Automotive is online! Are you using Facebook to sell cars? There're 3 automotive digital marketing tips to use Facebook for car dealers!

1. 3
Salvatore Thomas Carbè 2014
Automotive Digital Marketing
tipsfor
CarDealers
facebook

2. 3 AUTOMOTIVE DIGITAL MARKETING
TIPS FOR CAR DEALERS
2014 Edition
Published: March 2014
Published by: Salvatore Thomas Carbè
www.stcarbe.com
Version 1.0 ©Copyright 2014 Salvatore Thomas Carbè

4. tools
USE THE
RIGHT
°#1

5. FACEBOOKBOOK
FAN PAGE
PROFILE
VS

6. Published by: Salvatore Thomas Carbè
FACEBOOK PROFILE
FAN/FRIENDS LIMIT
INSIGHT
CUSTOMIZABLE
FACEBOOK FAN PAGE
5.000 none
none complete analytics
none TAB creation
Facebook is a great tool to use for your Automotive digital marketing strategy. Although, make sure
your company is using the right Facebook tools! Facebook business version is called FAN PAGE.
Fan pages allow your company to:
1. Create a real fan base with no numeric limitations
2. Get full analytics data reports
3. Customize your digital presence through TAB creation
3 AUTOMOTIVE DIGITAL MARKETING TIPS FOR CAR DEALERS

7. Published by: Salvatore Thomas Carbè
1
2
3
NO FAN LIMIT
INSIGHTS
CUSTOMIZABLE
3 AUTOMOTIVE DIGITAL MARKETING TIPS FOR CAR DEALERS

8. FAN BASE
CREATE
YOUR
°#2

9. 3 AUTOMOTIVE DIGITAL MARKETING TIPS FOR CAR DEALERS
Published by: Salvatore Thomas Carbè
Facebook
Environment
Your Fans
In order to get your Automotive Digital results
from Facebook you will need to create a solid
fan base. Facebook offers you a huge potential
audience; Notwithstanding you will need to get
people passionate about your brand, products,
people and promotions.
!
There are several ways to create your fan base
such as:
-­‐ Facebook Advertising
-­‐ Email marketing
-­‐ In-­‐store customers call-­‐to-­‐action
!
The main point of creating a business fan base is
to get involved only with potential customers;
so even if it seems a good idea to ask your
friends to LIKE your business page, ask yourself:
are the people I am asking to LIKE my page ever
going to buy my automotive products or
services?
!

10. Published by: Salvatore Thomas Carbè
If you are going to use Facebook Advertising to create your Automotive fan base, make sure to select:
1. The appropriate message and picture
2. The correct target provenience (city, state, region)
3. Your potential fan base interests (Automotive, used cars, FIAT Automobiles…)
1 2
3
3 AUTOMOTIVE DIGITAL MARKETING TIPS FOR CAR DEALERS

11. ENGAGE
WITH
FANS
°#3

12. Facebook for business is meant to get people
involved. Many Automotive businesses forget
this crucial point and prefer to communicate
according to “old marketing and communications
schemes”. The old one-­‐way marketing does not
work on Facebook, so make sure not just to talk
about your work! Automotive business can use a
simple role called “Facebook 4 P’s for customers
Engagement”.
!
The 4 P’s (People, Product, Promotions and
Places) are the themes which can be used as
Facebook content to interact with potential
customers. Automotive customers are not going
to look at your brand just as a company. Your
company is made of people, it lives in several
places like fair, expos and offices, while you
present different products and promotions.
!
Dont’s be professionally ego-­‐centric -­‐ put
customers at the center of your business!
!

13. 3 AUTOMOTIVE DIGITAL MARKETING TIPS FOR CAR DEALERS
Published by: Salvatore Thomas Carbè
Facebook of Customer Engagement4P’’s
PEOPLE PLACES
PRODUCTS PROMOTIONS
Your company is made of people!
Let’s your potential customers meet them!
Your company is present in many places! Let’s
your potential customers follow you!
You have several plus for your customers, let
them know what you have to offer!
You sell products and services, let people know
what your job is, what you sell and how to buy it!

14. I WISH
you Digital
SUCESS!

15. - Salvatore Thomas Carbè 2012-2014Automotive Digital MarketingRecord
Carbè Salvatore Thomas
Via della Villa 23 San Nicolò di Celle, Deruta, PG, 06123 - Italy
Primary phone : +39 339 31 55 737, Secondary phone : +39 075 528 8461
Email : stcarbe@gmail.com
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