Adv Black Tie Presentation

Black Tie Elizabeth Bauer, Lauren Calderone, Mary Irelan, Christina Thomas, and Catherine Wendt Cigarettes

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Obstacles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Historical: Virginia Slims and Lucky Strike ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Historical: Revlon Charlie ,[object Object],[object Object],[object Object]

Historical: Marlboro ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Black Tie Ad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Adv Black Tie Presentation

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Adv Black Tie Presentation