10. BMC > patrones
• FREE/Freemium (Flickr, Open Source)
• Long Tail Business Models
• Multi-Sided Platforms (e.g. software, markets, …)
..
11. CusDev > testing
● What did you initially think?
● So what did you do?
● Then what did you learn?
● What are you going to do next?
12. customer development
● market risk > technical risk
● get out of the building
● discovery - validation - creation - building
● test your hypotheses
● repeatable and scalable sales process
15. running lean
● pivot to a plan that works
● business model vs business plan
● falsifiable hypotheses + experiments
● validate problem-solution fit
● achieve product-market fit