Grow Your Business 50% in 2010
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This document provides tips and strategies for growing a business by 50% in 2010. It discusses the Sandler Training Institute, which helps organizations increase sales performance. Key points include focusing on improving attitudes, behaviors, and techniques; recognizing that lasting change requires commitment of time and effort; and using a system focused on establishing rapport, identifying customer needs and pain points, and getting budget and decision information before presenting solutions.
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Grow Your Business 50% in 2010
- 1. How to Grow Your Business 50% in 2010! Presented by: Albert Bellington “ Since attending your training I have already Closed the two largest accounts in my lifetime. My earnings from these two accounts alone represent over 50% of my last year’s earnings.” (Ralph Fratus, Jr., LUTCF, Designed Benefits Group) Strategic Partners:
- 2. Sandler Training Institute at a Glance Founded: 1967 Commercialized: 1985 Training Centers 220 Globally Industries Trained 200+ People Trained 500,000+ 5 Year Average Growth 35% Entrepreneur Magazine Rating #1 (2005, 2006. 2007. 2008 2009, and 2010!) 2009 Hour Training in Our Facility 407 ISO 9000 Certified Course Provider Our Mission: We are dedicated to helping individuals and organizations measurably increase their sales and client development performance by “ growing closer to their true potential ”. We achieve this goal by applying our proven methodology to the sales process vs. the traditional approach still used by most organizations today. We feel the most important step in the process is helping our clients recognize that a change in attitudes and behaviors must be ongoing, reinforced and supported and requires a commitment and investment of time, money, risk of failure and a belief in themselves.
- 6. Take out a Business Card and write Yes, NO, and Think It Over. (Handout) Then cross out “Think It Over”!
- 10. The Deserted Island Exercise: Step 1 : Imagine yourself on a deserted island. The sky is clear. The wind is calm. The sea is smooth. You will be on the island for only 15 minutes. Also, imagine that you have arrived on this island without roles - roles such as husband, wife, salesperson, golfer or engineer. Step 2: With this in mind, rate the You that is left; a You without roles. In other words, what is the value you place upon yourself devoid of all your roles in life. Step 3: On a scale of 0 to 10, indicate this rating; 0 denoting a low self-value and 10 denoting a high self-value. You can also decide to place your rating somewhere between 0 and 10 (circle one). 1 2 3 4 5 6 7 8 9 10 Step 4: After you have determined this rating, write a description, in 25 words or less, of how you see your "role-less" self. Step 5: Now state the one or two words that define your description - sort of like writing a definition first and then the word which stands for the definition - a Webster's Dictionary in reverse. ATTITUDE
- 11. BEHAVIORS DAILY
- 12. BEHAVIORS WEEKLY
- 16. In Round Numbers…. How much have these problems cost you over the past 12 months? $_____________
- 17. You don’t have Price Problems when you get… THE COST OF THE PAIN ON THE TABLE. $_____________ In Round Numbers…. How much have these problems cost you over the past 12 months?
- 25. $10,000 TIME FOR PRIZES!
- 26. 10 Reasons Handout THANK YOU! Albert Bellington Executive Vice President 1000 West McNab Road, Suite 315 Pompano Beach, FL 33069 (954) 701-6472 (Mobile) (954) 781-9647 (Office) (954) 781-4396 (Fax) abellington@salesflorida.com www.salesflorida.com QUESTIONS?
Notas do Editor
- Here is your first lesson for the day! There is absolutely NO Charge! I need you to cross out “Think It Over” because that is NOT going to be an option. You need to do that with your prospects, and if you are not doing that, that is how you take a lot of pressure of yourself. So cross out Think It Over. At the end of my time with you, you are going to be asked to make a decision, YES or NO, which says should spend any more time together, and I’ll fill you in on that later.
- Here is what I need you to do….Answer the following question…I (my salespeople) could sell a lot more if only I (they) could…… Take the first thing that comes to mind. It can be as many as you want…Some responses are: -Shorten sales cycles -Close More -Get in front of more prospects -Stop people from shopping -Qualify people better
- I need you to answer one more question…In round numbers, in the last 12 months, how much has whatever issue you put down cost you in money? Ballpark, round numbers, it’s your number, no one's gonna check it…but I need you to how much this problem has cost you issue you in the last 12 months. Now Ask… What things have you tried to do to make these issues better? Work with them a little on these things to… Try to get a little more pain out and get agreement with yes’ and head nodding… Let me help you with understanding what is going on out there….
- You don’t have Price Problems when you get… THE COST OF THE PAIN ON THE TABLE. All of this follows a general pattern…. 1. ________________ is a part of it 2. ________________ is a part of it 3. ________________ is a part of it 4. ________________ is a part of it 5. ________________ is a part of it All of these things are a part of it……
- The Prospects System has 4 steps. First step is they lie to the salesperson about what is going on…(look for buy in) Now it’s not that they are bad people, so why do you think they are doing it? They don’t trust you…Now how many of you were brought up to be in sales? No hands/not many just as I thought. What kind of things do salespeople do to create distrust? They lie, talk too much, etc Competitors teach alternative event close…”Should I come and see you on Tuesday at 4 or would Friday at 3 be better for you sir”?” Now we’ve been taught that’s a professional sales move, the problem with that is there are 11,621 people in this town, using that move 5 times a day. So now I put someone in Pain by using that move. So really they are protecting themselves, because they know sales people are trained to handle objections, so they lie about what is going on in step 1. Step 2…There is enough expertise in this room to solve the business problems of a lot of the people you call on. You can raise their productivity or lower their cost no matter what you do because you’re good at it, and you offer something of value to the marketplace. Step two in there system is they get you to cough up your expertise and they have to get a quote out of you to get a better price from their current supplier. Step 3…Now they have what they wanted in Step two, but may need you to do more for them, so they lie to you about what is gonna happen next. They will hang hope in front of you, so in case they need more work from you, you will gladly come back, and the salesperson is walking around thinking “I GOT ONE”, but in their system we are nearly done. Unless they need you to do this again then they will probably give you the Humanitarian & Public Service Award. (Story) Step 4…Then you’ll move to Step 4 which is where they don’t answer and they don’t return your calls, you get their Voicemail, and how many of you have seen this system at work out there in your prospects? ALOT OF THEM! Why do they use it? IT WORKS! What are they after? They are after your expertise, your information, they are after Step #2.
- This is called UNPAID CONSULTING! Now I happen to make my living as a Consultant, and I’ve got to ask you the question… What would the business prognosis be for me? What would my forecast look like if I did not get paid for dispensing my expertise? What would you say would be the long term prospects that I’m gonna stay in business? ZERO! How good is it for salespeople who don’t get paid? Same way…
- So understand that their system is engineered to turn you into an UNPAID Consultant, and as the sale is progressing nicely, you will get a lot of pressure to turn to the right and follow their system. AND YOU WILL DO IT!….Unless you have a System of your own to follow. Let me suggest what a system that will protect your interest might look like….
- Here is what we need to understand… -Business is not won or lost in presentation! -Business is not won or lost when they don’t answer or don’t return any of your phone calls! -Business is won or lost when the decision is made, right here, at this intersection as to who’s system is gonna prevail!!! Now, the careers of so many salespeople have ended and there are so many of them dead in the business because of what’s happened here that we thought we had to give this a name…and what we call this is…WIMP JUNCTION!
- That’s right…WIMP JUCTION! Because the minute you follow the prospects system, you not only don’t get the business, you WIMP on your own personal goals and commitments, you WIMP on your income, you WIMP on your family, and you WIMP on the very reasons you are in sales to start with. So the issue becomes…You…well.. you know …you have been on calls when it’s has happened! What does it look like? What does it feel like? It’s when you get back in the car and you say they got me again, and I don’t know what to do with it, or their on the phone and they get you, and you don’t know what to do with it, or worst of all, you do all the work and then you find out nothing is gonna happen. That’s what WIMP JUNCTION looks like. So my message to you is, if you don’t have a system that you are going to follow, trust me…they are very good, you will default, you will get to WIMP JUNCTION and follow their system. They have been using it for over 5,000 years of recorded history. It’s a great system. They are very skilled at it, and they will use it unless you figure out a way to protect your self interest. So, I would suggest, get the Pain, get the Money, and get the Decision Process on the table, THEN do your Presentation.
- Problem… NOTICE…Divulging your expertise is Step 2 in The Prospects System, it is Step 6 in Our System. You are going to get a lot of pressure to cough it up early. It is at that point that you will be WIMPING! Understand also that you can not go back and get it once it is lost. Relax and enjoy the ride, and understand that this is the last time it’s ever gonna happen and look at it as part of your education. You lost it back in Step 2.
- OK, Its time. I need you to take out your business card and you’re either gonna circle Yes or No… We have already crossed out Think It Over, let me tell you what a Yes looks like. A yes means you have a problem that you are willing to invest a morning session to come and see our Program, and then sit with me for 15 minutes, after the session to discuss moving forward with the Program that best fits what WIMP JUNCTION looks like for you, and it’s “Money On The Table”. We take Credit Card, Cash or Check.