1. ALL THE ANSWERS FOR ALL
YOUR ASIC QUESTIONS
1
A Company Presentation 2013

2. The Questions
2
Customised
performance?
Turnkey
solution?
Proven
process?
Experienced
team?
In
house
test?
IP? How much
does it cost
and how long
does it take?
Can you
manage
our project?
Who do
you supply?
What
foundries
do you
use?
What QA
accreditation
do you
have?
Why
SWINDON?
One last
question…

3. The benefit of a custom
designed ASIC from
SWINDON
is that it will improve your
product performance and
increase your profitability.
Customised Performance?
1
We wish to integrate
our future products…
Can You?
Improve our product
performance?
Give us a real competitive
advantage?
Improve our profitability?
DEFINITELY…

4. Customised Performance?
1

5. Customised Performance?
1
Partnership
between
SWINDON
and YOU Always trade
offs in design;
Performance
v size v cost
Choose the
most
appropriate
methodology
to ensure your
market
advantage
Unit pricing can
be cumulative or
annual quantity,
whatever method
you require to
give you the
advantage over
your competitor
Guaranteed
unit prices
for X number
of years

6. SWINDON
has developed in house
the full capability to ensure
your project is successful
and on time…
from design through to
production delivery
Full Turnkey Solution?
1
We would prefer one
supplier to work with
on the complete
solution… Can You?
Design from our
specification?
Test the ASIC in house?
Supply the ASIC to
anywhere in the world?
DEFINITELY…

7. Proven Process ?
Order fulfilment + logistics
100% ATE Test
100% Wafer test
Order production silicon
Pre-production Devices
Engineering sample + evaluation
Tape out
LVS + verification
Layout
Design
ASIC specification produced
Agree system specification
SWINDON
Develop production
Test software +
Hardware
Device Qualification
Programme
SWINDON | SUB-CONTRACTOR
Yield Analysis +
Improvement
Initiatives
Foundry PDK
Masks, Wafers +
Engineering Sample
Packaging
Masks + Wafers
Packaging
Tape + Reel
Customer Input
Design Review
Customer Device
Evaluation
Customer Production
Design Review
Customer Device
Evaluation
SUB-CONTRACTCUSTOMER

8. Full Turnkey Solution ?
Your requirement specification is the bedrock upon which we design the ASIC
The ASIC specification is developed and supplied to you as a deliverable
Regular design reviews are conducted with you to ensure accuracy and timings
Layout commences during the design phase to save project time
LVS is conducted to ensure accuracy of the layout
A final design review is conducted with you prior to tapeout
Samples are produced and both parties evaluate the device
Once you are satisfied with performance, pre production parts are produced
Production silicon is procured based upon your production forecast
You state where and when you want the devices shipped
100% ATE ensures market leading quality for your device
To ensure high yield, 100% wafer probe is conducted
Order fulfilment + logistics
100% ATE Test
100% Wafer test
Order production silicon
Pre-production Devices
Engineering sample + evaluation
Tape out
LVS + verification
Layout
Design
ASIC specification produced
Agree system specification
SWINDON

9. To meet all your technical and
commercial requirements we
have a team of experts to
ensure your product is a
market leader.
Experienced Team?
1
Is your design team
capable of designing
our ASIC… Can You?
Implement all our
requirements?
Meet our timescales?
Meet the required
performance and device
cost?
DEFINITELY…
IC Design Engineers 28
PhDs 6
Layout Engineers 7
Test / Analysis Engineers 11

10. 100% wafer probe and ATE test
is conducted in house. Capacity
headroom ensures on time
delivery every time and the
yield analysis initiatives provide
you with industry leading ppm
rates. You can be assured that
our team will deliver you the
quality product you require and
ensure that field failures will be
a thing of the past.
Do You Have Your Own Test Facility ?
1
Can you test the
device in house…
Can You?
Meet our volume
requirements?
Ensure on time delivery?
Ensure the quality of our
product?
DEFINITELY…

11. Flexibility in developed IP
ownership will ensure your
future position.
We will provide you with
obsolescence assurances and
deliver the ASIC to you for your
full product life time
How Can You Protect Our IP?
1
How can we protect
our IP and market
position… Can You?
Provide IP ownership?
Provide exclusivity?
Provide obsolescence
assurances?
DEFINITELY…

12. We will assist you, if required, in
the development of your
specification and provide you
with a Technical Report and a
Quotation. You can budget your
project knowing that the costs
and timings are already fully
agreed and set.
How Much and How Long?
How much and how
long…. Can You?
Provide assistance with
our spec?
Provide an accurate
project plan?
Provide guaranteed
pricing?
DEFINITELY…
€$
£

13. We are part of Schrader
International, a $500m
company. Employ 88 people
and have in house finance and
legal cover to meet all your
corporate requirements.
Can Your Company Manage Our Project?
Is your company
capable… Can You?
Provide Project
Management?
Provide 24 hour test
coverage?
Provide finance and legal
functions?
DEFINITELY…
A Project and Account Manager
will be allocated to you for
instant access through all
stages of the partnership.

14. Some of our customers +
market sectors
Who Do You Currently Supply?
Do you have strong
existing business…
Can You?
Prove experience in our
market?
Show existing profitable
business?
Demonstrate high and low
volume capability?
DEFINITELY…
Automotive Industrial Medical
Consumer Defence

15. We have long established
relationships with our foundry
and packaging suppliers which
ensures that you receive the
highest quality and are never
subject to allocation.
What Foundries Do You Use?
Is your supply chain
established …
Can You?
Demonstrate longevity in
the relationship?
Are you an important
customer?
Influence decisions?
DEFINITELY…

16. BUSINESS MANAGEMENT SYSTEM
What Level of QA Do You Have?
Can your QA
department…?
Provide TS 16949 levels of
support?
Regularly audit your
suppliers?
Support me as a customer?
DEFINITELY…
o TS16949:2002
o BS EN ISO 9001:2000
o ISO 14001 and OHSAS 18001
SUPPLIER CONTROL
o Supplier Development
o Supplier Scheduled Visits
o Supplier Vendor Rating
CUSTOMER SATISFACTION
o Customer Returns
o Customer Concerns
o Customer Perception

17. There are many
choices, why should
we choose SWINDON ?
Why SWINDON ?
1
How the
SWINDON
solution
stacks up

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HAVE YOU ANY OTHER
QUESTIONS THAT NEED
ANSWERING?

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