Copywriting Articles by Michael Masterson

1. Copywriting Secret of the Masters:
“Romance That Lasts a Lifetime”
by: Michael Masterson
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www.ProCopyWritingTactics.com
www.ProCopyWritingTactics.com

2. “Romance That Lasts a Lifetime”
“Many marketing experts like to compare business to war.
“I don’t like the martial metaphor, because it views the customer as
the enemy – as someone to be tricked or bullied into submission.
As a short-term strategy, this can sometimes seem to make sense.
And the direct-response universe abounds in promotional copy that
badgers, beats, or bullshits the customer into making a purchase.
Smart marketers and copywriters avoid this sort of approach,
because they know that, in the long run, it is destructive and self-
defeating.
“Business should not be like war. It should be like love. And not a
steamy, one-night-stand kind of love, but a mutually beneficial,
steadily improving romance that lasts a lifetime.”
– Michael Masterson
www.ProCopyWritingTactics.com

3. MICHAEL MASTERSON – There is no one more qualified and experienced than copywriter,
entrepreneur, and business-builder Michael Masterson to teach you the art, craft, and
business of copywriting.
Michael started his first business – a fifth-grade publishing venture – at age 11.
After finishing grad school at the University of Michigan in 1975, he spent two years in the
Peace Corps, where he began his writing career.
Several years later he was working as a writer for a small newsletter publishing company in
Washington D.C. Then, in 1982, he learned the art of copywriting and launched the first of
dozens of successful direct-marketing ventures, many of which have become multi-million
dollar companies.
All told, he’s been directly involved in the generation of over ONE BILLION DOLLARS of sales
through the mail and online.
He’s also a highly successful author. He’s published more than a dozen books, including
several which have become Wall Street Journal, Amazon.com or New York Times
bestsellers.
Today, Michael consults mainly for newsletter publishing giant Agora, Inc., and writes
regularly for Early To Rise, one of the most popular self-improvement newsletters on the
Internet, and for The Golden Thread, AWAI’s weekly copywriting newsletter.
But there’s more to Michael Masterson than just his writing and business skills.
Michael also has a knack for taking just about anyone with a burning desire to upgrade his
lifestyle – no matter what his background or education – and transforming him (or her) into
a top-notch copywriter:
 He’s the one responsible for transforming Paul Hollingshead from a 35-year-old
minimum-wage grocery store stock boy into a copywriter earning upward of
$300,000 a year … and Don Mahoney from a woodworker to a $300,000-a-year
copywriter living in Miami Beach …
 He’s mentored other copywriters who have gone on to generate hundreds of millions
of dollars in sales each year through their copy …
 He’s shown people in their 50s and 60s – people preparing for retirement – how to
successfully change careers and become well-paid freelance copywriters …
 He’s taken young people fresh out of college – with no “life experience” at all – and
turned them into top-notch copywriters and newsletter journalists …
 He’s taught housewives, bartenders, and laborers to excel …
 He’s even helped “professionals” – doctors and college professors – leave successful
careers to enjoy the big money and stress-free lifestyle copywriting offers …
Discover how Michael can do the same for you with his AWAI Accelerated
Program For Six Figure Copywriting.
Michael Masterson
www.ProCopyWritingTactics.com