Many businesses are starting to put social media at the heart of their marketing. Pete Wilson, Sage's Digital Strategy Manager, talks about how to develop relationships through effective use of social media.
20. 8 Social media Tip 3 Social Media Tip 3: Are you using these channels personally? If you aren’t familiar with them now is the time. Set up a Facebook profile, a Twitter feed or a LinkedIn profile. Get comfortable with this stuff yourself. Then set up the official channels for your business.
28. 12 Social media Tip 5 Social Media Tip 5: As your level of engagement increases so will the level of resource required. At the highest levels it needs the support of the entire business. Define your level of engagement according to your ability to support it.
32. 16 Social media Tip 6 Social Media Tip 6: Are you adding value?. Are you helping answer users queries or problems, pointing them to the right solution or providing insights they can use? If not you are not having a conversation – you are advertising