This is a presentation on the steps to follow to make a presentation intended to improve your presentation making and presenting skills. The presentation is broken down into four main categories: 1. Things to do before making the presentation deck 2. Things to do while making the presentation deck 3. Things to do before presenting the deck 4. Things to do while presenting the deck

1. A presentation on
how to make a presentation

2. They say..
If you don’t have a powerpoint, you
don’t have a point!
and
No point making a powerpoint, if you
don’t have a point!

3. Agenda
We will discuss about the things to do..
• before you start making the deck
• while making the deck
• before presenting the deck
• while presenting the deck

4. My Guarantee:
You will take back at least 1 idea
that will help you make your next
presentation better

5. Agenda
We will discuss about the things to do..
• before you start making the deck
• while making the deck
• before presenting the deck
• while presenting the deck

6. Create a storyline
Zero down
on the
information
you want to
communicate
Understand
your audience
Break down
the
information
into logical
pieces
Connect the
pieces into a
story

7. Zero down on the information you
want to communicate
Let’s say I have to present a quarterly performance
review to a client who is an electronics e-retailer.
The information that I want to communicate is:
We are falling short of revenue targets

8. Understand your audience
My audience is going to be CXOs
My takeaways:
• The deck needs to be at a strategic level
• It needs to be up to the point without
unnecessary execution details

9. Break down the information into
logical pieces
We’ll break down our message into:
• Traffic performance
• Revenue performance
• Analysis

10. Connect the pieces into a story
My storyline would look like:
We have over-achieved our traffic targets
•
•
Key strategy to drive traffic
Channel wise traffic growth chart
but are falling short of our revenue targets
•
Channel wise revenue growth chart
as our products are not priced competitively
•
•
•
Conversion rate chart
Heat map report of site
Price comparison table of top 10 products with key competitors

11. Agenda
We will discuss about the things to do..
• before you start making the deck
• while making the deck
• before presenting the deck
• while presenting the deck

12. Determine how the deck is going to
be delivered
If you are going to present If you are going to send it
it
• Slides should not tell the
whole story
• The whole story needs to
written on the slides
• Slides should only act as
supporting material
• Slides will be text heavy

13. People remember stories and not
data
Do you remember that Kumble took only 1 wicket
against West Indies at Antigua in 2002?
Or do you remember that Kumble
bowled with a fractured jaw and
picked up the wicket of Brian Lara?

14. If sharing data, add source to add
credibility
There is a place called “Santacruz” in every
country on this planet
Source: Wikipedia
This is a made up fact 

15. Avoid raw numbers, use charts
instead
You’d prefer this?
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
100
130
170
220
280
350
430
520
550
570
580
580
Or this?
700
600
500
400
300
200
100
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

16. Use an image only if it complements
the message

17. and not for decoration..
The impossible can
always be broken down
into possibilities

18. Use diagrams to represent complex
thoughts
Retention Marketing
Get the Prospects
Convert them into Customers
Make them loyal Advocates
Word-Of-Mouth
• SEO
• PPC
• Social Media Updates
Most businesses
focus here
• Conversion Rate Optimization
• Reputation Management
• WOM
• Retention marketing
But the whole game is
here
Iksula Digital Marketing Framework

19. Each slide should have a take-away
Oct-95
Jul-98
Apr-01
6-10
Jan-04
4-5
Oct-06
1-3
Age
Jul-09
Apr-12
Dec-14
A
B
C
D
E
F
G
Keywords in top 10 v/s age of site
H
I
Brand “I” ranks 3rd amongst competition even though
it was the last to enter the ecommerce space

20. Aesthetics
• Fonts
• Colours
• Alignments
• White space
• Pictures
should be pleasing
and consistent

21. Avoid too many animations
• Distracts without a reason
• Might create a problem if someone else if
operating the computer as he would not know if
more items are left on the slide

22. Try to break monotony
• Add humour wherever possible
• Ask questions
• Add Audio-Video content if possible
If you are using audio:
• Make sure you check availability of audio system at the venue
• Do test it before actual presentation

23. Use language which the audience can
understand
• A programmer would not understand the
meaning of CPA and CPC
• A marketer would not understand the
meaning of server-side v/s client-side

24. Provide a summary if you have talked
about a lot of points
Eg: A summary of action items for next quarter:
• Increase revenue by 20%
• Reduce costs by 5%
• Launch phase-I of xyz project
• Revisit resourcing of admin support team

25. Agenda
We will discuss about the things to do..
• before you start making the deck
• while making the deck
• before presenting the deck
• while presenting the deck

26. Before you present the deck
• Check spellings and grammar
• Test run your deck to see if everything appears
the way it is meant to
• Use speaker notes to note down points you
are going to talk about
• Practice

27. Agenda
We will discuss about the things to do..
• before you start making the deck
• while making the deck
• before presenting the deck
• while presenting the deck

28. While you present the deck
• Communicate through body language
– Eye contact
– Hand Gestures
– Movement on dais
• Be confident but humble
• Modulate your voice for emphasis
– Volume
– Tone
– Pace
– Pauses
• Use examples which the audience can relate to

29. Thank You!
So what idea are you taking back
with you?
Neerav Parekh
neerav@iksula.com
@neerav_parekh