Insights: Gulfood Manufacturing 2014 Preview

Insights
INVESTMENT INSIGHTS FOR FOOD AND BEVERAGE PROCESSING INDUSTRIES
9-11 November 2014 Dubai World Trade Centre www.gulfoodmanufacturing.com
Conceived to capitalise on unprecedented
market demand for the region’s F&B pro-cessing
industry, Gulfood Manufacturing
will debut as the Middle East, Africa and
South East Asia’s (MEASA) biggest-ever
trade show launch.
With more than 1,000 international
suppliers participating in the specialist B2B
platform, the inaugural show is expected
to gather more than 10,000 regional and
global trade visitors, as well another 1,500
delegates who will share the latest industry
insights, market trends and state-of-the-art
technology and product innovations in a
cache of niche shows, conferences and
technical workshops.
The industry heavyweights are primed
to utilise Gulfood Manufacturing’s unique
proposition as a one-stop-shop to source
the latest ingredients, processing machin-ery,
packaging equipment and logistics,
warehousing and cold chain solutions to
enable faster, cheaper and cost-effective
production of safer and more reliable
products - key enablers in saving costs
and increasing revenues in the increasingly
competitive global food trade industry.
As a vessel conceived to spur growth,
Gulfood Manufacturing will leverage
Dubai’s strategic position as a recog-nised
manufacturing and logistics gateway
between East and West and the primary
re-export hub to emerging countries and
economies across MEASA.
With GCC food imports forecast to
reach US $ 53.1 billion by 2020 according
to a report by the Economist Intelligence
Unit, Gulfood Manufacturing will reverse
the ‘finished foods’ focus of February’s
annual Gulfood showcase and, instead,
highlight the region’s ripe business poten-tial
as a leading international manufactur-ing
and processing hub. MEASA’s larg-est-
ever, industry-specific Hosted Buyer
Programme will be a key asset in turning
promise into product.
Designed to enable large multinational
food producers to explore MEASA expan-sion
avenues and empower regional food
manufacturers to respond to increased
customer demand by replacing and
upgrading production line equipment,
the Gulfood Manufacturing Hosted Buyer
Programme in partnership with Tetra Pak
will ensure companies seeking the manu-facturing
business improvement tools
needed to compete in increasingly com-petitive
global markets make multi-million
dollar investment decisions at the event.
With influential buyers from Saudi
Arabia, Kenya, Egypt, Turkey, South Africa,
Algeria, Tunisia, Morocco, Libya, Iran,
Nigeria and others attending the show, the
Hosted Buyer Programme encapsulates
the entire Gulfood Manufacturing man-date:
to highlight growth avenues, prompt
dialogue and increase inward investment.
Aside from gathering the vast majority
of the world’s major (cont'd on page 2)
SHOW
PREVIEW
EDITION
Opening hours: 9th and 10th November 10am-6pm, 11th November 10am-5pm
Gulfood Manufacturing 2014:
The Industry's Gateway To Growth
Processing
pg 8
Ingredients
pg 10
Packaging
pg 24
Logistics
pg 28
DON'T MISS! Conference Programme
pg 30
Food Factory Of The Future
pg 12
Multivac Expands in the ME
pg 14
5(*,67(521/,1()25)5((72'$$7:::*8/)22'0$18)$785,1*20

(Cont'd from page 1) FB process-ing
players, the event’s ‘unique busi-ness
potential’ has already been
hailed by Dubai’s Food and Beverage
Manufacturing Business Group (FBMG)
- a non-profit industry body for FB
manufacturers based in the Emirate.
With established and industry new-comers
from every corner of the globe
heading to Gulfood Manufacturing to
conduct high level networking and
investment-driven discussions across the
region’s food manufacturing sphere, the
world looks set to follow suit.
Gulfood Manufacturing is open
between 10am-6pm from 9-10
November and 10am-5pm on 11
November 2014 at DWTC. Visitor
attendance is free of charge.
Organised By
Country Partner
Trade Partner
Platinum Sponsor
Major Buyer's Lounge
Sponsor
Food Factory Sponsor
Official Publisher
Exclusive Official Publication
Exclusive Online Media
Partners
FOOD navigator.com
Official Media Partner
Media Partners
Official Travel Partner
Partner
Bakery Innovations Summit
Knowledge Partner
9th-10th November 2014
THE BAKERY INDUSTRY IN THE MIDDLE EAST IS GROWING FAST - almost doubling in Saudi Arabia and Iran where
bakery products now account for more than US $4.3 billion and $6.1 billion respectively of the food and beverage, accord-ing
to Euromonitor International.
Enormous opportunities exist for industrial bakery expansion, not just in established markets such as the UAE, but even in
North African countries such as Morocco, where the marketability of bakery products is driving manufacturing output.
HOW WILL YOU CAPITALIZE UPON THIS ACCELERATING MARKET DEMAND?
WHAT ARE THE FAST GROWTH MARKETS?
HOW WILL CONSUMER DEMAND SHAPE FUTURE PRODUCTION?
AND JUST WHAT INVESTMENT IS REQUIRED TO MAXIMIZE ROI?
THE BAKERY INNOVATION SUMMIT will guide investors and industrial bakeries through this fast changing market.
Organised by market experts and key knowledge partners, Bakery Initiatives, the programme will combine workshop and
keynote sessions with practical case studies covering Bakery Financial Strategy, Business Case, Hardware Innovations
Technology, Trends Marketing.
Register today and select only the learning and expertise you need!
www.gulfoodmanufacturing.com/bakeryinnovationssummit
PATRICK DUSS,
Senior Partner Consultant,
Avenidas Ltd.
OLIVER SERGENT,
CEO,
Mecatherm
FRANS VAN DER SCHOOT,
Partner,
Bakery Initiatives BV
PAUL VET,
General Manager,
Business Innovation
Services
KEYNOTE SPEAKERS INCLUDE:
KATI KATINA,
Professor Food Science,
University of Helsinki
CARL ROHDE,
CEO,
Science Of The Time
OLIVER VAN LIESHOUT,
Agro-processing economist,
Bakery Initiatives BV
JORDI GALLES,
Executive President/
Executive BoardMember,
Fripan/ Europastry
2 Gulfood Manufacturing insights October 2014 Register online at: www.gulfoodmanufacturing.com

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Feature
Enabling Competitive Business
The food and beverage industry across the GCC region
has historically relied heavily on imports. Primarily due
to rising populations, growing demand outstripping
domestic supply and limited food production capabili-ties;
imports account for more than 70 percent of the
region’’s total food requirement. This has consequently
resulted in raising the issues of food security, related
policies and fluctuating prices regionally as well as
locally. In a bid to reduce import dependency, govern-ments,
particularly Dubai - UAE, has played a pivotal
role in developing the food processing and manufactur-ing
sectors.
Offering a conducive environment for the food manufacturing
business, the report further reveals that Dubai not only serves as
a base for multinational corporations, the FB industry has seen
strong foreign direct investment flows with international players
like Fonterra, Mars, etc., establishing in Dubai. Moreover, trade
can occur without any customs as per the GAFTA agreement in
18 Arab countries and three Muslim countries (Syria, Iraq and
Morocco) with reduced documentation.
Playing a
proactive role
across the
Middle East,
Dubai’s FB
manufacturing
sector is making
inroads into
self-sufficiency.
Images: Spponer, Hansel Source: Dubai SME Report from department of economic development
Words by Sabin Muzaffar

Feature
Did you know?
Š The UAE is the second largest food producer in GCC, accounting for 12.1% of the total production.
Š Dubai is currently ranked the third biggest re-exporter in the world.
Š Food imports account for more than 70 percent of the GCC’s total food requirement.
Š Trade from Dubai is easy without any customs as per the GAFTA agreement in 18 Arab countries and three Muslim countries (Syria, Iraq and Morocco) with reduced
documentation.
Key Challenges Facing Dubai’’s FB Manufacturing Industry:
A dearth of arable land, restricted water resources and limited
food production capacities are not the only issues facing this indus-try
across the region. According to an SME Dubai report ‘‘A Small
and Medium Enterprises Development Perspectives of the Food
Manufacturing Industry in Dubai’’: ““The FB industry in Dubai is
characterized by national industries (local investment) and MNCs
(foreign investments). The free zones, key elements of diversifica-tion
and industrialization have helped promote the development
of MNCs as well as export-oriented units. However, Dubai’’s FB
industry remains largely dependent on imports, a trend common
to GCC as a region.””
The report further states: ““Domestic manufacturing plays a key
role in the overall food security policy and the GCC is increasingly
looking at capabilities in FB manufacturing in the long term albeit
challenges from rising costs of imports and intense competition
from imported products in the domestic market mainly due to
easy (low price) availability of produce from India, China, Levant-
Egypt etc.””
Irrespective of the fact that UAE imports more than 90 percent
of its food products, Dubai is currently ranked the third biggest
re-exporter in the world. The emirate is strategically positioned in
the region’’s food chain and has experienced massive growth over
the past two decades. Putting much emphasis on increasing local
production capabilities to counter the consistently growing chal-lenges,
Dubai government has heavily invested on developing the
emirate as a strong logistics centre, boasting state of the art stor-age
facilities and dedicated industrial sectors concentrating solely
on the food and beverage trade.
Assessing opportunities in Dubai, the report also stated: ““With
a multicultural society, consisting of wealthy locals and a dynamic
pool of expatriates, Dubai can serve as a testing ground for inno-vative
food products which are export worthy. The case is similar
to that of Singapore, where lack of domestic agricultural output
coupled with increased low cost supplies from China curtailed
the growth of essential food products (which require economies
of scale and enabling ecological conditions). Singapore has hence
developed specific niche products with regional branding themes
to complement the mass producers.””
Dubai’’s success lies mainly on the meticulously handling critical
issues. Import substitution policies, technology transfer agree-ments
and export subsidies are among the many solutions sug-gested
by SME Dubai. The FB manufacturing sector in Dubai
is guaranteed to flourish in the emirate's vibrant economy and
capitalise on the rising demands of an ever-growing population.

Visit us at the
November 9th-11th 2014
Sheikh Saeed Hall 3, booth S3-C34
WILD – Innovative Solutions for the Food and Beverage Industry:
Ingredient Systems, Flavors and Extracts, Colors and Process Technology

Feature
Ingredients for Success
Dubai’s strong FB infrastructure pivotal in Heidi Chef ’s impressive growth
Heidi Chef Solutions was established over a decade ago
in 2003. Striving to serve the bakery industry across the
UAE, the company boasts a diverse portfolio of the finest
quality bakery ingredients sourced directly from world-class
Austrian, German, and American companies.
Offering a delectable product range of premixes, flour, seeds,
cream, frozen cakes, doughnuts, cupcakes, bread and croissant;
Heidi Chef has expanded operations to also include equipment
supply. The company achieved another milestone in 2010, when
it opened offices in Canada in addition to adding the new division
Heidi Equipment, which offers baking ovens and refrigeration all
across the GCC region.
“The UAE and Dubai in particular have always had a strong FB
manufacturing base. The bakery industry, both craft and industrial,
has played an instrumental role as far as local and overseas export
markets are concerned. It is important to note that investments in
equipment, quality ingredients and production expertise has given
the Dubai bakery industry a strong reputation in both the local and
export FB markets and this trend continues to grow. This has
also helped Heidi Chef Solutions to achieve a sustainable growth
over the last five years,” says Ballinger.
Talking about the company’s beginnings and impressive growth,
General Manager Heidi Chef Solutions, Brian Ballinger reveals:
“Heidi Chef initially began as a bakery ingredients solutions pro-vider.
Currently, our business includes both the FB and equip-ment
supplies. Our ability to service our clients with more than
one category ultimately helps them to streamline their operations.
By using this business model, both the customer and company can
grow together.
With logistics a priority, Heidi Chef's state-of-the-art ware-house
is located strategically in Al Quoz Industrial zone. With
the warehouse's direct access to excellent transport links, items
are delivered on a daily basis in climate-controlled vehicles. The
companysupplies its state of the art equipment to a formidable list
of loyal clients. This is due to the fact that customer service and
support are the backbone of Heidi Chef and the team is ever pre-sent,
offering demonstrations and technical knowhow to clients.
The secret to Heidi Chef ’s success can most certainly be attrib-uted
to its propensity to sustainable processes in all its operations.
“As a company, we are always looking at ways to work in a sustain-able
manner. This is achieved by either trying to save energy by
installing better cooling systems in our warehouse to monitoring
our monthly water usage or how we ship and store our goods.
We are continually trying to minimise our impact as a company on
the environment, while also maximising our potential to grow our
business in an ethical way,” said the general manager.
The UAE and Dubai
in particular have
always had a strong
FB manufacturing
base
Moreover, credit also goes to Dubai’s strong FB infrastructure
that has not only also played a pivotal in Heidi Chef ’s impressive
growth, it has empowered FB manufacturing companies big ad
small by providing a fertile investment platform.
Acknowledging the fact that the FB market is highly competi-tive
in the UAE with new companies mushrooming every day and
stiffer competition on the rise, the GM believes: “You have to be
very serviced-focused to keep your customer base loyal and this is
the biggest challenge we face today. We have make sure we have
stocks, delivered on time to the customer satisfaction and be able
to repeat this continually in a professional way.”
With an aim to providing quality service and products to its loyal
customers, Heidi Chef has indeed come a long way. Navigating suc-cessfully
through the downturn as well as overcoming challenges in
a dynamic FB landscape has propelled the company as a market
leader to be ranked among the best.
Za'abeel Hall, Stand Z-C10

In Focus
Say Cheese!
A wholly owned subsidiary of Kraft Foods Group, Kraft
Food Ingredients focuses primarily on research and
development, culinary, marketing and manufacturing.
With revenues of more than $19 billion and launched as
a public company in October 2012, Kraft Food Group is
one of the largest consumer packaged food and bever-age
company in North America. It is a also force to be
reckoned with in the Middle East
Steeped in history, Kraft is one of the most recognizable brands
all across the world. Established in 1903, the company has a for-midable
portfolio of some of the most iconic products including
Planters, Philadelphia, Kraft Macaroni Cheese to name a few.
Consistently striving to maintain best practices in all its opera-tions,
Kraft ensures quality products by putting in strong food
safety and quality systems for its ingredients and products. In
a statement, the company revealed: “Cheese is the #1 identi-fied
flavour profile in shelf stable snacks launched in the Middle
East market for each of the past three years. Whether you need
innovative, on-trend flavours, cost-effective cheese ingredients,
or cheese and flavour solutions for Halal products, Kraft Food
Ingredients can support you.”
Kraft Food Ingredients meets the needs of snack manufacturers
worldwide and offers stellar resource for market specific solutions
for cheese, dairy and savoury flavours. In addition to this, the
company possesses multiple internal and external manufacturing
locations. While products can be manufactured or produced from
more than one production site, the company enforces strict quality
compliance programs to each and every location. As per company
standards, Kraft ensures that plant “origins and product traceability
are incorporated into production code placed in its products.” In
addition to this, it is ensured that all products are assessed through
stringent quality control measures in order to meet the company’s
best practices as well as government requirements.
Striving to constantly maintain market leadership, every pro-cess
is appraised and evaluated. One of its key processes, Kraft’s
Design Safety Analysis (DSA) enables early design assessment
where quality of the product, packaging concepts as well as pre-mium
or promotion projects are monitored to curtail any potential
hazard. Such procedures are carried out by an exceptional team
of trained professionals who then make necessary recommen-dations
for revision if needed before the actual commercializa-tion
of products.
Synonymous with success, Kraft aims to provide its custom-ers
as well as consumers high quality, savoury ingredients and
food. Creating an even better taste, the company aligns its
goal of wholesomeness by developing and improving products
by reducing calories, reducing sodium and fats, in addition to
encouraging good nutrition.
Kraft Food Ingredients provides:
• Ingredients to meet specific labeling require-ments—
Halal certified, uncolored, no preservatives,
flavors and colors from natural sources
• Versatile cheese flavor profiles— cheese powders
and dairy flavors, that help you deliver against con-sumers'
desire for snack products featuring the flavors
of popular cheese types
• Exceed technology— ingredients that work with
the dairy components in your formula to increase
dairy and cheese flavor
• Cost-optimization— ingredients that can lower
total finished product cost without sacrificing flavor
• Savory flavors— fire-roasted vegetables, sautéed
butter, roasted garlic and more; combine savory and
cheese flavors for added dimension, such as jala-peño
cheddar or smoky barbecue cheddar flavors
Sheikh Saeed Hall 2, Stand S2-A35

Feature
The Food Factory of the Future: Vision by UFT
The Food and Agriculture Organization (FAO) of the
United Nations estimates food production will need to
increase 70% by 2050 in order to feed the world popula-tion.
This will place huge demand on food manufacturing
factories to massively increase capacity. But is that the
full story? What exactly does the future hold for the
food processing industry? Will tomorrow’s food factory
look like something from an episode of Star Trek or
the Jetsons? From the 9th-11th November at Gulfood
Manufacturing, The Food Factory of the Future by UFT,
will showcase the technologies being developed now that
will be turning science fiction into science fact!
UFT believes that the food factory of the future will look and
function in a very different way with innovations in space utiliza-tion,
processing yields, hygiene controls and waste management
all contributing to a faster, more efficient, cleaner and more eco-friendly
factory.
Continuous processing equipment innovations will deliver pro-cessing
efficiencies that a few years ago would have been impossi-ble
to achieve. New, innovative racking systems will ensure the fac-tory
of the future requires far less warehouse space. And, although
it sounds difficult to believe, factories in the future will be able to
achieve 0% waste emissions, minimizing their carbon footprint and
arresting the flow of waste to landfill.
Gerhard Vogt, Managing Director of UFT, says that by adopting
innovative technology also allows for a much shorter factory devel-opment
time. “By applying the latest food factory technology, UFT
can now deliver and commission a new food factory within 6 – 8
months, instead of the standard 18 – 24 months.”
Factories in the future
will be able to achieve
0% waste emissions,
minimizing their carbon
footprint and arresting
the flow of waste to
landfill.
The food factory of the future will therefore not only look and
operate differently, it will also be developed much faster, have a
substantially reduced eco footprint and will process products in an
ultra-hygienic environment.
Visitors to Gulfood Manufacturing (GFM) will be able to step
forward in time and take a look inside The Food Factory of the
Future where UFTs design and process experts have shared their
vision of tomorrow and what manufacturing excellence really could
look like. An experiential, interactive, walk through factory tour
will touch each stage of the manufacturing process and explore the
technologies coming over the horizon.
Image: Shutterstock
Trade Centre Arena, Stand S-C8

In Focus
Setting Standards in Packaging
Food does not have to be just something easy to consume;
it has to look good and most importantly taste great.
Indeed, it is all about packaging that can make or break
the deal as far as purchasing a product is concerned.
With the trend towards convenience products continues
unabated, world renowned manufacturers of packaging
solutions MULTIVAC are setting standards in efficiency,
attractively hygienic design and customer satisfaction
The company was established in Germany in 1961 with the
founder Sepp Haggenmüller and his partners building their first
vacuum chamber machine in a garage. In 2006 and already a market
leader, MULTIVAC set up its Middle Eastern base in Dubai, UAE.
“The idea was to serve our customers in a better way. We started
with only two employees and now have a staff of 25. Our busi-ness
is expanding and we are managing 13 countries across the
Middle Eastern region, including Saudi Arabia which is an important
market for us. We have a showroom facility and a service centre
for customers where they can come and experience our seamless
operations first hand,” revealed MULTIVAC Managing Director
Amir Sotoudeh.
Serving the entire FB market from individual consumers, res-taurants
to large hospitality groups, MULTIVAC provides turnkey
end-to-end solutions for packaging convenience products. “Our
business is thriving and we have experienced immense growth in this
region especially post Expo 2020 win. The mood of the market is
very positive with the catering business witnessing a boom. Focusing
on that, we currently have many projects in pipeline,” commented
the managing director.
With a commitment to empowering customers as well as con-sumers
to grow by creating value added packaging, MULTIVAC
aims to raise awareness about the imperative role of packaging in
the entire supply chain management process. “The Middle Eastern
market is still not fully aware of the importance of packaging. We
are currently in the process of educating our customers and the
local FB manufacturers the benefits of packaging such as enhancing
well-being of the consumer and increasing shelf-life, also enabling
a reduction in price rates. We are constantly in touch with our
Traysealer line for convenience products
MULTIVAC is presenting a complete traysealer line including a
tray denester, inspection and marking equipment at Gulfood
Manufacturing 2014.
The format of the pack is aimed at making it simple to prepare
and consume food. At the same time, it enables food to be pre-sented
attractively, and convey brand values as well as highlighting
product benefits.
MULTIVAC is all set to display the Baseline P 200 Chamber
machine, compact Thermorformer R 126, which will be operational
during the show in addition to a wide spectrum of packaging mate-rials
and consumables.
The company’s goal is to fulfill customer requirements reliably
and efficiently with MULTIVAC packaging solutions. MULTIVAC’s
commitment begins with the first consultation and continues with
comprehensive service support and direct contact.
customers to let them know how packaging can add value to their
products by delivering them in the right way,” said Amir Sotoudeh.
Efficiency is a big part of MULTIVAC’s package which is why steps
have been taken to minimise power consumption, thereby saving
costs, enabling effective operations and most importantly benefitting
the environment. The company is also a member of the ‘Save Food’
initiative organized by the United Nations; fighting against global
food losses. “Raising awareness and educating the market is very
important to us because a lot of food can go wasted by mere bad
handling of products. We have to do our part for the greater good
of humanity,” opined the MD.
With intelligent packaging solutions which not only contribute
positively to customer’s business but also lower food wastage,
MULTIVAC has become a market leader in term of sustainability all
across the globe.
Trade Centre Arena, Stand S-A30

Visit us at Gulfood
Booth S3 - B12
Here at Symrise, we know what people love. That’s why our Flavor Nutrition Division develops creative taste solutions and
functional ingredients for a healthier diet. www.symrise.com

Interview
KMC investing in Dubai
The MENA region is a rapidly growing market according to the Danish supplier
The Danish-based supplier of starch solutions,
KMC, has opened its own sales office in Dubai.
The general manager of the new office is Peter
Haugsted, who has vast experience within the
food ingredients sector having worked for
various Danish ingredient companies both in
Denmanrk and abroad.
Mr. Haugsted, why did you choose to
locate your new sales office in Dubai?
Over the years, KMC has experienced increasing success in mar-keting
our ingredients in the African and Middle Eastern countries.
So in line with our strategy of being close to our customers, it was
therefore decided to establish KMC MEA in Dubai on October
1st 2013.
We chose Dubai as the city is situated in the center of the geo-graphic
area that we are targeting. Dubai offers a well-developed
infrastructure and its international airport makes it easy to travel
across the region and reach the relevant markets.
The responsibility of KMC MEA is Africa, the Middle East,
Turkey, Pakistan and Bangladesh. We keep our network of local
distributors in these countries, and being here in Dubai brings me
closer to our partners as well.
For me personally, I was happy to come back to Dubai where
I lived 13 years ago.
What opportunities do you see?
Especially in the North African countries, some Middle Eastern
countries and in Turkey, KMC sees a rapidly growing market for
our increasing product portfolio of application specific solutions.
Especially within the dairy, mayonnaise/dressing as well as the
confectionery segments, we see a perfect match between market
demand and our solutions.
Dubai offers a
well-developed infrastructure
and its international airport
makes it easy to travel across
the region and reach the
relevant markets.
Demand for food products at affordable prices is growing. This
challenges the food manufacturers with increasing prices – as well
as availability - for vital ingredients in these segments. KMC offers
inexpensive solutions to substitute expensive ingredients, without
changing the quality of the end product.
Can you give some examples?
Yes, the cheese segment for instance. Cheese manufacturers in
parts of the region lack access to fresh milk and milk proteins are
often scarce or expensive. Therefore, KMC has developed a wide
range of solutions – named CheeseMaker – specifically designed
to replace milk proteins in cheeses. These innovative solutions
make it possible for cheese manufacturers to produce cheeses that
are affordable and still meet the requirements of the consumers
with regard to product quality. Our solutions are easy to imple-ment
and will save money both in the formulation and the process-ing
steps. KMC has built a strong knowledge in this area and we
offer solutions for a broad range of cheese types – from pizza top-pings,
hard cheese alternatives to various spreadable cheese types.
Another example could be mayonnaise and dressings where
manufacturers can replace eggs or egg yolk with our EmulsiForm
specialty starches to obtain a cost-effective solution. The price
development and supply situation is much more stable than is
the case for eggs. EmulsiForm specialty starches have excellent
emulsification properties providing a rich and creamy texture to
the dressing. We also offer texturizing agents produced with our
unique spray cooking technology that results in exceptionally high
performing starches.
In both cases, the manufacturer will benefit from an ingredient
that is easy to use, has long shelf life and can be stored at ambient
temperature.
You mentioned “being close to your cus-tomers”
– what does that mean to you?
It means that we work closely together with customers to develop
and test new innovative solutions – either at their facilities or at
our new Application Center in Denmark.
We want to share our knowledge with our customers – in a
two-way relationship. Sharing knowledge helps you optimize your
products and secure your edge in the market and it helps us con-solidate
and improve our in house knowledge to become an even
better partner for you in the future.
What are your plans for the future?
Well, for the first time, KMC will participate at the Gulfood
Manufacturing 2014. I look very much forward to this opportunity
to meet customers from all over the world and especially from
the local markets.
Demand for food products at
affordable prices is growing.
This challenges the food
manufacturers with increasing
prices – as well as availability -
for vital ingredients in these
segments.

Sheikh Saeed Hall 3,
Looking for …
natural flavours
natural colours
fresh ideas
WE BRING IDEAS TO LIFE.
Visit us at
Stand A26
winning products
smart innovations
innovative products
natural food
beverage ingredients
www.doehler.com • www.we-bring-ideas-to-life.com • mailbox@doehler.com • mailbox.ae@doehler.com

Exhibitor News
HIGHLIGHTS
KIZAD’S INDUSTRIAL
IMPACT
The Khalifa Industrial Zone Abu
Dhabi (Kizad) is strategically
located between Abu Dhabi and
Dubai. The food cluster is one of
the largest and most developed
clusters in Kizad. It currently
comprises of nine main investors
focusing on food production,
food packaging as well as food
and beverage (FB) logistics.
Brasil Foods (BRF) and
the National Food Products
Company (NFPC), whose
products include Oasis and
Lacnor, are only two examples
of the many high-profile inves-tors
who have chosen Kizad
as their prime destination for
manufacturing and logistics. At
Gulfood Manufacturing, Kizad
representatives will be inviting
visitors to visit stand CC2-1
in Concourse 1 to network
and discuss the latest trends in
the food industry, especially in
the fields of machinery as well
as logistics, food processing and
packaging.
KOENIG SHOWCASES
ARTISANAL SKILL
Since its foundation in 1966,
Koenig Maschinen has devel-oped
machines to serve all
bakers. The Austrian company's
main goal is to simplify the pro-duction
of baked goods, while
retaining each roll’s artisanal
character. Koenig’s machine
portfolio covers the entire
bakery production chain – from
kneading and mixing, over-dividing
and rounding, forming
and proving, up to baking and
cooling. Koenig offers machines
for artisan bakeries, and has also
positioned itself as a leading
supplier of high performance
lines for the production of rolls
in industrial bakeries. The variety
of rolls and pastries produced
is endless. With a global net-work
in Germany, Hungary, the
Netherlands, USA and Russia,
Koenig regularly achieves an
export rate of almost 90%, with
exports covering all continents.
“I cannot think of a country
where there is not at least a
small Koenig machine,” says
CEO Richard Haeusler.
Visit Koening at Sheikh
Saeed Hall 1, Stand S1-B4.
Flowcrete Brings Fresh Ideas to Gulfood Manufacturing
At Gulfood Manufacturing 2014 Flowcrete
Middle East will be showcasing its innova-tive
flooring solutions designed to help food
manufacturers meet challenging workplace
requirements.
The resin flooring specialist will demon-strate
its range of products at the world’s
biggest food hospitality show, including
the ultra-hygienic credentials of its clean
floor concept Flowfresh.
The antimicrobial polyurethane flooring
solution Flowfresh helps food manufacturing
premises meet HACCP Guidelines by mini-mising
contamination risks with a smooth,
impermeable floor finish that inhibits 99.9%
of germ growth.
The pathogen killing property of Flowfresh
is created by including a Polygiene® addi-tive.
Polygiene®, in an exclusive partnership
with Flowcrete, consists of naturally occur-ring
silver ions which destroy pathogens on
contact.
Vik Vithlani, Flowcrete Middle East Sales
Director, said: “Keeping a food processing
facility clean and efficient is a daily challenge
as the chemicals, traffic and machinery put a
lot of strain on the floor. If the floor is not
up to the task, the building can fail to meet
sanitation standards.
“Our floors are created to withstand abu-sive
working environments and Flowfresh
has consistently proven to be a great asset
to food manufacturers as it drastically mini-mises
the risks from bacteria.”
Contamination is a serious concern for
food producers, with approximately 16%
of foodborne illnesses being attributed to
a contaminated processing environment.
Flowcrete is a global leader in industrial
and commercial flooring systems and its
Middle East division is an expert at supplying
high performance solutions suitable for the
Middle Eastern climate.
Flowcrete will be located at stand
A2-47, Hall 2.
Firex machines are the
answer
The Firex cooking systems are the solution For Small And Medium
Industries to process food with a low-impact on energy consump-tion
and resources.
Despite a perfect dish requires a touch of unexpected, the food
industries and larger-scale productions do not allow any margin
for error and in these cases, a precise technical equipment and a
proper planning become essential, mainly during the processing
phase. Firex created cooking solutions Accurate, simple to use and
essential to strengthen the entire production, keeping an eye on the
times and costs.
The boiling of pasta, rice and vegetables in water is made in con-tinuos
cycles with Multicooker, an automatic machine which is fast
and secure - perfect to improve production and quality.
Cucimax, the Firex high temperature cooker with mixer and pres-sure
lid, is the ideal machine to prepare various foods such as jams,
marmalades, sauces, stewed meat or fish or vegetables. The mixing
system incorporated but extractable allows to cook without sticking
to the bottom and with high homogeneity of each batch, while the
temperature core-probe guarantees an extremely precise heating.
Many Italian and foreign companies have chosen Firex systems,
which are certified and guaranteed for 3 years. Their clients experi-ence
a real evolution of the process and a reduction in production
time. Visit Firex at Hall 2, Stand E2-4.
Premium producer of
oils and fats
With a heritage of over 25 years, Premium Group is considered
a pioneer in the edible oils and fats industry. The group oper-ates
three manufacturing facilities in Malaysia and India - Premium
Vegetable Oils Sdn. Bhd., Premium Fats Sdn. Bhd., and Arani Agro
Oils Industries Private Limited. A wide range of products are sup-plied
to over 200 customers in 50 countries. Premium Group is a
fully owned subsidiary of Goodhope Asia Holdings Ltd. Currently,
Goodhope owns over 150,000 hectares in oil palm plantations in
Indonesia and Malaysia.
The Premium Group provides a wide range of customised fats
catering to the chocolate confectionery, dairy ice cream, and
biscuit bakery industries. Premium manufactures specialty fats,
shortenings, cooking oils, butter blends and margarines using palm
kernel, coconut and palm oils.
Premium’s manufacturing facilities in Malaysia are certified by the
RSPO for the processing of edible oils under the segregation and
mass balance methods, and the plant holds several certifications
including Halal, HACCP, GMP+ and ISO 9001:2008. Some of the
key plantations of Goodhope are also RSPO certified.
As a leading player in the edible oils and fats industry, Premium
Group. hopes to further enhance relationships with existing
customers while meeting potential customers at Sheikh Saeed
Hall 3, Stand S3-C26 at Gulfood Manufacturing 2014. Premium
Group plans to showcase its wide range of products together with
its research and development capabilities.

HIGHLIGHTS
Setting new quality standards
BAADER is a leading global manufacturer and
supplier of high-quality processing equipment
and systems for the food industry. The com-pany's
head office is in Lübeck, Germany.
BAADER has been manufacturing fish pro-cessing
equipment for the past 95 years. More
than 45 years ago, the company decided to
expand its product range and began manufac-turing
processing machinery for poultry, red
meat and fruit.
Developing a new technology called
Baadering for the soft separation of soft
and solid components, the company is con-tinuously
setting new standards in terms of
product quality and output rate. Using this
equipment guarantees consistently improved
product quality and defined reproducible pro-duction
parameters. Thanks to continuous
improvements, BAADER machines incorpo-rate
the latest technology giving customers
that essential competitive edge.
Baadering technology is also used in fruit
and vegetable processing for the peeling and
coring fruits without damaging the cell struc-ture.
BAADER offers complete processing
solutions to the industry – from gutting, head-ing,
filleting, skinning, trimming and final inspec-tion,
to sizing and grading. The BAADER
group focuses on developing solutions for
modern fish processing with a commitment to
quality in all phases of the process.
BAADER’s mission is to assist its custom-ers
worldwide in providing safe food to all
consumers in efficient and responsible ways.
Visit Baader at Trade Centre Arena
Stand S-C85.
Innovating food at
Emsland Group
As Germany's largest producer of potato starch, Emsland Group cre-ates
innovative and future-oriented quality products.
With their latest product innovation Embalance®, Emsland Group
provides a new natural solution for the entire snack foods industry.
The highly purified products are low in sugar, asparagine and glycoal-kaloids.
Emsland Group goes along with the Empure® clean label potato
and pea starches for snacks and other applications, as well as Empure®
clean label potato flakes for mashed potato, breads and snacks. Both
work to make food products more natural while providing the label
advantage of native starch with the performance of a modified starch.
Furthermore, Emsland Group offers a wide range of coating
systems. Besides tempura batters and clear coatings, breadings and
seasoning coatings are also available. They offer nut coating solutions
for- Dry roasted nuts, Honey roasted nuts, Deep-fat fried coated nuts,
Japanese-style peanut crackers.
Our ready-to-use mixes improve the quality of our customers'
products, help reduce their production costs and increase their pro-cess
efficiency.
'Using nature to create' is the guiding principle that characterises
Emsland Group's company philosophy. We offer solutions for food
product trends such as clean label, gluten-free, fibre enriched, sustain-ability,
acrylamide reduction, vegan as well as non-GMO and natural.
All products are made in Germany, and guaranteed Halal certified.
Visit them at Sheikh Saeed Hall 1, Stand S1-E33.
Zeppelin's planning
solutions
Zeppelin Systems GmbH will be presenting innovative ideas associ-ated
with turnkey plants, control engineering and modern engineer-ing
tools for maximum planning security, as well as an extensive
overarching range of system technology and components for the
food industry at Gulfood Manufacturing.
A key point in the planning of complex plants is minimising
interfaces. Due to this customer requirement, Zeppelin provides
experienced teams of experts from both worlds. “The boundaries
between handling bulk materials and liquids are an obstacle that
many providers are still unable to overcome, and this applies in
particular to hygiene.” explains Dr. Matthias Kruse, Head of Sales -
Reimelt Food Technology. As a result, Zeppelin is now combining its
teams from both Food and Liquids Processing. It is vital to be able
to guarantee fast reaction time under changing market requirements
particularly in competitive markets of the food industry. The product
range may vary while the quantities and diversification remain the
same in the rarest of cases. This often causes uncertainties with long-term
planning. Zeppelin has developed a planning tool which allows
customers to look at the future today.
The issue of control technology is also a key factor in plant plan-ning.
Be it efficiency or discharge rates, material availability, quality
control or traceability – the tried and tested control technology of
Zeppelin provides a detailed overview at all times.
Find Zeppelin Systems at Trade Centre Arena, Stand
S-C98.
REVOLUTIONIZING
FOOD TECHNOLOGY
Zilli Bellini has been engaged
in food technology RD since
1962. The company produces
lines to fill and close food prod-ucts
into: glass, plastic, tin plate
or aluminum containers. Thanks
to a new range of fillers suitable
for challenging or difficult prod-ucts,
the company can also han-dle
flexible pouches, cartons and
plastic trays. Their in-on line pis-ton
filler is a volumetric machine
where the product is fed into a
hopper and transferred to the
cylinders by screws driven by
servomotors. This means that
even products that are not suit-able
to be filled with a standard
piston filler can be worked on.
All necessary adjustments can
be easily done on a touch-screen
system. Cleaning and mainte-nance
is also very easy. Find
Zilli and Bellini at Hall 1,
Stand E1-48
DIOSNA KNEADED
Diosna manufactures every
important bakery machine for
dough production needed by
well-equipped craft and industri-al
bakeries. Their bakery equip-ment
includes perfected knead-ing
machines and mixing plants as
well as high-pressure pre-mixers,
multifunctional planetary mixers,
qualitative stirring and beating
machines, elevator tippers and
crumbing machines. Kneading
machines by Diosna achieve
optimal dough outcomes and do
not require a specific amount to
get the ideal result. Their knead-ing
machines are robust and offer
a wide range of spiral mixers,
Wendel kneading machines and
L-shaped arm mixers. Diosna
machines are designed for effi-ciency
and meeting the highest
quality standards. Diosna will
be at Sheikh Saeed Hall 1,
Stand S1-D3.
Register online at: www.gulfoodmanufacturing.com October 2014 Gulfood Manufacturing insights 19

Exhibitor News
HIGHLIGHTS
CAPTURING NEW
MARKETS
Fujairah Plastic’s newly
opened production facility in Al
Ain is equipped with the most
advanced technologies in plastic
manufacturing and printing. The
Al Ain facility serves the local
and export markets with vari-ous
products in the Polyethylene
Flexible packaging and bags line,
including co-extruded FFS films.
The facility also comprises of
a fully equipped RD depart-ment,
features machinery from
renowned Italian and German
production lines, as well as the
latest Flexo-technical machine
for 8-color optimal printing.
Supporting the company’s com-mitment
to producing the best
quality products, Fujairah Plastics
ensures products comply with
local and international standards.
“The new production lines
were set to cover and serve
previously untapped markets. In
the end, it is our goal to sat-isfy
all end-users by employing
the most current technology;
thereby supporting brands and
companies with the best pack-aging
available,” said Fujairah
Plastic Factories Group- Group
Managing Director, Eng. Khalid
Al Kaabi.
Fujairah Plastic is distinguished
as one of the most significant
players in the flexible packag-ing
industry in the GCC, now
serving more than 33 countries
worldwide, through state-of-the-art
facilities in Fujairah, Sharjah,
Ajman, and Al Ain, UAE. Visit
Fujairah Plastic at Za'abeel
Hall Stand Z-B18.
Tailor-made Conveyor Belts
Wire Belt Company, will feature its revolutionary new conveyor belt
Wire Belt Company has a long history of
producing steel mesh belting and conveyor
systems providing customized open mesh,
hygienic, safe and efficient conveyor solutions
that meet your specific needs.
Manufacturing a belting range that also
includes Eye-Flex®, CompactGrid®,
Honeycomb and Spiral Woven Mesh, Wire
Belt has the product to offer improved effi-ciency
in conveyor, cooking, cooling, drainage,
heating and drying applications.
The company offers many styles and speci-fications
of open mesh conveyor belt to
suit any application, along with their latest
innovation Versa-Link™, a durable and open
mesh belt available for light to medium duty
applications. Versa-Link’s unique spacing pat-tern
offers product support to the edge of
the belt, providing unbeatable strength and
longer belt life. Versa-Links unique Forged
Edge Technology creates a flush belt edge that
eliminates catch points and sharp edges.
All of Wire Belt’s conveyors are made of
hygienic stainless steel, have a wide range of
optional features, and special variants that
ensure the versatility to satisfy most require-ments
such as changing product direction,
orientation, and spacing between production
processes. Wire Belt’s Flex-Turn® unit allows
products to be turned using angles from 45
to 180 degrees, and the Spreading conveyor
which can separate products into lanes.
Find Wire Belt Company at Trade
Centre Arena, Stand S-D38.
ADM Produces a Taste of Healthy Indulgence
One of the world’s leading agricultural
processors, ADM is all set to showcase
its diverse ingredient portfolio at Gulfood
Manufacturing in Dubai, which includes its
line of cost-effective functional soya protein
products, high quality lecithin, as well as a vast
range of premium cocoa ingredients.
The ADM stand features the highly popu-lar
range of Texture™ products, a great
source of high-quality protein, fibre and
whole grains. This new line of nutritious
protein crisps is ideal for manufacturers look-ing
to formulate healthy snacks with unique
consumer appeal.
Also on display is ADM’s CLARISOY™
isolated soya protein range, which enables
protein fortification in beverages. As the
world’s first vegetable-based protein offering
clarity and high quality protein nutrition, the
CLARISOY line has been specifically designed
for use in low-pH beverage applications,
including sports and recovery drinks. In addi-tion,
ADM will present its non-genetically
modified (non-GMO) range of lecithins in
the tradeshow.
Visitors to the ADM stand can also learn
about the company’s Arcon® range of func-tional
soya proteins, including Arcon F, Arcon
G and Arcon FS. This growing portfolio of
high quality functional soya protein concen-trates
can deliver a number of nutritional,
economical and functional benefits in a varie-ty
of meat products, including canned meats.
ADM Cocoa will highlight its deZaan™
brand of cocoa and chocolate for industrial
customers, as well as its range of Unicao™
100% origin cocoa masses. deZaan products
deliver consistency and sustainability syn-onymous
with indulgent chocolate flavour for
use in compound coatings, bakery and dairy
applications, ice creams, cereals, dry bev-erages
and mixes. ADM Cocoa will also pre-sent
its deZaan Gourmet line, which includes
Belgian chocolates, a single-origins range and
responsibly sourced cocoa for artisan bakers
and chefs looking to achieve an expert finish.
ADM will be at Sheikh Saeed Hall 2,
Stand S2-C52.
Sweet Success in Dubai
Tate Lyle, a global provider of ingredi-ents
and solutions to the food and beverage
industry, will be showcasing its latest devel-opments
in ingredients, applications and ser-vices
in the Middle East at this year’s Gulfood
Manufacturing.
Visitors to Tate Lyle’s stand S1-D50
will learn more about its new 39% calo-rie
reduced and 40% total sugar reduced
Tropical Juice Drink REBALANCE™, which
has been designed specifically to appeal
to a Middle Eastern Market made with
SPLENDA® Sucralose. This development
not only improves the nutritional profile of
the beverage it can generate additional cost
saving on the sweetening system used.
The stand will also bring the award winning
PROMITOR® Soluble Gluco Fibre to the
region to maintain a “full sugar” mouthfeel in
a 30% calorie reduced and 50% total sugar
reduced Raspberry Lime Tea drink, which
includes no-calorie high intensive sweetener
TASTEVA® Stevia Sweetener.
Additional prototypes demonstrating Tate
Lyle’s innovation within the dairy, con-venience
and beverage categories will also be
available on the stand, for visitors to experi-ence
the range of ingredients and solutions
first hand.
Tate Lyle has invested in its commercial
presence in the Middle East in the last twelve
months, with the opening of a Dubai office.
Find them at Sheikh Saeed Hall 1,
Stand S1-D50.

HIGHLIGHTS
The British Are Coming
Significant UK presence at inaugural Gulfood Manufacturing Show
The UK presence at the Gulfood
Manufacturing 2014 tradeshow has almost
doubled since the announcement of creating
a separate manufacturing event, in addi-tion
to the long established Gulfood exhibi-tion.
The separate show has enabled Dubai
World Trade Centre, exhibition organizers,
to satisfy continued demand with over 2,000
companies on a waiting list to showcase their
products at Gulfood.
Janette Lane, International Executive for
the UK based Processing and Packaging
Machinery Association (PPMA Group) said:
“We have had much interest over the years
in Gulfood and many repeat exhibitors due
to the sheer scale and success of the show.
We are delighted to be able to offer more
of our members the opportunity to exhibit
their products in this expanding market
place.”
Over 49,000 square meters of exhibition
hall space at the Dubai World Trade Centre
equates to over 1,000 exhibiting companies,
making the first Gulfood Manufacturing an
extensive show in its own right. The UK
pavilion at the Gulfood exhibition in 2013
represented total stand space of 563 square
meters and 32 exhibitors, whereas in 2014
the Gulfood Manufacturing UK group stand
has increased to 920 square meters with 37
exhibitors.
The Future of Food
Preparation
DCN are exhibiting their revolutionary Jet Cook System at
Gulfood Manufacturing. Using their 45 years of experience in manu-facturing
food processing plants, DCN developed this new system
incorporating all the best features of cooking technology to cook
and heat food products at incredible speeds. Jet Cook technol-ogy
has reduced the production time of products such as soups
and sauces by more than 50%, whilst also maintaining exceptional
product quality. The system uses approximately half the energy of
standard cooking methods resulting in huge savings.
The benefits of Jet Cook are endless, not only can it produce
exceptionally fast cooking times, it is also quiet in operation. With
Jet Cook there is no direct heat surface contact. This improves
the product taste and also significantly reduces cleaning time.
Emulsification and powder entrainment form part of the Jet Cook
package; less wastage occurs as starches are activated without
any damage. Oils, purees and powders can be drawn in using the
vacuum created by the Jet Cook.
During a recent customer trial in the DCN Development Kitchen,
500kg of Béchamel Sauce reached 95°C in 8 minutes. This reduced
the customer’s existing production times and a far better emulsion
was achieved. The finished product had an improved taste, texture
and appearance. The new technology can be installed into new
Steam Jacketed Kettles / Cook-Chill systems or retro-fitted into
existing equipment. It comes in three different models to suit cus-tomer
requirements, product type and factory set-up.
The Jet Cook System can be used to produce a wide range of
products including soups, sauces, preserves, dips and desserts.
Visit DCN at Trade Centre Arena, Stand S-E56.
Worlée's spice trade
Visitors to Gulfood Manufacturing 2014 will embark upon a
journey of epicurean delights as renowned German manufacturer
Worlee takes them on a flavourful ride. Offerings include almonds
coated with Mediterranean herbs, fermented black garlic used in
Asian cuisine and spice mills filled with bittersweet oriental flavours.
Worlée will present a colourful cross-section of its extensive port-folio
including dried fruits, herbs, teas and spices, fruit and vegetable
blends as well as pellets for pets and livestock.
The company will also present products that have been devel-oped
especially for the oriental market. These will feature new
ingredients such as star anise, coffee beans, cumin and cardamom.
The East Orient Snack featuring dates, figs and coriander perfect
for those seeking a sweet, unique snack between meals will also be
exhibited during the tradeshow. Visitors to stand S1-D41 will have
a first-hand look at their distinctly unique products.
Worlée will be at Sheikh Saeed Hall 1, Stand S1-D41.
FB SOLUTIONS AT
FMT
FMT S.r.l. specialises in the
design and manufacture of free-standing
machines and turnkey
installations for the food and
the beverage industry. Quality,
reliability and flexibility are com-mon
features in all FMT installa-tions
making them suitable for
different applications. The wide
production range includes com-plete
packaging lines for many
products in glass, plastic and
metal containers.
FMT is composed of spe-cialised
divisions namely,
the Engineering Division,
Pasteurisation, and Conveying
and Packaging.
The Engineering Division cus-tomises
solutions according to
customer requirements, with
design work done by a team
of highly qualified and skilled
engineers.
The Pasteurisation Division
specialises in sizing and manu-facturing
tunnels for the ther-mic
treatment of products after
filling. Single and double-deck
pasteurising tunnels, coolers and
warmers for an output ranging
from 2.000 to 100.000 bph are
available. Over 200 machines
supplied worldwide put FMT
among the best suppliers on the
market.
In their Conveying and
Packaging Division FMT offers
high quality handling systems
such as depalletizers, palletizers
and robot isles as well as second-ary
equipment including convey-ors,
elevators-lowerators, dry-ers
and washers. FMT will be
at Hall 1, Stand B1-14.

Interview
Ahmed Al Shamsi, Chairman of Falcon Pack

Packaging Competitive Value
A leading manufacturer and distributor of
disposable packaging products in the Middle
East, Falcon Pack is the flagship company of
the Falcon Group and was established in
1992. Headquartered in Sharjah UAE, the
company boasts a diversified range of over
2500 products, including aluminium foil,
plastic wraps, and bags making it a household name across the
MENA region. Chairman of Falcon Pack, Ahmed Al Shamsi traces
the company’s journey and elaborates how adopting a customer-centric
approach and adopting best practices can lead to success.
Falcon Pack is a household name in the
region. What factors, do you attribute to your
success?
We are proud leaders in the industry as we offer the best prod-ucts
to our customers. Probably the key to success is working
on basics to maintain good processes, following best practices,
adopting a customer centric approach and respecting the law.
The range of products, sustained growth, availability of prod-ucts
and adaptability to changing the environment are the other
attributes that have led to our success.
What has been your most significant challenge
and how have you overcome it?
Business is nothing but a challenge. The products are sensitive
as they are in contact with food. Thus the main concern has
always been to ensure the quality and food safety of the prod-ucts.
The UAE government has already regulated many sensi-tive
products to ensure quality which has helped consumers.
The law for Food Packaging Products still has some way to go.
Until then we are forced to compete with some inferior prod-ucts.
We have already received product certification (Emirates
Quality Mark) for all our manufactured products so we can
rest assured that the products we offer are the best. Slowly,
customers are understanding this and accepting our products
more than before.
You have recently expanded into other Emirates.
How has this impacted your business?
Business expansion is a continuous process. We have expanded
into other Emirates and other GCC Countries. The expansion
has brought us closer to more customers. The feedback of these
customers has further helped us in improving our product, prod-uct
range and services.
What are some opportunities that have arisen
from operating in the UAE?
UAE is great young nation. A right mix of people from different
nationalities, support from the government, open market etc.
has directly and indirectly had a positive impact on the busi-ness.
Unlike in many countries where the bureaucracy hampers
growth, the UAE welcomes you with open arms. The market is
growing and so are we.
Have you taken any steps to make your pro-duction
process or your products more envi-ronmentally
sustainable?
We must all respect and maintain environment not only for us
but also for the future generations. We have implemented the
Environment Management Systems in our facilities to ensure
that we take all necessary steps to maintain environment at our
work place. Offering Oxo-biodegradable products is yet another
support in maintaining the environment. In addition, none of our
products have any kind of toxicity and are food safe. The use of
natural resources like sunlight is an integral part of some aspects
of the production process.
The market is
growing and
so are we
Your portfolio is very diverse. Describe your
decision making process when launching new
products.
You are asking our trade secret. Yet, I can say that for most of
our customers, we are a one-stop solution. We manufacture
and arrange goods from our business partners from all over
the globe. Most of our products are made according to generic
specifications but we are able to offer products according to spe-cific
specifications at no extra cost or time. Our customers don’t
need to go anywhere else as we are able to meet their needs.
How do you see Falcon Pack evolving? Are
there any new sectors you plan on moving into?
Falcon Pack is on a consistent growth path. The journey is long
and endless. We have already reached the top and need to
maintain that. Instead of diversifying into other sectors we would
prefer to stay in the one we are in and improve on our processes,
quality and cost.
What are you aiming to achieve with your par-ticipation
at Gulfood Manufacturing 2014?
For us Gulfood Manufacturing is a platform to showcase our
products. The growth of Dubai or UAE and our role is the
undisclosed fact. Each show give us the opportunity to display
our strengths and get direct feedback from our customers. This
keeps us motivated and makes us strive to please our customers.
Trade Centre Arena, Stand S-B66

Feature
To Serve Protect
Tetra Pak will showcase its award-winning products at Gulfood Manufacturing
In 1943, one of the most respected packaging brands
was born in Sweden initially with the sole purpose of
creating a milk carton which used minimal materials
and maximized hygiene. Tetra Pak, now a multinational
food packaging and processing company offering a wide
array of filling machines, packaging as well as processing
solutions. The company was founded by Ruben Rausing
and became a successful multinational thanks to Erik
Wallenberg’’s ground-breaking innovation –– the tetrahe-dron-
shaped plastic coated paper carton.
The company’’s multi-tiered motto of ‘‘protecting what’’s good,’’
meaning food, people and the future enable Tetra Pack to con-tinuously
grow and innovate. The company’’s business opera-tions
include Packaging –– aseptic, chilled, food, straws, materials,
Equipment Services –– aseptic solutions, processing lines and
equipment, distribution equipment, and food products such as
milk, cream, juices and ice cream.
By maintaining its high standards, the company has also been
successful in adding value to its stakeholders’’ businesses. Tetra
Pak is now the go-to packaging solution for several global food
manufacturers. Choosing Tetra Pak’’s processing and packaging
equipment for its UHT lines to produce a range of products such
as UHT white milk, leading dairy manufacturer, Fonterra has dou-bled
its UHT production capacity.
Tetra Pak’’s crowning glory is
its aseptic packaging technology
which has been hailed by the
Institute of Food Technologists
as the most important food
packaging innovation of the
20th century.
Currently the largest food packaging company in the world with
operations in more than 170 countries, Tetra Pak’’s crowning glory
is its aseptic packaging technology which has been hailed by the
Institute of Food Technologists as the most important food pack-aging
innovation of the 20th century. The technology ensures that
the food is fresh, flavourful and most importantly safe for at least
six months without the use of preservatives or refrigeration. The
aseptic process ensures that both the food and the packaging mate-rial
remain bacteria free while the food is being packaged.
While it remains committed to food safety, Tetra Pak also focus-es
on sustainable practices. Doing its part to serve the community,
Tetra Pak launched a global information campaign- ‘‘The Pack that
Grows Back’’ to highlight the role of renewable materials in helping
protect the environment.
The company has received recognition and acclaim for its pio-neering
endeavours in creating a sustainable future. It was awarded
the DuPont Continuing Innovation award in recognition of its
‘‘consistent leadership in advancing the design, functionality and
efficiency of packaging during the past 25 years’’. In addition to this,
it was also honoured with a world star award for its Tetra Brik®
Aseptic 1000 Edge with Light- CapTM 30.
Za'abeel Hall, Stand Z-B34

VARIETEE LINETM*
from 700 kg/to 3.000 kg per hour
EXCLUSIVITY
9 to 11 November 2014 Booth D 2-4
One SINGLE automatic line for:
s3OFTAND#RUSTY
s4INBREADORBAGUETTE
s0ETITPAINSOFTORCRUSTYFROMGTOG
MECATHERM S.A. - F 67133 BAREMBACH (near Strasbourg)
Phone: +33 (0)3 88 47 43 43 - Fax: +33 (0)3 88 47 43 03
info@mecatherm.fr - www.mecatherm.fr
Live demo
Hall 2 - Booth D 2-4!
Manufacturer of ovens, machines and automatic production
lines for industrial bakeries

In Focus
Innovating Nature
Döehler Group expands production in MENA region
Döehler Group, based in Darmstadt Germany, is a
global producer, marketer and provider of technology-based
natural ingredients as well as ingredient systems.
With more than 35,000 employees dedicated to providing
consumers with fully integrated food and beverage solu-tions,
the company boasts a diverse portfolio of products
and have continued the expansion of their production
facilities in the Middle East.
The group has presence in over 130 countries with 23 production
sites, 48 sales offices and application centres. Döehler strives for
constant improvements by showcasing the perfect product experi-ence.
This is achieved by combining all ingredients and ensuring that
they are well balanced. The product concepts range from refreshing
carbonated soft, energy, still, malt drinks as well as juices and nectars
to dairy beverages, bakery goods and confectionary.
Döehler’s prime focus is on natural products: juices and purees
from carefully selected fruits and vegetables. Different markets
and applications along with changing trends and laws present the
company with specific challenges. Diversity in Döehler products is
the outcome of a robust global sourcing network as well as inter-nal
fruit and vegetable processing capacities. In addition to this, a
thorough understanding of the market and long-term experience in
the application of beverages and dairy products is what makes the
company unique.
Promoting a holistic approach to innovation, the company is
known for its outstanding taste and product appearance. One
of Döehler’s key ingredient inventions is Crystal Clear Colours
2.0, which is based on natural colouring principles such as paprika
extract, beta-carotene and lutein. Such formulations are essentially
used in the development of carotenoid-based colours for clear bev-erages.
Döehler Group is a top international brand not only because
of adopting best industry practises and possessing certifications
including FSSC 22000, ISO 22000, OHSAS 18001, Sedex and Halal;
it also utilizes state of the art technology which ensures the highest
quality of products to be delivered to its consumers. Moreover, the
company has been successfully producing goods from Egypt since
2012 and have recently invested in a 50,000 sq m facility which will
be operational by the third quarter of 2015, enabling Döehler to
house one of the largest research and development centres across
the region.

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Feature
Empowering Entrepreneurial Spirit
The role of small and medium enterprise (SME) in Dubai
cannot be emphasized enough. Considered backbone of
the Emirate’’s economy, SMEs account for a big chunk
of the overall workforce with a significant share of total
investments belonging to the FB manufacturing sector.
According to SME Dubai, an agency under the Department of
Economic Development (DED), the FB manufacturing sector has
two major divisions: Emirati or national industries with local invest-ment
and multinationals (MNCs) possessing foreign investment.
Although domestic production and manufacturing are important
to the economic engine of the country, the UAE is heavily depend-ent
on food imports. In order to curtail growing concerns about
food security and the consequent rising food prices, the need of
the hour is to develop as well as enhance food manufacturing
capabilities.
Key drivers and barriers to sustainable growth
To compete effectively with low cost markets such as China, India,
Pakistan, KSA, Dubai is focused on supporting strategies that play
to its strengths: efficiencies relating to supply chain management,
quality, environment and safety assurances, sustainable packaging,
waste reduction and management, and most importantly shifting
consumer trends in terms of ethically produced goods.
Boasting strong logistics and great infrastructure, the govern-ment
has played an immense part in supporting and promoting
the sector in a bid to encourage growth. In a report published by
Dubai's
government
plays an
important role in
the growth and
development
of the FB
manufacturing
sector.
Image: Shutterstock
SME Dubai, titled: “A Small and Medium Enterprises Development
Perspectives of the Food Manufacturing Industry in Dubai,” it
was revealed: “In order to develop FB manufacturing in Dubai,
government intervention in the form of low cost land and utili-ties
and increased incentives for research and development would
be important. The long term industry growth and sustainability
will depend on niche, value added products capable of earning
The FB landscape in
Dubai is a hotbed of
competition with a
multitude of imported
products and brands.
premium price. Moreover, firms are expected to benefit from
increased export assistance and marketing support for locally made
products.”
In addition to this, the report suggested key areas and categories
for SMEs to establish manufacturing facilities for diversification and

product enhancements. These include: seafood processing, fruit
and vegetables processing, grain mill products processing, sweets,
chocolates and confectionary products. These categories not only
add value to re-exports but can also offer a great substitution for
imports.
Leveraging Dubai’s strengths
SMEs can benefit immensely establishing in and around the emirate
by leveraging Dubai’s tremendous strength pertaining to business
operations and manufacturing. With the country’s diverse popula-tion
on the rise, the community consisting of wealthy locals and a
dynamic pool of expatriates, there is not only an increased demand
for food products, Dubai can also serve as a testing ground for
innovation and improvisation in food manufacturing, hence creating
niche products. The report revealed: “Dubai serves as an excellent
market for innovative FB products on account of its multicul-tural
and dynamic population structure. Further, Dubai has a highly
mature and sophisticated retail industry that could provide support
for testing and introduction of niche high-end products (organic,
fortified and health foods).”
Presenting a wider access to the MENA region through trade
agreements, the emirate presents a conducive financial and busi-ness
environment for multinational corporations. In addition
to this, Dubai offers companies developed capabilities as far as
storage and transportation is concerned. The report further said:
“Dubai has capabilities to break bulk. Such bulk shipments are
Key Product Categories for new SMEs in Dubai
Categories
Value-add to
Re-exports
Import
Substitution Health Convenience Delight
Seafood Processing 9 9 9
Fruit and Vegetable Processing 9 9 9 9
Grain Mill Products Processing 9 9 9 9 9
Sweets, Chocolate and
Confectionary Products
9 9 9
Spices Processing 9 9 9
Focus on converting Re-exports to
value-added Exports
growing 17 percent on a year on year basis. Emirates airlines has
advanced warehouses (cold storages) which can help store and
release perishable goods in a short time frame.”
With more than 70 percent of the population being expatri-ates,
favourable demographics in the country, demand for health,
lifestyle and luxury based FB products among other key elements
being the driving force of industry, the report recognized that
the FB landscape in Dubai supports a multitude of imported
products and brands. Food sold in retail outlets are estimated to
consist of 75 to 80 percent imported consumer ready products
and 20 to 25 percent locally processed food. As a consequence
there is room to increase market share of locally manufactured
and processed food products in addition to improving re-export
value before it reaches the consumer.
With all elements of the needed infrastructure in place and
government bodies playing a proactive role in supporting SMEs in
terms of policies and regulations, the UAE is most definitely on the
right path to becoming a credible FB producer across the region.
Did you know?
Š Dubai is currently ranked the third biggest re-exporter in the
world.
Š Food imports account for more than 70 percent of the region’s
total food requirement.
Š Trade from Dubai is easy without any customs as per the GAFTA
agreement in 18 Arab countries and three Muslim countries
(Syria, Iraq and Morocco) with reduced documentation.
Š Food imports account for more than 70 percent of the region’s
total food requirement.
Š Trade from Dubai is easy without any customs as per the GAFTA
agreement in 18 Arab countries and three Muslim countries
(Syria, Iraq and Morocco) with reduced documentation.
Exports
Focus on Premiumisation
and Innovation

Conference Programme
Food and Beverage Industrial Investment Summit
co-located with Gulfood Manufacturing Exhibition Dubai World Trade Centre,
9th-11th November 2014
POWERING THE FUTURE OF FOOD
BEVERAGE PROCESSING INDUSTRY
IN THE MIDDLE EAST 3 ACTION PACKED DAYS
The Food Beverage Industrial Investment Summit
(FBIIS) is geared to the overseas investor and MNCs
currently exploring economic, market and manufacturing
opportunities in the region. Attendees will benefit
from connecting with a powerful, expert and influential
speaker and delegate network drawn from industry,
government, trade and investment intermediaries.
5 TO ATTEND! THEMES
ECONOMIC ADVANTAGES. Review and analysis of the
current and projected market size of the food and beverage
processing industry.
INFRASTRUCTURE BENEFITS. The supporting
framework offered by regional entities including the free
zones, regulatory bodies, inward investment leaders and
logistics business.
INVESTMENT CONSIDERATIONS. An assessment of
risk and potential investment returns with speaker
contributions from the banking sector, venture capital
firms and private equity markets. Successful food and beverage
manufacturers in the region will also pinpoint success metrics and
common pitfalls impacting RoI.
REGIONAL OPPORTUNITIES. Discusses the connectivity benefits of
locating in Dubai and the wider region as seen by trade, economy and
agriculture sector observers across the Middle East and Africa.
TECHNOLOGY TRANSFER. Innovation, best practice and technology
demystified for investors and captains of industry. The programme will
cover technical and sector specific considerations through a series of
invitation only, case study based workshops. Key sectors in focus include
Bakery, Meat, Dairy, Beverage, Grains, Fats Oils.
Free to attend for industry professionals, the
Summit will focus on five specific trend themes
delivered over three days. Choose only the sessions
you need to hear from the innovative programme
of hour by hour keynotes and case studies.
6 POWERFUL REASONS
Measure the financial, legal, technical and
investment benefits of locating your
manufacturing business in the Middle East.
See how regional Governments are tackling food
security challenges and the huge opportunities
being created for FB manufacturers.
Learn how to ramp up manufacturing output and
improve production capacity using the state of
the art processing and packaging technology.
Understand how new entrants survive in the
FB industry and compete on a level playing
field with the established industry giants
Master free zone regulations and commissioning
procedures for rapid expansion and start up.
Network with more than 300 key global FB
industry leaders, connect with the captains of
industry who are really making a difference in
the region, and forge new business partnerships
that will accelerate your growth strategy.
Hear from some of the most successful businesses in the region including: Nestle Nigeria, Clover, Tetra Pak, Sadafco,
The Switz Group, Falah Capital, King Abdullah Economic City, Ministry of Agriculture Saudi Arabia, Bain Co, Mondelez International and Al Rabie.
To register, please visit: www.gulfoodmanufacturing.com/foodandbeveragesummit.
THE WORLD CLASS SPEAKER LINE-UP INCLUDES:
DR. SAAD A. KHALIL ESA,
Director - Office of King Abdullah
Initiative for the Agricultural
Investment Abroad, Ministry
of Agriculture Kingdom of Saudi Arabia
JOHANN VORSTER,
CEO, Clover
DHARNESH GORDHON,
Managing Director CEO,
Nestle Nigeria
RAYAN QUTUB,
COO and Head of
Industrial Valley, King
Abdullah Economic City
FADI MALAS,
Board Member,
Just Falafel
JALEL AOSSEY,
Director of
Development, Midamar
Corporation
CYRIL FABRE,
Partner, Bain Co
AMAR ZAHID,
Vice President GMEA,
Tetra Pak
DENNIS JONSSON,
Global CEO, Tetra Pak
TAIZOON
KHORAKIWALA,
Founder CEO,
The Switz Group
VISHAL TIKKU,
Vice President and Area
Director Middle East,
Mondelez International
RUSHDI SADDIQUI,
Founder and CEO,
Zilzar Technology

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Insights: Gulfood Manufacturing 2014 Preview

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