This document discusses using Twitter for public relations purposes such as brand awareness, influencer marketing, thought leadership, reputation management, crisis management, event awareness, and media relations. It provides the Twitter handle and website of a public relations consultant, as well as additional resources for social media newsrooms and proactive reporting.

1. Twitter for PR

2. Goal: Brand Awareness

3. Brand Awareness

4. Influencers

5. Thought Leadership

6. Reputation Management

7. Crisis Management

8. Event Awareness

9. Media Relations

10. @sallyfalkow www.twitter.com/sallyfalkow

11. http://www.infocomgroup.net/prtrends