nytimes.com Susan Jacobson (2011) focuses her study on the website of the New York Times, nytimes.com. Specifically, she focuses on the changes that occur in the journalism of the New York Times when their news is transcoded to their website. Some of the parameters measured for change include: the storytelling intent, the nature of reporting (objective, subjective or analytical), and perspectives of narration. The study reviewed 479 packages posted on the website of the New York Times (nytimes.com), out of a total of more than 25000 packages posted between the years 2000 and 2008.

1. World
U.S.
Politics
New York
Business
Deal book
Technology
Sports
Olympics
Science
Health
Arts Sama Alzahrani
Style 13 Aug 2012
Opinion

2.  According to (Manovich 2), Transcoding refers
to “the changes that occur due to translating an
established cultural product into a new
technology”.
 Journalism of New York Times
has been transcoded from print to
digital in the past 12 years.

3. Of special interest to the researchers
were:
• the relationship between the online
multimedia material and material
appearing in print and the presence of
feedback mechanisms and interactive
features in the multimedia packages.

4. “The number and sophistication of
the multimedia packages grew over
time to include new interfaces that
incorporated elements native to
digital environments such as hyper
textual links, interactivity, and
elements borrowed from digital
games and social media tools”
(Jacobson 4).

5. Features observed in the interactive packages
. present on the site
 Videos were often made as stand-alone content.
 Photo slideshows were often used in conjunction with
newspaper stories, although the online packages
contained almost twice the number of photos on
newspaper stories.
 The style of reporting in the online platform exhibited
extensive variation with the print media.
 Stories on the online platform had a personal signature
and offered broader facts, in stark contrast to the brief
first-person statements in print editions

6. VIDEO: NY TIMES: USAIN BOLT VS.
116 YEARS OF OLYMPIC SPRINTERS
The video on Usain Bolt can be regarded as a 
.stand alone content
http://creativity-online.com/work/ny-times-usain-bolt-

7. BMX Cycling Quarterfinals
Little Camaraderie, Plenty
of Crashes at BMX Races
An example of media
package on nytimes.com

8. Use of Photo Slides by New
York times.
The photo slides in the NY times give a
round up of all the highlights that were
witness at the London Olympics

9. Use of Photo Slides by New
York times.
The photo slides in the NY times gives a
clear understanding of the lifestyle in
London. The slides are under the genre art
and design.
http://www.nytimes.com/slideshow/2012/07/27/arts/de

10. The nytimes.com reporter
wrote a compelling story
on the accusations against
Bank on Iran Deals that
surprised the U.S.
http://thunderfeeds.com/re
ader/news/iran-
SILVER-GREENBER accusations-against-bank-
nytimes .com reporter
surprised-regulators-too-
new-york-times

11. From the graph it is evident
that the first person
perspective is able to
enjoy more interactive
features than a third
person perspective.
http://firstlook.blogs.nytime
s.com/category/interactive-
features/

12. The multi media packages offer a lot of information to aspiring
journalists.
For example, a Nytimes editor Tyler Manaukian has a multimedia
journalist blog
That offer analysis of an effective multimedia package.
http://tmanoukian.wordpress.com/tag/new-york-times/
Another site that that focuses on transcoding the news and
has a full report on multimedia journalism is :
http://nms.sagepub.com/content/14/5/867.abstracti

13. Face book is one the most
common means of
communication in this
digital world. Nytimes
has a face book account in
which they interact with
there subscribers.
http://www.nytimes.com/20
12/06/11/opinion/wising-
up-to-facebook.html?_r=1

14. Nytime.com also has numerous
flowers on tweeter one can get
the breaking news from their
tweeter accounts.

15. Transcoding refers to the changes that occur due
to translating an established cultural product into a
new technology.
Journalism on nytimes.com has been transcoded
from print to web based packages as shown
earlier.

16. The number and sophistication of multimedia
It remains to be seen whether video stories

17. Activity
In groups, discuss the following questions and 
: tweet your answers to #mdia5003
 How do you think the invariable web package
growth will change journalism in future?
 Will it be affected positively or negatively?

18.  References
 GoodeRefre, L. "Social news, citizen
journalism and democracy." New Media &
Society 11.8 (2009): 1287–1305.
 Jacobson, S. "Transcoding the news: An
investigation into multimedia journalism
published on nytimes.com 2000 -2008."
New Media & Society 0.0 (2001): 1-19. Web.
 Barnhurst, K. "The form of reports on US
newspaper Internet sites, an update."
Journalism 11.4 (2010): 555-566. Web.

19.  Landow, G. Hypertext 3.0: Critical Theory
and New Media in an Era of Globalization.
Baltimore: Johns Hopkins University
Press, 2006. Print.
 Lillie, J. "How and why journalists create
audio slideshows." Journalism Practice 5.3
(2011): 350–365. Web.
 Manovich, L. The Language of New Media.
Cambridge: MIT Press, 2001. Print.