs coupled
with analytical skills goes a long way in providing great service, insights and value to our
clients.
D.J. Basumatari
The Iksula Management Team
Successful professionals with rich experience in the internet space
Appendix – About Iksula
12. Iksula Clients
2 years of operations, but clients across 6 countries
• The largest retailer in India
• 3 Internet Retailer Top 500 Clients
• Across multiple industries –
jewelry, home, technology, gifts
and so on
Appendix – About Iksula
