This is the carrier option for the design field. want to make students aware of the possible options. By : Sagun Rakibe sagunrakibe@idea.edu.in

1. Design’ M E E
T

2. Architectural Design
• Architectural Design has to do with the
planning, designing and constructing
form, space and ambience that reflect
functional, technical, social,
environmental, and aesthetic
considerations.
• It requires the creative manipulation
and coordination of material,
technology, light and shadow.
• Architecture also encompasses the
pragmatic aspects of realizing buildings
and structures, including scheduling,
cost estimating and construction
administration.

3. Interior Design
• Interior Design is about
planning, functional design and
effective use of space.
• An interior designer can
undertake projects that include
layout of spaces within a building
as well as projects that require an
understanding of technical issues
such as acoustics, lighting,
temperature, etc.
• Types of interior design include
residential design, commercial
design, hospitality design,
healthcare design, universal
design, exhibition design, spatial
branding, etc.

4. Product Design
• Product design is the process of creating a new
product to be sold by a business to its
customers.
• It is the efficient and effective generation and
development of ideas through a process that
leads to new products.
• In the product designer's best interest to
consider the audiences who are most likely to be
the product's end consumers.
• CEO of Nike Company Mr. Mark Parker is also a
renowned product designer.

5. Automotive
Design
• Automotive design is the profession involved in the development of the
appearance, and to some extent the ergonomics, of motor vehicles or more
specifically road vehicles.
• The functional design and development of a modern motor vehicle is
typically done by a large team from many different disciplines included in
automotive engineers.
• Automotive design in this context is primarily concerned with developing
the visual appearance or aesthetics of the vehicle, though it is also involved
in the creation of the product concept.

6. Furniture Design
• Furniture is the mass noun for the
movable objects intended to support
various human activities such as
seating and sleeping.
• Furniture is also used to hold objects
at a convenient height for work or to
store things.
• Furniture can be a product of design
and is considered a form
of decorative art.
• It can be made from many materials,
including metal, plastic, and wood.

7. Set Design
• Set Design, is the creation of theatrical, film or television scenery.
• Scenic designers have traditionally come from a variety of artistic
backgrounds, but nowadays, they are trained professionals.
• The stage should express good principles of design and use of space.
• It should be visually appealing for the audience or should express the
show's concept.
• Set design is also used in animation and game.

8. Event
Management
• Event management is the application of project management to the creation
and development of festivals, events and conferences.
• Event management involves , planning the logistics and coordinating the
technical aspects before actually executing the proposed event.
• From product launches to press conferences, companies create promotional
events to help them communicate with clients and potential clients.

9. Fashion Design
• Fashion design is the art of the application
of design and aesthetics or natural beauty
to clothing and accessories.
• Fashion design is influenced by cultural and social
latitudes, and has varied over time and place.
• Costume Design is the fabrication of apparel for
the overall appearance of a character or
performer.

10. Textile Design
• Textile design is the process of creating
designs and structures for knitted,
woven, non-woven or embellishments
of fabrics.
• Textile designing involves producing
patterns for cloth used in clothing,
household textiles and decorative
textiles.
• In other words, textile design is a
process from the raw material into
finished product.

11. Batik Print
• Batik is a cloth that is traditionally made using a manual wax-resist dyeing
technique.
• Batik or fabrics with the traditional batik patterns are found in particularly
Indonesia, Malaysia, Japan, China, Azerbaijan, India, Sri Lanka, Egypt,
Nigeria, Senegal, and Singapore
• Batik garments play a central role in certain rituals, such as the ceremonial
casting of royal batik into a volcano.

12. Woodblock
Printing• Woodblock printing is a technique for
printing text, images or patterns used
widely throughout East Asia and
originating in China.
• It is only necessary to ink the block and
bring it into firm and even contact with
the paper or cloth to achieve an
acceptable print.
• For colour printing, multiple blocks are
used, each for one colour, although
overprinting two colours may produce
further colours on the print.

13. Screen Printing• Screen printing is a printing technique that
uses a woven mesh to support an ink-
blocking stencil.
• The attached stencil forms open areas of
mesh that transfer ink or other printable
materials which can be pressed through the
mesh as a sharp-edged image onto a
substrate.
• A number of screens can be used to produce
a multicolored image

14. Printing Technology
• Printing technology is the process of making artworks by printing, normally
on paper.
• Printmaking normally covers only the process of creating prints with an
element of originality, rather than just being a photographic reproduction of a
painting.
• Printmaking is not chosen only for its ability to produce multiple impressions,
but rather for the unique qualities that each of the printmaking processes
lends itself to.

15. Visual Communication
• Visual communication as the name suggests is
communication through visual aid and is described
as the ideas and information in forms that can be
read or looked upon.
• Visual communication in part or whole relies on
vision, and is primarily presented or expressed with
two dimensional images.
• It also explores the idea that a visual message
accompanying text has a greater power to inform,
educate, or persuade a person or audience.

16. Graphic & Logo Design
• Graphic design is a creative process most often
involving a client and a designer in order to
convey a specific message to a targeted
audience.
• The term "graphic design" can also refer to a
number of artistic and professional disciplines
that focus on visual communication and
presentation.
• Logos are meant to represent companies' brands
or corporate identities and foster their
immediate customer recognition.

17. Web Design• Web design is a broad term covering many
different skills and disciplines that are used
in the production and maintenance of
websites.
• The different areas of web design also
include web graphic design, interface design,
web development including standardised
code and proprietary software, user
experience design and search engine
optimization.
• Web designers are expected to have an
awareness of usability and if their role
involves creating mark up then they are also
expected to be up to date with web
accessibility guidelines.

18. Digital Art & Animation
• Digital art is a general term for a range of artistic works and practices that
use digital technology as an essential part of the creative and/or
presentation process.
• Computer-generated animations are animations created with a computer,
from digital models created by the 3d artists or procedurally generated.
• Movies make heavy use of computer-generated graphics; they are called
computer-generated imagery (CGI) in the film industry

19. Film Making
• Filmmaking the process of making a film.
• Filmmaking takes place in many places around the world in a range of
economic, social, and political contexts, and using a variety of
technologies and cinematic techniques.
• Typically, it involves a large number of people, and can take from a few
months to several years to complete.

20. Advertising
• Advertising is a form of communication for
marketing and used to encourage an
audience to continue or take some new
action.
• Advertising messages are usually paid for by
sponsors and viewed via various traditional
media including mass media such as
newspaper, magazines, television
commercial, radio advertisement, outdoor
advertising or direct mail or new media
such as blogs, websites or text messages.

21. Photography
• Photography is the art, science and practice of creating durable images by
recording light or other electromagnetic radiation, either chemically by
means of a light-sensitive material such as photographic film, or
electronically by means of an image sensor.
• Typically, a lens is used to focus the light reflected or emitted from objects
into a real image on the light-sensitive surface inside a camera during a
timed exposure.

22. Lifestyle accessories Design
• The Lifestyle Accessory Design (LAD)
programme educates and trains
professional designers to visualise and
create lifestyle accessories and systems
using different materials, processes and
technologies.
• The programme focuses on a wide
spectrum of accessory products to suit the
needs of contemporary patterns of living
and lifestyles.
• It relates to people’s living habits and the
products they interact with which form an
important basis of their day to day lives.

23. Leather Technology
Leather Technology is an
education that provides
education related to the art and
technology of making leather,
leather products & footwear
Along with modern Engineering &
technical facilities, students are
becoming more familiar with
Leather Technology because of
increased demands in national
and international job markets.

24. Art Jewellery
• Art jewellery is created with a variety of materials,
not just precious metals and gems but forms a
counterbalance to the use of "precious materials"
in fine jewellery.
• Art jewellery should be compared to expressions
of art in other media such as glass, wood, plastics
and clay.
• Art jewellery however has not yet created such a
large following and is a relatively small niche,
where jewellery is mostly bought by collectors and
museums.

25. Ceramic Design
• In art history, ceramic art mean art objects such as figures, tiles, and
tableware made from clay and other raw materials by the process of pottery.
• Some ceramic products are regarded as fine art, while others are regarded
as decorative, industrial or applied art objects, or as artefacts in archaeology.
• They may be made by one individual or in a factory where a group of people
design, decorative ceramics are sometimes called "art pottery“.

26. Painting
• Painting is a mode of creative expression.
• Drawing, composition or abstraction and other aesthetics may serve to
manifest the expressive and conceptual intention of the practitioner.
• Color and tone are the essence of painting as pitch and rhythm are of music.
• Color is highly subjective, but has observable psychological effects, although
these can differ from one culture to the next.

27. Model Making • A scale model is a physical model,
a representation or copy of an
object that is larger or smaller than
the actual size of the object, which
seeks to maintain the relative
proportions of the physical size of
the original object.
• Professional model makers often
create models for many professions
to test the likely performance of a
particular design at an early stage
of development without incurring
the full expense of a full-sized
prototype.

28. Foundation Diploma In
Architecture And Design
• FDAD is the course equivalent to 12th.
• This course is for the students who wants to do their career in design field.

29. Entrance Test For Design
NATA
National Aptitude Test in Architecture (NATA) is being conducted
throughout the country by the National Institute of Advance Studies in
Architecture (NIASA) a Academic Unit of Council of Architecture. It’s a
common Entrance Test for the Admission in 1st Year of 5 year Degree
Course in Architecture in India. This course is for the students who wants to
do their career in design field. Website : www.nata.in
NATA measures the aptitude of the applicant for Architecture. The test
measures drawing and observation skills, sense of proportion, aesthetic
sensitivity and critical thinking ability, that have been acquired over a long
period of time, and that are related to specific field of study.
NATA registration and exam centre in Nashik :
Vidyavardhan’s IDEA, B 38, NICE industrial area, near ITI circle, MIDC satpur,
Nashik Maharashtra – 422007. Phone : 91-0253-2351033.

30. MASA
MASA Successfully conducted the ‘NATA' as a common Entrance Test (CET)
along with centralized allotment-Process its Allotment receiving centers
(ARC) of MASA member institutes which was Authenticated by NIASA-
Council of Architecture (COA) and Pravesh niyantran Samiti (PNS) for the
Admissions of academic year 2006-2007. Website : www.maharch.org
M.A.S.A. is Maharashtra Association Of Schools of Architecture. MASA is
formed for improving
the quality of Architectural Education through various academic activities
addressing the Students, Staff, Professionals and Society in the state of
Maharashtra. The member institutions of MASA are
self financing Institutions from the State of Maharashtra with
commendable track record of providing quality education in Architecture.
The member institutions are represented through their Principals and Head
Of the Departments (Architecture) as members of the association.

31. CEED
CEED (Common Entrance Examination for Design) is an all India
examination conducted by the Indian Institute of Technology, Bombay.
The examination tests the candidates for visual perception ability, drawing
skills, design aptitude and communication skills. Website :
www.idc.iitb.ac.in
The examination tests the candidates for visual perception ability, drawing
skills, design aptitude and communication skills.
CEED is a qualifying examination for admission to Post Graduate M.Des.
programmes at the Industrial Design Centre, IIT Bombay; IDDC, IIT Delhi;
CPMD, IISc Bangalore; design Programme, IIT Kanpur.
In addition to CEED, candidates also have to fulfill other requirements such
as tests & interviews of the respective institutions for admission.

32. NID
The National Institute of Design (NID) is internationally acclaimed as one of
the foremost multi-disciplinary institutions in the field of design education ,
applied research, training, design consultancy services and outreach
programmed. The institute functions as an autonomous body under the
Ministry of Commerce & Industry, Government of India. NID has been
recognized as a Science and Industrial Research Organization by the
Department of Science & Technology, Government of India. Website :
www.rathoredesign.com
The institute offers 4 years Graduate Diploma Programme in Design (GDPD)
and 2 to 2½ year Post-Graduate Diploma Programme in Design (PGDPD).
The admission to these programmes is made through an entrance test
conducted by the institute usually in the month of January. The test is
conducted separately for both the UG and PG programmes.

33. AIEEE
The All India Engineering Entrance Examination (AIEEE), is an examination
organized by the Central Board of Secondary Education (CBSE) in India.
Introduced in the year 2002, this national level competitive test is for
admission to various under-graduate architecture and engineering courses
in institutes accepting the AIEEE score, mainly 30 National Institutes of
Technology (NITs) and 5 Indian Institute of Information Technology
(IIITs). The examination is generally held on the last Sunday of April and
results are announced in the last week of May or the first week of June.
Candidates are ranked on an all-India basis and state basis. Thus, they have
an All India Rank and a State Rank. Website : www.aieed.com
AIEED applicants can appear for an internet based Online Exam on their
personal computers or laptops. For an applicant, this facilitates a choice of
time slots on any of the given exam dates

34. Council of Architecture (COA)
The Council of Architecture (COA) has been constituted by the Government
of India under the provisions of the Architects Act, 1972, enacted by the
Parliament of India, which came into force on 1st September, 1972. The Act
provides for registration of Architects, standards of education, recognized
qualifications and standards of practice to be complied with by the
practicing architects. The Council of Architecture is charged with the
responsibility to regulate the education and practice of profession
throughout India besides maintaining the register of architects. For this
purpose, the Government of India has framed Rules and Council of
Architecture has framed Regulations as provided for in the Architects Act,
with the approval of Government of India.
Website : www.coa.gov.in

35. Other Courses related to design
• Service Design
• Business & Strategic Design
• Experience design
• Retail Design
• Interaction Design
• Interface Design
• Industrial Design
• Game Design
• Beauty & Hair Design
• Design Techniques
• 3D Facial Design

36. Famous Quotes By Famous People
• CEOs Must Be Designers, Not Just Hire Them – Steve Jobs (CEO of Apple)
• Designers are the people, who, if they become leaders in a company, will
model design behavior from its inception, right in the company's DNA –
Enrique Allen (D.Fund Founder)
• Design is more than just a few tricks to the eye. It’s a few tricks to the
brain - Neville Brody (Graphic Designer)
• Design is like a mom, nobody notices when she’s around, but everybody
misses her when she’s not - Santiago Borray (Graphic Designer)
• Design is innovative, makes a product useful, is aesthetic, helps a product
to be understood, is durable, is thorough to the last detail, is concerned
with the environment - Dieter Rams (Industrial Designer)

37. THANK
YOU
Presentation by : Sagun Rakibe (sagunrakibe@idea.edu.in)
IDEA (Institute Of Design Environment And Architecture)
B 38, NICE industrial area, near ITI circle, MIDC satpur,
Nashik Maharashtra – 422007. Phone : 91-0253-2351033.