10 Reasons on Why Sex Sells

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Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.

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10Reasons on Why Sex Sells By SalesPop http://www.SalesPop.com

The Benefits of Sex in Advertising Businesses have found they are a great method for “word-of-mouth” advertising With a powerful message, has the ability to cut through the mass of ads The viewer generally spends a longer timeviewing and considering the ad

Case Study: The Premature Pour In 2000, Heineken launched the "It's All About the Beer" campaign. One spot, called "The Premature Pour," shows a beautiful seductive woman pouring Heineken into a glass. When a guy across the bar responds by pouring his own, he nervously pours too fast and spills foam all over the table and himself. The sexual content is implicit, yet direct. The sexual reference in this and other spots in the campaign worked, causing sales to rise 13% in the first two quarters of 2002.

1. Time yourself…how long do you look at this ad?

Time yourself again…how long do you look at this ad?

2. Would you consider purchasing a K-Swiss shoe because of this ad?

3. Levi Jeans 20th century Advertisement…

4. Which body wash would you be more interested in?? Dove Men’s Care?

7. From: “I already have a nice camera…I don’t need one.”

8. You don’t need to watch an episode of Teen Moms to be convinced.

Check out more on Check us out at: www.salespop.com ,[object Object]

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10 Reasons on Why Sex Sells

1. 10Reasons on Why Sex Sells By SalesPop http://www.SalesPop.com

2. The Benefits of Sex in Advertising Sex is a primitive instinct From a marketing point of view, sexuality can have biological, emotional/physicalaffect on the viewer This allows the viewer to develop a closer bond with the brand, therefore, stronger recognition Becomes easy to incorporate a humorous edge to the ad which adds further interest

3. The Benefits of Sex in Advertising Businesses have found they are a great method for “word-of-mouth” advertising With a powerful message, has the ability to cut through the mass of ads The viewer generally spends a longer timeviewing and considering the ad

4. Case Study: The Premature Pour In 2000, Heineken launched the "It's All About the Beer" campaign. One spot, called "The Premature Pour," shows a beautiful seductive woman pouring Heineken into a glass. When a guy across the bar responds by pouring his own, he nervously pours too fast and spills foam all over the table and himself. The sexual content is implicit, yet direct. The sexual reference in this and other spots in the campaign worked, causing sales to rise 13% in the first two quarters of 2002.

5. 1. Time yourself…how long do you look at this ad?

6. Time yourself again…how long do you look at this ad?

7. 2. Would you consider purchasing a K-Swiss shoe because of this ad?

8. How about now?

9. 3. Levi Jeans 20th century Advertisement…

10. Levi Jeans 21st century Advertisement …

11. 4. Which body wash would you be more interested in?? Dove Men’s Care?

12. Or Lynx Body Wash??

13. 5. Omax advertisement campaign

14. 6. Funny but…

15. …Not convincing

16. 7. From: “I already have a nice camera…I don’t need one.”