Don't just jump into social media - a successful social media strategy takes preparation, time and dedication. Check out this one stop guide to blog ideas, content calendar, sharing across platforms and identifying which social media platform your company should be on.

2. SOCIAL MEDIA FOR YOUR BUSINESS
TWEET US: @SALLYANNEHOWELL
@NOISYMONKEY

3. NOISY LITTLE MONKEY
SEARCH & SOCIAL MEDIA MARKETING
• With a unique hybrid of search optimisation, social media
marketing, creative flair and technical wizardry, we drive
traffic, enquiries and sales
Specialising in online activity, maximising conversions from offline

4. WHO’D TRUST A MONKEY?
Over 80 businesses, charities and gov’t bodies in EU, USA & Africa

5. Facebook
ROI
Twitter
Google+
Pinterest
@SallyanneHowell

6. YOU WILL VIEW THESE SLIDES ONLINE
WHILST GIVING US SOME FEEDBACK ;)
Image Credit:
http://www.flickr.com/photos/ansik/396906464/sizes/l/in/photostream/
@SallyanneHowell

7. BEFORE WE GET SOCIAL
WHERE DO YOU SEND YOUR VISITORS?
@SallyanneHowe

8. WHERE? ON YOUR SITE!
ELSE, WHERE WILL PEOPLE WHO FOLLOW YOU GO?
• Social media works best when there is some meat on the
bone
• WordPress is the best
• Your web designer will love it
• It needs to be:
– On www.<yoursite>/blog
– Updated regularly
– Give useful information
– Contain unique insights / perspective / news
– Running the Yoast SEO plug in
http://wordpress.org/
http://yoast.com/wordpress/seo/
@SallyanneHowell

9. CHOOSE AN ADAPTIVE DESIGN
THINK OF MOBILE USERS
Because people get their social on from smartphones
@SallyanneHowell

10. WHY GET SOCIAL?

11. REASONS WHY YOU SHOULD BE ON SOCIAL
BUT NOT ALL THE SOCIAL CHANNELS!
•
•
•
•
•
Increase visitors to website
Increase brand loyalty & engage with existing audiences
Sales, sales and more sales
Market intelligence / competitor analysis
Authority
Image Credit: http://bit.ly/1h9RxkF
@SallyanneHowell

12. ITS NOT ALL ABOUT YOU
IF YOU’RE DOING THIS…
http://www.flickr.com/photos/ter-burg/8127283172/sizes/c/in/photostream/
@SallyanneHowell

13. YOUR AUDIENCE WILL BE DOING THIS…
http://www.flickr.com/photos/jdhancock/3618602355/sizes/l/in/photostream/
@SallyanneHowell

14. THINK ABOUT YOUR AUDIENCE

15. WHO ARE THE PASSIONATE ONES?
These will share your content and brand messages. They may not actually be the people who buy the
most, but they’re noisy and have influence over…

16. The rest of us

17. Who are you writing for?
What are their goals?
What are they interested in?
How can you help?
@SallyanneHowell

18. Vicky - 25
Dan - 30
IT Journalist
Developer (agency based)
Sarah – Aged 40
IT Director
Challenges:
Being ahead of the latest geek trends,
stock news, tech gossip, being found
out.
Challenges:
Work / Life (18 month old kid)
Productivity
The new boy is better than me
Challenges:
Budgets
Reliable Infrastructure
Managing geeks
Wants:
Google Glass, Bylines in the nationals,
her big break.
Wants:
Productivity Tools, management
advice, Google Glass, to be
entertained
Wants:
Straight forward language
Reliable data
Facts figures
Reads netmums, nhs direct,
Stackoverflow, Wired, Oatmeal,
xkcd
Reads The Register, Seth Godin,
Homes & Gardens, the headlines
on the gutter press
Uses r/tech, Facebook
Uses Email. BBC apps
Reads The Register, Guardian Tech,
gizmodo, TC, Mashable, Buzzfeed,
NextWeb
Uses r/tech, Google+, Twitter &
Facebook
CC: Wordlizen, Dekcuf, GuySie

19. LETS GET ORGANISING!
FAILING TO PREPARE IS PREPARING TO FAIL
(AND ALL THAT JAZZ)
@SallyanneHowe

20. CREATING ENGAGING CONTENT
HANNAH GOES BANANAS
• Entertain
• Educate
• Persuade
• Convert
https://twitter.com/hannah_bo_banna
@SallyanneHowell

21. BLOG IDEAS
CREATING & COLLATING
Create:
• Events you run
• Interviews with attendees
• Interesting news from your area / in your industry
• Opinion pieces – you are awesome!
Collate:
• Industry research
• Topical news stories
• Statistics
Image Credit: http://bit.ly/1fVu6dX
@SallyanneHowell

22. CREATING A CONTENT CALENDAR
JELLY BEANS AND BREAD AND BUTTER
Use tools to schedule – plan in advance
@SallyanneHowell

23. STUCK FOR CONTENT?
@SallyanneHowel

24. Question
How many of you mentioned Valentines Day as part of
your social?
Image Credit: http://commons.wikimedia.org/wiki/File:Origami_love_hearts.jpg
@SallyanneHowell

25. CREATING CONTENT
SOME THINGS ARE PREDICTABLE & CHEAP
@SallyanneHowell

26. TEA / COFFEE BREAK
Image Credit: http://bit.ly/1eyniF3
@SallyanneHowell

27. QUESTION
IS YOUR ORGANISATION ON FACEBOOK?
@MrJonPayne

28. QUESTION
IS THERE ANY BENEFIT TO HAVING YOUR
ORGANISATION ON FACEBOOK?
@MrJonPayne

29. IF THE AREA OF THIS
SLIDE REPRESENTS ALL
THE TRAFFIC ON
THE INTERNET
@MrJonPayne

30. THIS MUCH
IS FACEBOOK
http://mashable.com/2010/11/19/facebook-traffic-stats/
Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder

31. @SallyanneHowell

32. 45 billion other
web pages are
fighting over the
remainder
Some 45 billion web pages
http://www.worldwidewebsize.com/
@SallyanneHowell

33. SO HOW DOES FACEBOOK WORK?
WHAT DOES THIS MEAN FOR YOUR BRAND
http://www.whatisedgerank.com/
@SallyanneHowell

34. OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
This is a organisation PAGE. Don’t use a PROFILE – PROFILES are for people,
PAGES are for organisations
@SallyanneHowell

35. OPTIMISE YOUR FACEBOOK PAGE
MAKE SEARCH ENGINES & CLIENTS LOVE YOU
Give as much relevant information as you can
@SallyanneHowell

36. POSTING ON FACEBOOK
GRAB MY ATTENTION – I DARE YOU!
@SallyanneHowell

37. ENGAGING ON TWITTER
TWEET STRUCTURE
@SallyanneHowell

38. HOW TO TWEET FOR ENGLAND
A QUICK GUIDE TO TWEETING
•
•
•
•
•
•
•
•
Get visual – people love photos!
Ask for what you want – Pls RT, Share with your friends
Seize the moment – events you attend, use hashtags
Include a call to action – join our mailing list, come along to
our event
Create urgency – “enter our competition today to win a free
family ticket”
Demonstrate thought leadership
Converse with people – thanks for attending, what do you
think about
Own your space – engage with local community
https://business.twitter.com/write-engaging-promoted-tweetsgeneral?utm_campaign=EM_UK_RT_SMB_Email6_Write%20your%20Tweets&utm_medium=e
mail&utm_source=Eloqua
@SallyanneHowell

39. IF YOU HAVE ONE OF THESE…
THEN YOU HAVE A G+ ACCOUNT. WHY?
Sign up for free: https://mail.google.com/
@SallyanneHowell

40. THE G TO THE PLUS
HOW TO WIN ON G+
•
•
•
•
Starting out – see if existing contacts are on G+
Connect your website to your G+ page – Google is all knowing but wan
Use communities to share your content
Post to G+ whenever you post a blog post
https://support.google.com/plus/?hl=en#topic=3049661
@SallyanneHowell

41. More than
just cakes
and cats
Pinterest
Question Show of hands
Intro to what pinterest, what n why
examples of
best practices
measuring success

42. COCA COLA
BOARDS AND PINS
@SallyanneHowell

43. LINKEDIN
SOME PEOPLE LOVE IT…
@SallyanneHowell

44. ANALYTICS AND PAID ADVERTISING
MEASURING SUCCESS & IMPROVING
Image Credit: http://bit.ly/1boF4vi
@SallyanneHowell

45. MEASURING SUCCESS
PROFESSOR TRAFFIC
http://www.noisylittlemonkey.com/professor-traffic/

46. Image Credit: http://bit.ly/1oRnGD9
@SallyanneHowell

47. SOCIAL MEDIA FOR YOUR BUSINESS
TWEET US: @SALLYANNEHOWELL
@NOISYMONKEY