Vodacom has developed an open innovation ecosystem to collaborate with external partners and stakeholders. This includes Vodacom Ventures, which invests in startups, and the Vodacom Emerging Market Collaborative Innovation initiative to link Vodacom assets with external partners. Vodacom also has an Experience Centre and Test Lab to prototype new technologies with partners. Open innovation is important for addressing the unique needs of emerging markets and enabling new digital services through collaboration.

1. Vodacom Strategic Analysis 2007 Vodacom case study: Open Innovation Innovation Festival, 8 March 2010 Maruis Conradie EHOD: Group Strategy & Innovation

3. Vodacom Group Innovation ecosystem New Revenue Streams Vodacom Ventures: Buy equity, mainly in start-ups Buss Dev; M&A: Build/ Buy larger companies Prod Dev: Internal Innovation Mobile ICT services Collaboration Network for emerging markets (VEMCI) Incubation Hub Non-traditional external services Niche Centres of Excellence Coordination of Vodacom innovation ecosystem Technology strategic planning Vodacom and Vodafone R&D Technology Architectures Test Networks with suppliers Experience Centre Plug & Play environment

4. Why is open innovation important for Vodacom ? Mobility / range vs throughput New digital value chains Mobility, outsourcing and ICT convergence creates an “Information cloud” with unique new service opportunities Source: NSN and Vodacom Group Strategy

6. Emerging market needs and adoption are unique and require local solutions

7. Open Innovation take different forms in various parts of “The long tail” Source: NSN and Vodacom Group Strategy Collaboration Crowd Sourcing R&D / Outsourcing Broadband SaaS Digital Supermarket Business model involves: Suppliers and Vodacom Core services ( ~ 20 ) Partner services ( 20 - 100 ) Marketplace services ( > 100 ) Revenue / service Total Revenue Voice Business services SMS / MMS / IM M-Health Community Services Widgets M2M Web 2.0 mCommerce Infotainment APIs Applications Enablers

9. VEMCI ecosystem and focus areas: Linking Vodacom assets and innovation initiatives with all external stakeholders mCommerce Web 2.0 telemetry

11. Open Innovation & Collaboration Fast-track Prototyping “Plug & Play” environment The Experience Centre, Test Lab and VF Betavine (employees & opt-in social networking communities) made available to VEMCI & 3 rd parties with venture capital support

12. Vodacom Strategic Analysis 2007 THANK YOU! [email_address] VodacomInnovation.co.za Vodacom.co.za/cdpd