E-Commerce in gold jewelleries business proposal for seed funding

1. E- Commerce In Gold Jewelleries
City: Ahmedabab
Website:www.shinemylife.com
E-mail:shaikhmohdsakir786@gmail.com
Name: Moh’d Sakir Shaikh
Mobile No:8758066623
Commerce In Gold Jewelleries
Website:www.shinemylife.com
mail:shaikhmohdsakir786@gmail.com

2. VISION OF SHINE MY LIFE
 Cater the Society with
a very affordable rate
 Ensure equitable availability
to every person i.e jewelleries
of every single earning
 To Create a NEW
jewelleries market.
 To be EPITOME in our
VISION OF SHINE MY LIFE
with gold jewelleries at
rate.
availability of jewelleries
jewelleries in the hands
earning person.
NEW TREND in gold
our business.

3. TEAM MEMEBERS
1) Name: Moh’d Sabir Shaikh (Co
 Role: Managerial Decision
 Why: Robust knowledge of E
along with core experience in supply chain
management.
 % Equity Holding: 50%
2) Name: Moh’d Sakir Shaikh
 Role: Finance & Taxation Areas
 Why: Worked as corporate
taxation department of
knowledge of taxation
practicing CA.
TEAM MEMEBERS
Name: Moh’d Sabir Shaikh (Co-Founder)
Why: Robust knowledge of E-Commerce Business
along with core experience in supply chain
Shaikh (Co-Founder)
Areas
corporate trainee in finance &
of Mobile tower company,
compliance & assisted

4. TEAM MEMEBERS
3)Name: Moh’d Israil Shaikh &
Moh’d Sajid Shaikh (Co-Founder)
 Role: Production & Administration
 Why: Sound knowledge of domestic gold market
including labours, purchase, sale, gold purity, diamond &
other production areas.
 % Equity Holding: 50%
TEAM MEMEBERS
3)Name: Moh’d Israil Shaikh &
Founder)
Role: Production & Administration
Why: Sound knowledge of domestic gold market
including labours, purchase, sale, gold purity, diamond &

5. WHICH ISSUE/PAIN POINT OUR BUSINESS ADDRESS ?
 Shine My Life aid the customer pain point of acquiring
purest gold jewelleries at a very affordable rate.
 Gold jewelleries are the product of prestige, pride & secure
investments option for our peoples.
 People with low income level are skeptical in buying gold
jewelleries, our product will erase that skeptism.
 Low income people will be able to buy pure gold jewelleries
at a very affordable rate, thus enabling them to mobilise
their saving in good security for their future uncertainity.
 Our products will remove the disparity among the people
with respect to gold jewelleries.
 Our business aim to fulfill the low income people wish as well
as desire of acquiring gold jewelleries.
WHICH ISSUE/PAIN POINT OUR BUSINESS ADDRESS ?
Shine My Life aid the customer pain point of acquiring
purest gold jewelleries at a very affordable rate.
Gold jewelleries are the product of prestige, pride & secure
investments option for our peoples.
People with low income level are skeptical in buying gold
jewelleries, our product will erase that skeptism.
Low income people will be able to buy pure gold jewelleries
at a very affordable rate, thus enabling them to mobilise
their saving in good security for their future uncertainity.
Our products will remove the disparity among the people
with respect to gold jewelleries.
Our business aim to fulfill the low income people wish as well
as desire of acquiring gold jewelleries.

6. OUR PRODUCTS
 Earrings
 Nose Pin
 Pendants
 Rings
 Bangles
 Braclets
 Gold Coins
 Silver Coins
OUR PRODUCTS

7. OUR PRODUCT UNIQUENESS
 Exquisite pure gold jewelleries at a
AFFORDABLE RATE
 Jewelleries with INTRIGUING DESIGNS
 AMPLE amount of VARIETY
 Jewelleries EMBEDDED
& GEM STONE at a very affordable rate.
OUR PRODUCT UNIQUENESS
Exquisite pure gold jewelleries at a VERY
AFFORDABLE RATE.
INTRIGUING DESIGNS.
VARIETY in jewelleries.
EMBEDDED with DIAMONDS
at a very affordable rate.

8. BUSINESS MODEL
Following are the money
My Life
 B2C:- Sell of our very affordable
 B2B:- Sell of our products
Amazon, Snapdeal, Flipkart,
 B2B:- Sell of our products
 Customized Or Personalize
 Corporate Orders (Gold Coins)
 C2B:- Jewelleries Exchange
 Google Trafficking
BUSINESS MODEL
money making avenues of Shine
affordable gold jewelleries.
products on E-commerce portal like
Flipkart, EBay, Groupon, Etc.
products to Vendors
Personalize Jewelleries
Coins)
Exchange.

9. TARGET CUSTOMERS & ITS MARKET SIZE
 Population other than economically weaker section
(EWS) & lower income group (LIC)
 Women Population.
 Metropolitan Cities.
 Southern India.
In India there are around
who will buy our product
year.This translate in to
1554Bn per year.In 6
customised outlets & tap
having market opportunity
size of 543 million people.
Note:* Cumulative Minimum Prices of our first four products as per page 6 .
TARGET CUSTOMERS & ITS MARKET SIZE
Population other than economically weaker section
(EWS) & lower income group (LIC)
around 95.9 million households
at a price of Rs. 16,200*per
to market potential of Rs.
6th year we plan to set
tap Indian cosmetics industry
opportunity of Rs.64Bn with market
.
Note:* Cumulative Minimum Prices of our first four products as per page 6 .

10. WHAT WE ACHIEVED SO FAR ?
So far we have achieved our promise products . Below
are snapshots of rings, nose pin, earrings & Pendant .
WHAT WE ACHIEVED SO FAR ?
So far we have achieved our promise products . Below
are snapshots of rings, nose pin, earrings & Pendant .

11. At present we are start up in gold jewelleries
E-commerce
Our Competitors
 Blue stone
 Wear your shine
 Jewelsouk
 Carat lane
 We are better because we
are offering most exquisite
jewelleries at a very
affordable rate than our
competitors along with
better ancillary services Eg:
Low/No Labour Charges
,Discounts,etc
At present we are start up in gold jewelleries
better ancillary services Eg:
Plan To Win Battle
 Thriving wide variety of
exquisite jewelleries to
our valuable customer at
the most affordable rate
they can imagine
 Pawn & Exchange of
jewelleries
 Recycling of jewelleries
 Jewelleries with customer
birth stone/Zodiac Sign
 Products as per customer
wish & etc

12. CURRENT FINANCIAL & PROJECTIONS
All the Products are of 18 Carat gold.
Major Cost Components are Production cost & Marketing cost
Note:*All the figures shown in the first schedule are approximate figures .
Particulars Type Of Cost Year 1 (
Revenue - 1,16,64,000
Production Opex 97,92,000
Marketing Opex 5,00,000
Delivery Expense Opex 3,80,000
Salary Opex 3,00,000
Products Ring (`) Earring (`) Nose Pin (
Gold 1.20 gm 1 gm 0.2 gm
Revenue 3,600 2,400
Cost 3,100 2,000
Economics Per Product
CURRENT FINANCIAL & PROJECTIONS
All the Products are of 18 Carat gold.
Major Cost Components are Production cost & Marketing cost
Note:*All the figures shown in the first schedule are approximate figures .
Year 1 (`)* Year 2 (`)* Year 3 (`)*
1,16,64,000 1,74,96,000 3,06,00,000
97,92,000 1,46,88,000 2,44,80,000
5,00,000 10,00,000 20,00,000
3,80,000 5,80,000 9,80,000
3,00,000 3,00,000 3,60,000
Nose Pin (`) Pendent (`) Men Ring (`)
0.2 gm 0.5 gm 3 gm
750 2,600 6,850
550 2,100 6,350

13. FUNDING REQUIRE & ITS APPLICATION
Particulars Amount (`)
Funding:
Fund Raised 1,99,60,000
Total 1,99,60,000
Application Of Fund:
Production 1,60,00,000
Marketing 20,00,000
Courier Expense 9,60,000
Salary Expense 6,00,000
Administration Expense 4,00,000
Total 1,99,60,000
FUNDING REQUIRE & ITS APPLICATION
 This investment of ` 1.99 Cr
will last us for 24 months with
this, we will be able to
produce our very affordable
gold jewelleries & get to
around 9,000 household
customer & 2.91 Cr in revenue.
 Post this we plan to raise
series A round of
approximately ` 10 Cr for our
In-house Production & Capital
Assets.
 With investment of ` 1.99 Cr
in place, we offer 15% of
equity shares of Shine My
Life.
 At present there are no other
Co-investors in Shine My Life.
1,99,60,000
1,99,60,000
1,60,00,000
20,00,000
9,60,000
6,00,000
4,00,000
1,99,60,000

14. CURRENT EQUITY STRUCTURES
 We have invested ` 2,60,000 in the Shine My Life.
 There is no previous investment in Shine My Life other
than the above shown investment schedule.
Shareholder Name No. Of Equity Shares
Moh'd Sabir Shaikh
Moh'd Sajid Shaikh
Total
* 26,000 Equity Shares of Rs.10 each
CURRENT EQUITY STRUCTURES
2,60,000 in the Shine My Life.
There is no previous investment in Shine My Life other
than the above shown investment schedule.
No. Of Equity Shares % of Equity Holding
13,000 50.00%
13,000 50.00%
26,000 100%
* 26,000 Equity Shares of Rs.10 each

15. INVESTORS EXIT ROUTE
Our Investor can resort
exit route:-
 Trade Sale: The sale
another company, perhaps
Trade sale exit route realize
cash or cash & shares where
for cash along with full exit
 Sale To Investment Institution
of investors shareholdings
institution E.g. SIDBI venture
 Management Buyout:
private equity investors’ shares
its management.
INVESTORS EXIT ROUTE
resort any of the following
of investor shareholding to
in the same industry sector.
realize investors investment in
where the shares can be sold
exit E.g. Titan
Institution: The purchase
shareholdings by another investment
venture capital limited.
: The repurchase of the
shares by the company and/or