Omni-channel retailing is evolving as purchase decisions become more informed but complex. The document discusses several emerging trends in ecommerce including using QR codes for product information, innovative payment solutions, mobile text-based shopping, augmented reality for virtual try-ons, leveraging digital platforms to enhance in-store experiences, personalized recommendations, social influence in purchases, group deals, and made-to-order customization. However, these changes pose challenges for retailers around inventory management, supply planning, online technologies, integration, merchandising strategies, marketing, and returns processing. The consumer value propositions of online retail are convenience, access to hard-to-find items, and price discovery.

1. Omni-Channel Retail

2. Shopping Does not Change it Mutates.

3. Effects on Purchase Decision.
Store 1
Store 2 Store 1
Store 1
Store 2
Search
Engines
Targeted Ads
Store 1 Online
Website
Store 1 Online
Website
Purchase Decisions have got very informative but very
complicated for retailers

4. What's Happening on Various New Age Retailing Channels.

5. Future of Ecommerce :: QR Codes ::
Sampling and Finding details about a product at a image and a click.
Sampling.

6. Future of Ecommerce :: Payments ::
Ease and Payments at a Click of a Button.
New innovative payment solutions.

7. Future of Ecommerce :: SMS Buying::
Buy using a text.
Buying through mobile texting.

8. Future of Ecommerce :: Augmented reality ::
Buying as you think it in real world by
watching in real world through digital eyes.
Retailing Experience.

9. Future of Ecommerce :: Extra Convenience ::
Using the digital platform to offer in-store experience.
Efficient Selling.

10. Future of Ecommerce :: Shopping At your Price ::
Format Innovation.
Efficient Selling.

11. Future of Ecommerce :: Improving Suggestions ::
How Service Retailing can use Digital ……..
Efficient Selling.

12. Future of Ecommerce :: Social Buying ::
Buying with Approval, Kaisa Lag raha hain?
Instant show and Tell.

13. Future of Ecommerce :: Social Buying ::
What do my friends like? Peer Acceptance is
Key in Shopping Process. Isn't it ….
Instant show and Tell.

14. Future of Ecommerce :: Social Buying ::
Buy with Approval of Friends and Family.
Instant show and Tell.

15. Future of Ecommerce :: Group Deals ::
Pay as a Group for Gifts and more…
Collaboration.

16. Future of Ecommerce :: Made to Order::
Buy by Designing yourself, does it remind
you of Carpenter
Collaboration.

17. Challenges / Questions Faced by Retailers when
they think of Omni-Channel Retail
How will we
reserve
Inventory ?
How do we plan
Supply for our store
plus online ?
We have no idea
about Online
Technologies !
How will we
Integrate with
our ERP ?
We don’t have a
Online Merchandising
Plan !
What is
Online
Marketing ? How do we ship
Individual Orders?
How do we
Manage Returns?
Does it seem like a same story everywhere ?

18. Convenience
Hard To Find
Price
Proposition of Online Retail

19. Convenience : The Consumer Proposition
Convenience
Books, Music,
Movies,….
Sit @ Home
and Get it
Selection
Deep
Research
Value Proposition , Categories and Formats.

20. Hard to Find
Antiques, Coins,
Radio Controlled
Toys ….
C2C Commerce
Cannot get it
Anywhere Get it
here
Local became
National with
second hand goods
Hard to Find: The Consumer Proposition.
Value Proposition , Categories and Formats.

21. Inventory Clearance
Discount
Price
Electronics,
Computers,
Price Discovery
Auction, Volume
Aggregation
Price: The Consumer Proposition.
Value Proposition , Categories and Formats.

22. Thank You
Feel free to contact us for further queries
samar@iksula.com
+919867020005

23. Walmart. vs Amazon.
Round 1. Market Performance.

24. Walmart. vs Amazon.
Round 2. Products & Prices.
Food For thought
If the cost of monthly shipment and cost of trips to retail shops equals Amazon
would always be cheaper and occupy the pricing proposition completely

25. Walmart. vs Amazon.
Round 3. Brand Performance.
Amazon by proving higher brand ranking and customer service has proven that
this model can deliver to consumer expectations

26. Walmart. vs Amazon.
Round 4. Expansion & Innovation.

27. Walmart. vs Amazon.
Projected Revenue.
Key Take Away
•Amazon is projected to surpass
Wal-Mart in sales revenues in the
year 2024.

28. Online Retail :: Online Retail in India :: Current Indian Online Retailers. ::
429+ significant players now operating…
and many more….
Source : Iksula Consulting

29. Ecommerce :: Introduction to Ecommerce ::
The 3 C’s of Ecommerce
Content
CommunityCommerce
The stuff that's working online.

30. Ecommerce :: Introduction to Ecommerce ::
Effects on the society.
Pay your bills online.
Search for jobs online.
Connect with all friends online.
People follow you.
Get gyaan on numerous subjects.
How internet helps at every stage in Maslow’s need hierarchy.