Are you looking for a simple strategy to sell your cars on Facebook? There's a full free easy guide for you! Help yourself! Enjoy!

1. Salvatore Thomas Carbè 2014
Automotive Digital Marketing:
facebook
The perfect post to sell a car on

2. THE PERFECT POST TO
SELL A CAR ON FACEBOOK
2014 Edition
Published: April 2014
Published by: Salvatore Thomas Carbè
www.stcarbe.com
Version 1.0 ©Copyright 2014 Salvatore Thomas Carbè

3. BEFORE WE START
Welcome! Before starting to read this quick guide on
THE PERFECT POST TO SELL A CAR ON FACEBOOK, make sure you have completed
a few simple technical steps! In order to use this guide you’ll need first to:
!
-­‐ Create you Company Facebook Fan Page
-­‐ Make sure to have your Facebook Advertising account activated
!
DON’T HAVE A COMPANY FACEBOOK FAN PAGE? NO STRESS:
click here: https://www.facebook.com/pages/create/
!
DON’T HAVE A COMPANY FACEBOOK ADVERTISING ACCOUNT YET? DON’T PANIC!
click here: http://www.facebook.com/advertising/
!
If you are ready to and set to go keep reading this guide and: enjoy!
!
Thomas Carbè

4. BEFORE WE START#1
DESIGN
POST
YOUR

5. #1 POST DESIGN
In order to collect leads from potential customers to sell your cars on
Facebook you need to create the perfect post design!
To create a perfect Facebook post you will need to take care of the following parameters:
!
1. Pick the right pictures
2. Write a complete and appealing message
!
Let’s jump on the next slide for the theory and let’s exercise immediately afterwards!

6. Pictures are pivotal on Facebook! Make sure to
take nice pictures of the car you wish to sell!
Make sure to follow this simple rules:
!
1. Take more pictures rather than a single one
2. Take pictures highlighting front, back, inside
and important aspect of your car!
3. Make “honest pictures”! Be transparent
showing bad and good of your vehicle!
PICK THE RIGHT
PICTURES

7. Facebook Fans love nice and social messages!
In order to write an appealing message
remember to:
!
1. Hashtag: this will help your fans to take a
look at all your cars in a proper and easy
way!
2. Write a comprehensive message including
optional and full vehicle description!
3. Include car price!
4. Include a call to action! Make sure your
potential customers can call you or send
you an email! e!
WRITE THE RIGHT
MESSAGE
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8. LET’s EXERCISE!It’s exercise time! It’s now your time to try to design your perfect car post!
Try to write an appealing description picking the right pictures!
Imagine your pictures here!
Writing your message keep in mind to include the
following!
!
1. Hashtag: this will help your fans to take a look at
all your cars in a proper and easy way!
2. Write a comprehensive message including
optional and full vehicle description!
3. Include car price!
4. Include a call to action! Make sure your
potential customers can call you or send you an
email! e!

9. #2
PROMOTE
POST
YOUR

10. #2 POST PROMO
Your fan base is a good start to spread your offer! However you will
need to boost your promotion using Facebook advertising!
Tin order to make your offer available for more customers you can promote it through
Facebook ad directly front your post! Thanks to this feature you will:
!
1. Make your promotion available to a targeted audience
2. Boost your promotion to several thousand potential customers
!
Let’s jump on the next slide for the theory and let’s exercise immediately afterwards!

11. GET THE RIGHT
AUDIENCE
Facebook posts offer you a special feature to
boost them through targeted audience!
!
Just click on the highlighted section to open
Facebook advertising directly in your posts!

12. In order to show your post to a target audience
you will need to set the following parameters:
!
1. Public: make sure to target “people you
have chosen through audience targeting!
2. Place: set where you wish your ad to be
seen! e.g. If you live in New York show your
ad in this area! Remember, you need real
potential customers!
3. Age: Make sure you pick your potential
target age! If you are selling a car it could be
18+ or 16+ depending on the car!
REMEMEBER: Some car can be for an older
target!
4. Interests: this is the main Facebook point!
You can target your audience basing your
choice on what people like! Make sure to
add car models and car brands, people
which are connected to this interests are
more likely to become real customers!
5. Budget: set how much you wish to spend to
promote your car! Depending on the car
you might spend more money if you are
going to make big money out of it!
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13. LET’s EXERCISE!It’s exercise time! It’s now your time to get your target identikit!
Public
!
Place
!
Age
!
Interests
!
!
!
!
!
!
!
!
Budget

14. #3
MONITOR
RESULTS
YOUR

15. #3 MONITOR FANS
There’s no right work without good result! After having designed your
post and promoted through Facebook targeted audience it’s now time
to get some ROI!
Facebook makes it easy to understand how your post is going and what people think about
it! Monitoring your post you will get:
!
1. Good or bad post feedbacks
2. Potential customers leads
!
Let’s jump on the next slide for the theory and let’s exercise immediately afterwards!

16. LISTEN TO YOUR
AUDIENCE
Your fans will provide you good feedback and ideas
regarding your offer! From Facebook interaction
you can get:
!
1. People interest: more likes more interest!
2. People opinions: let your fans tell you what they
think of your offer! Is it a good offer? Hashtag:
this will help your fans to take a look at all your
cars in a proper and easy way!
3. Leads: fan interested in your offer will comment
it positively, write them back to drive them into
your business!
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17. STUDY YOUR
AUDIENCE
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Facebook advertising is also analytics!
After your promotion is over you will get
access to a full brief report of data!
Thanks to this feature you will know:
!
1. How many people have seen your
post (this number is meant as
unique viewers!)
2. How many people have interacted
with your post; how many of them
clicked on your photo, how many
clicked on your link (when
applicable!) and the number of likes
your post reached!

18. I WISH
you Digital
SUCCESS!

19. Salvatore Thomas Carbè
Via della Villa 23 San Nicolò di Celle, Deruta, PG, 06123 - Italy
Primary phone : +39 339 31 55 737, Secondary phone : +39 075 528 8461
Email : stcarbe@gmail.com
Facebook www.facebook.com/salvatore.carbe | blog www.stcarbe.com
LinkedIn it.linkedin.com/in/stcarbe/
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