2. Business Branding
Hub of your Business -
Website
Social Media
Products and Services
Marketing Plan
3. Branding is one of the most important
aspects of any business.
An effective brand strategy gives you a major
edge in increasingly competitive markets.
But what exactly does "branding" mean? How
does it affect a small business like yours?
Simply put, your brand is your promise to
your customer.
4. • What is your company's mission?
• What are the benefits and features of
your products or services?
• What do your customers and
prospects already think of your
company?
• What qualities do you want them to
associate with your company?
5. • Get a great logo.
• Write down your brand messaging.
• Integrate your brand.
• Create a "voice" for your company that reflects your brand.
• Develop a tagline.
• Design templates and create brand standards for your
marketing materials.
• Be true to your brand. Be consistent.
6. The key to keeping people coming back to your website and
staying engaged is to have a constant flow of information.
Don’t disappoint them!
The reasons you must have a website:
• It is expected
• It efficient - it multiples your influence and impact
• it converts - visitors to consumers (email list)
To be a really great site it must do 3 things - Educate, Market
and Sell
7. Step 1: Create your Social Networking Objectives
Step 2: Choosing your Social Networks
Step 3: Profile Must Haves
Step 4: Audience Engagement
Step 5: Business Promotion Strategy
Step 6: Time Management
Step 7: Automated Tools
