Michael Altendorf

1. Business Models for the Social Web
Safer Internet Forum 21/10/2010
Michael Altendorf
michaelaltendorf@adtelligence.de
www.adtelligence.de

2. Web: www.adtelligence.de | Email: info@adtelligence.de | Tel: +49 (0) 621 87 204 066 | Julius-Hatry-Str. 1 | 68163 Mannheim
Overview
Business Models for Social Networks
Advertising is the basis of nearly every business in the Social Web
Indirect
Advertising
Virtual- & e-
Commerce
Market
Intelligence
 The major pillar of
every online
community
 Targeting of “real”
audiences is
highly valuable for
advertisers like
Nike, Samsung or
Apple
 E-Commerce shops
want to offer their
products to the right
audiences
 E.g.: combining
profile data such as
taste in music with
online shopping
experiences
 High potential with
new technology
 Problems with
data security and
privacy will
probably emerge
 “Pay with profile
data” as a new
business model
Direct
Subscription Freemium
Virtual
Goods
 Freemium = Basic service for
free, premium services available
for a charge
 Revenue models for communities
with older audiences like
Linkedin or Xing
 Often with high security and
privacy standards
 Dating platforms as early
adopters
 Very interesting
model
 Paying for music
and digital goods
with virtual items
or currency
 Major revenue
model in Asia and
on many gaming
sites

3. Web: www.adtelligence.de | Email: info@adtelligence.de | Tel: +49 (0) 621 87 204 066 | Julius-Hatry-Str. 1 | 68163 Mannheim
Revenue Models of different Social Networks
Freemium
Advertising E-Commerce
Virtual Goods Gaming
Advertising E-Commerce
Virtual Goods Gaming
Advertising Virtual Goods
Advertising E-Commerce Gaming
Subscription
Advertising
Advertising E-Commerce
Virtual Goods Gaming
Advertising
E-Commerce
E-Commerce

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www.facebook.com/adtelligence
Thank You