John Girard's Keynote ECIC 2011

3rd European Conference on Intellectual Capital
Keynote: John P. Girard, Ph.D.

Social Knowledge:
Are you ready for the Future?
1

John P. Girard, Ph.D.

john@sagology.com OR john@johngirard.net OR john.girard@minotstateu.edu
www.facebook.com/4sagology OR www.facebook.com/john.girard
www.sagology.com OR www.johngirard.net
Twitter: @JohnGirard
www.linkedin.com/in/johngirard

My Story … My Perspective
2

Social Knowledge: Are you ready for the Future?

john@johngirard.net 1 www.johngirard.net


About Sagology
3

Sagology is dedicated to connecting people with people to facilitate
collaboration, learning, and knowledge sharing through keynotes, workshops,
and consulting.

sagology [sāj-ol-uh-jee]
-noun
Sagology
1. the study of organizational wisdom in all its forms, esp. with reference to
technology, leadership, culture, process, and measurement
2. the study of one venerated for experience, judgment, and wisdom.

Origin:

2008; Canadian English, from Middle English sage + -ology.

Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep- in Indo-European roots.]
-ology [Middle English -logie, from Old French, from Latin -logia, from Greek -logiā (from logos, word, speech; see leg- in Indo-
European roots) and from -logos, one who deals with (from legein, to speak; see leg- in Indo-European roots).]


Social Knowledge: Are You Ready?
4




Knowledge Sharing – Nothing New?
5

Knowledge Management is the
creation, transfer, and exchange of
organizational knowledge to achieve
a [competitive] advantage.


What Advantage?
6




The Real Reason
7

Including Ray Downey, Special Operations Command lost 95 men that day –
totaling 1,600 years of experience. (emphasis added)


A New View of KM
8

Measurement
Leadership
Technology

Process
Culture




Complex: A Definition
9

Simple Ideas
that work in
Complex Environments

“a group of obviously
related units of which
the degree and nature
of the relationship is
imperfectly known”


A little TLC goes a long way!
10

Leadership
•Transparency
•Vision and example
Measurement
•Resources (including time) Leadership
Technology Culture
Technology

Process
•Help or hinder •Need to Share vs
Culture

Need to Know
•Ease of access
•Privacy
•Tending toward
free •Content Creators
and Joiners




A New View of Knowledge Management
11

5

4

3
Mean

2

1

0
y
p

re

t
s

en
og
hi

es Measurement
tu
rs

m
Leadership
ol

oc
ul
de

re
hn

C

Pr

su
a

Technology
c

Process
Le

Te

Culture
ea
M


TLC: Technology
12

CompuServe

“A social trend in which people
use technologies to get the
things they need from each
other, rather than from
traditional institutions like
corporations.” groundswell.forrester.com

KM is about learning from other disciplines!



The Social Technographics™ Ladder
13
Creators Creators make social content
go. They write blogs or upload
Critics respond to content from video, music, or text.
others. They post reviews, Critics
comment on blogs, participate
in forums, and edit wiki articles. Collectors organize content for
Collectors
themselves or others using RSS
feeds, tags, and voting sites like
Digg.com
Joiners connect in social
Joiners
networks like MySpace and
Facebook
Spectators consume social
Spectators content including blogs, user-
generated video, podcasts,
Inactives neither create nor forums, or reviews
consume social content of any Inactives

kind

US Adults 14
2007 2010 Creators
US 18-24 US 35-44 US 55+
18% 24% 46% 23% 12%

Critics
25% 37% 50% 34% 28%

12% 21% Collectors
38% 20% 12%

Joiners
25% 51% 85% 54% 26%

Spectators
48% 73% 89% 73% 64%

Inactives
44% 18% 3% 17% 30%



US Adults EU Adults 15
2010 Creators
EU 18-24 EU 35-44 EU 55+
14% 38% 11% 6%

Critics
19% 37% 16% 9%

6% Collectors
11% 4% 4%

Joiners
29% 58% 25% 9%

Spectators
49% 69% 50% 33%

Inactives
40% 17% 40% 61%

UK Adults 16
Spain Adults
2007 2010 Creators
2007 2010
9% 15% 8% 15%

Critics
16% 21% 18% 21%

5% 6% Collectors
5% 8%

Joiners
21% 38% 5% 24%

Spectators
37% 50% 41% 56%

Inactives
54% 37% 56% 38%



Global Top Internet Sites (Reach)
http://www.alexa.com/topsites/
17

1. Google 49% 1. Google
2. Facebook 42% 2. Facebook
3. YouTube 28% 3. YouTube
4. Yahoo 25% 4. Live
5. Blogger 14% 5. Yahoo!
6. Live 13% 6. Blogger
7. Wikipedia 13% 7. Wikipedia
8. Baidu.com 10% 8. Sigma Live
9. Twitter 10% 9. Google Türkiye
10. QQ 7% 10. MSN 14 April 2011

Why Matters
18

People spend >
> 500M active > 250M users login
700B minutes per
users daily
month on FB

30B pieces of
130 friends is > 20M applications
“stuff” shared each
average installed every day
month

> 200M active
70% of users
users connect using
outside USA
mobile devices




IBM’s Watson
19


New Technology
20

The Newest always is Best …




The Right Technology
21

Gates: 2/10

History of KM: Leadership
22

c. 350 BC 17th Century 1950s 1990s 2010s

Aristotle Sir Francis Bacon Michael Polanyi Carla O’Dell Nick Bontis

Classification
of
Knowledge

Aristotle




A Leaders view of knowledge . . .
23

―. . . there are known knowns; there are things we know that we know. There are known
unknowns; that is to say there are things that we now know we don’t know. But there are also
unknown unknowns — there are things that we do not know we don't know.‖

Runner Up
24

"I think that gay
marriage is something
that should be between
a man and a woman."




Knowns and Unknowns
25

Unknown Unknown
Knowns Unknowns
HP Wal-Mart

Known Known
Knowns Unknowns
Comp Intell


Unknown unknowns
26

Somewhere on the West Coast




TLC: Culture
27


The Generation Game
28




Digital Native or Digital Immigrant?
29


Generation V
30

http://www.gartner.com/it/page.jsp?id=545108



Culture: Are You Ready? … Your Homework
31

www.socialnomics.net www.freakonomics.com
Socialnomics Stats / Refreshed Video Freakonomics: Amanda

KM is about learning from other disciplines!

Twitter Revolution
32

See Sonia Ben Jaafer: www.slideshare.net/KMMiddleEast



Storytelling by Steve Denning
33

Purpose of Story
1. Sparking action
2. Communicating who
you are
3. Transmitting values
4. Fostering collaboration
5. Taming the grapevine
6. Sharing knowledge
7. Leading people into
www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html
the future


Storytelling: Commander-in-Chief
34

2006
Golden
Globe
Awards




Exchange and Transfer of Knowledge
35

TACIT

n Ext
tio ern
za a

i
ial

liz
Soc

ati
on

EXPLICIT
TACIT

on

Co
ati

mb
liz
Measurement in
Leadership
a a ti
rn on
Inte
Technology

Process
Culture

EXPLICIT


The impact of not . . . sharing
36

According to Computer Associates . . .

http://www.youtube.com/watch?v=lH39xjXaLW8




Social Knowledge:
Are you ready for the Future?
37

John P. Girard, Ph.D.

john@sagology.com OR john@johngirard.net OR john.girard@minotstateu.edu
www.facebook.com/4sagology OR www.facebook.com/john.girard
www.sagology.com OR www.johngirard.net
Twitter: @JohnGirard
www.linkedin.com/in/johngirard


John Girard's Keynote ECIC 2011

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John Girard's Keynote ECIC 2011