The media landscape has changed dramatically in the last five years. Media websites all use visual material to support and enhance their stories.Journalists and bloggers require news and visual assets when they report a story. Online newsrooms need to be a resource for these digital journalists.

1. The Role of Newsrooms
in the
Digital Age
The Social Media Newsroom

2. The Media Landscape

3. US Online News

4. News from Social Media

5. Digital Devices

6. Visuals Increase Views

7. Video Use on Media Websites
“In the past the question in the newsroom would be:
Did you get the picture?
Now it’s do you have the video?”
David Leeson, Digital journalist. Adjunct Professor, University of Texas, Emerging Media
and Communication.

8. The Power of Video

9. Why Video?

10. Online Video Growth
Online video will account for two-thirds of all consumer traffic by
2015. Cisco

11. Video Influences Decisions
Sharing branded video content through social media is
an effective means to drive Brand Lift and purchase
intent
• 110% lift in consumers’ intent to purchase after
discovering and watching the branded videos
•
• Consumers who had been exposed to the
campaign were more than twice as likely to want to
buy the product as users who were not exposed.
Vizo/Sharethrough

12. Video Use Now
182 million U.S. Internet
users watched online video
content in December 2011.
That’s averages out to more
than 23 hours per viewer.
85.3 percent of the U.S.
Internet audience viewed
online video.
The duration of the average
online content video was 5.8
minutes.
comScore

13. Most Watched
Music
Entertainment
People and Blogs
Sports
News
Comedy
Animation
How to
Source: Sysomos 2011

14. Who Shares Video?

15. Shareable Stories
Make a point – something to take away. Vivid details
they will remember and will want to share with others.
Grab their interest right out of the gate.
Use short sections and create a rhythm
Speak conversationally.
Have fun doing this – it communicates to your audience.
Scott Simon NPR

16. Journalists
Under pressure
24/7 news cycle
Constant deadlines
Demand for content
Images, graphics and videos

17. Bloggers
New media influencers
Most trusted source
Many journalists are
blogging
“Mommy” bloggers
Industry-specific bloggers
Reach and influence

18. Bloggers

19. Public
When they hear news about a brand they visit
the website and the online newsroom
Finding news online through search
Sharing news in social media

20. Online Newsroom
Provide access to all news
Connect to all social content
Easy to use
Easy to find content and contacts
Images
Video
Graphics

21. Out with the Old

22. Today’s Online Newsroom

23.  Twitter @sallyfalkow @pressfeed
 Email sally@press-feed.com
 Website www.press-feed.com
 Phone 626 638 3847