Copywriting Articles by Brian Clark

1. Copywriting Secrets of the Masters:
Writing Blog Post Titles That Work
Brian Clark
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2. www.ProCopyWritingTactics.com
Writing Blog Post Titles That Work
Your blog post title (or headline) is the first, and perhaps only, impression
you make on a prospective reader. Without a post title that turns a browser
into a reader, the rest of your blog may as well not even exist.
At its essence, a compelling headline must promise some kind of benefit or
reward for the reader, in trade for the valuable time it takes to read more.
Your headline is the first critical step to getting a link to your post.
Why? Because it's got to be read before it can be linked!
According to some of the best copywriters of all time, you should spend half
of the entire time it takes to write a piece of persuasive content on the
headline. So if you have a blog post that is really important to you or your
business, one that you really want people to read, you should downright
obsess over your post title.
Advertising legend David Ogilvy knew the power of headlines, and how the
headline literally determined whether the advertisement would get read. He
rewrote this famous headline for an automobile advertisement 104 times:
"At 60 miles an hour, the only thing you hear in the new Rolls Royce is the
ticking of the dashboard clock ..."
Master copywriter Gene Schwartz often spent an entire week on the first 50
words of a sales piece -- the headline and the opening paragraph. Those 50
words are the most important part of any persuasive writing, and writing
them well takes time.
Even for the masters.
www.ProCopyWritingTactics.com

3. Brian Clark is the founder of the popular and highly respected blog
www.copyblogger.com
Over the years, we’ve been fortunate that people say a lot of nice things
about Copyblogger and Brian:
 Advertising Age ranks Copyblogger as a top marketing blog in its
Power150 list.
 The Guardian named Copyblogger one of the world’s 50 most powerful
blogs.
 Brian Clark was ranked #3 of the 100 Most Influential Online
Marketers of 2009.
 Technorati says Copyblogger is one of the most popular blogs in the
world.
 The editors of Performancing named Brian Clark the most influential
blogger of 2007.
 BusinessWeek says entrepreneurs should follow Copyblogger on
Twitter.
 Dunn and Bradstreet says Brian Clark is one of the most influential
people in small business on Twitter
Brian has been featured in the following books:
 Linchpin by Seth Godin
 Meatball Sundae by Seth Godin
 Trust Agents by Chris Brogan and Julien Smith
 Internet Marketing From the Real Experts (Contributor)
 The New Rules of Marketing and PR by David Meerman Scott
 Free Agent Nation by Daniel Pink
 Problogger by Darren Rowse and Chris Garrett
 e-Riches 2.0 by Scott Fox
 Gravitational Marketing by Jimmy Vee and Travis Miller
 Career Renegade by Jonathan Fields
 The Referral Engine by John Jantsch

www.ProCopyWritingTactics.com

4. Brian will be sharing his expertise with participants at the AWAI Fast Track to
Success Bootcamp and Job Fair which will be taking place on October 26 –
29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven content
marketing strategies before showing you how to use them with your clients
to further increase your value — and your fees! Click here to find out more.
This special report is brought to you free courtesy of
www.ProCopyWritingTactics.com
www.ProCopyWritingTactics.com