This document provides instructions for advanced strategies for using LinkedIn, including promoting your profile, monitoring conversations, optimizing your profile and settings, engaging with groups, and using third-party applications. It outlines steps for adding a LinkedIn button to your email signature to promote your profile. It also discusses ways to get involved in conversations, ask for and provide recommendations, and market yourself to groups on LinkedIn.

1. LinkedIn Training Module 3 Advanced Strategies for LinkedIn

3. Module 2 You should know: Section 1 . How to use Advanced Search for researching people and companies Section 1 . How to invite someone you don’t know to join your network Section 2 . How to research and join groups including the WorkflowOne Digital Solutions sales group

4. SECTION 2. Advanced Strategies How to navigate LinkedIn for the best outcome SECTION 1. Promotion Informing people that you are active on LinkedIn SECTION 3. Third Party Tools Applications you can use to share information about yourself and your expertise

5. SECTION 1. Promotion Informing people that you are active on LinkedIn

6. Connect Your Communication Paths.

7. Step 1 – Log in to your LinkedIn account. Step 2 – Go to your “Settings” option.

8. Step 3 – Click on your “Public Profile” (halfway down the Accounts and Settings page)

9. Step 4 – Under “Public Profile” go to “Promote Public Profile” and click on “Customized Buttons”.

10. Step 5 – Copy the entire code for this button below.

11. Step 6 – Open Notepad on your computer and paste the code into the document.

12. Step 7 – Under “save as” save the file name as “LinkedIn.html”, and change file type to “all files”.

13. Step 8 – Open Outlook, go to “Tools” and click on “Options”

14. Step 9 – Go to Mail Format and click on “Signatures”

15. Step 10 – Click on “New”

16. Step 11 – Click on “Use this file as template,” then select your saved file. Next, ad your contact details as you would like them to read over the button.

17. YOU’RE DONE!

18. Your Turn! Follow the outlined steps and add the LinkedIn button to your email signature.

19. SECTION 2. Advanced Strategies How to use LinkedIn for the best outcome

21. Get involved in the conversation

25. Also, Tracy gets extra points for her clear benefit description! These describe what they do but not how they are going to Help me.

26. Monitor the conversation

36. Profile Optimization 2.0

37. Optimizing your profile

38. Write a benefit statement Personalize where you can Ask for and give recommendations Customize fields when you can Update your status

39. Customize fields when you can

43. Ask for and give recommendations

44. How to ask for and receive recommendations

47. Sage’s recommendations are about subject matter expertise. People want to buy from people who know what they are talking about. AJ’s recommendations are about leadership and 451 Marketing as a company.

54. Marketing to your groups

68. SECTION 3. Third Party Tools Applications you can use to share information about yourself and your expertise

77. LinkedIn Best Practices

83. LinkedIn Mobile http://www.youtube.com/watch?v=IvW8lrsN0oo&feature=player_embedded

84. Congratulations You now know how to: Set up a LinkedIn button on your email signature Engage & listen to those on LinkedIn and promote yourself via recommendations & groups Research and include applications into your profile

85. Next Steps Answer the six exit questions on what you learned in this module. Share your opinion of these training modules by filling in and returning the survey. Check the Workflow One Digital Solutions Group for additional tips and answers to the group’s questions.

86. Test What You Have Learned Module 3 1. Once you setup your profile you shouldn’t really change too much as it is already indexed in LinkedIn. True or False 2. The most successful people on LinkedIn remind their contact bases and groups consistently what they have to offer and what it costs to do business with them. True or false 3. If someone wants to know if you are on LinkedIn they will search for you on LinkedIn. There is really no reason to promote your membership. True or False