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Houston’s Mentor-driven Seed Accelerator
“Empowering entrepreneurs solving the
world’s energy problems using software”
             SPRING 2012
Seed Accelerator Overview
•   Provide Entrepreneurs with
    Capital, Mentorship &
    Connections, in Return for Equity
•   Structured 12 week curriculum
    culminating in “Pitch Day” to
    Angels, VCs and Industry Execs
•   Similar programs have achieved
    strong returns in other IT verticals
Why SURGE?
Growth/Success of US Seed Accelerators




There is NO accelerator focused on ENERGY IT vertical
Case Studies: IT Successes
     Another Y-Combinator Win: WuFoo Exits for $35M,
                                                       $35M
     After Raising Only $118,000

     Salesforce.com has just announced that it is
                                                       $212M
     acquiring Heroku for $212M in cash

     AOL acquired SocialThing with $550k in fund
                                                       $10M
     raising post TechStars
     Limbo merges with Brightkite and announces $9M
                                                       $9M
     funding round
     Localytics Raises $2.5M for Mobile Analytics
                                                       $3M
     Platform

     Dallas’ TechWildcatters ImageVisionLabs raises
                                                       $2M
     $2M from Walden Venture Capital
SURGE
• Houston’s For-Profit, Mentor-Driven Seed Accelerator
• 12-week Bootcamp launching in Spring 2012
• 1st & Only Accelerator Focused on ENERGY Software
• SURGE Accelerator Overview
     80+ Mentors: Leading VC’s, Energy Execs, Entrepreneurs
     Raised over $1M in funding
     Launched Website and Attracted PR
     Paying Sponsors including Energy Focused Service Providers
     Joined TechStars Network for global Accelerators best practices
Core Purpose

To be the pre-eminent mentor driven
 seed accelerator focused solely on
enabling entrepreneurs to solve the
   world’s energy problems using
              software.
Efficient Energy Software Technologies




      SMART GRID             TRADING & RISK MGMT            DIGITAL OILFIELD
                                   (ETRM)
  IT applications used to
 increase grid efficiency,     Capital Markets + IT =    Data + IT used to inform
   measure demand, and        Increased visibility and       exploration and
       reduce waste             flexible response to             maximize
                             supply or demand shocks      production, safety, and
Includes Smart Grid, Smart                                       efficiency
    Meter, and EV Grid                                       at the wellhead
Portfolio Strategy
FOCUS:
Entrepreneurs developing innovative applications at the
intersection of Energy + IT

GOAL:
Take startups from theory & prototype to pilot, next round
of funding and commercialization

INVESTMENT:
  • 10 teams
  • $30k per team
  • 6% common equity
World Class Ecosystem
CAPITAL



CUSTOMERS



COMMUNITY



SERVICE PROVIDERS



ACCOLADES
Leadership: Steering Committee
    Kirk Coburn – Co-founder & Managing Director
    Serial Entrepreneur and Large Corp Exp: PGA TOUR Network, Chief Outsiders,


    Blair Garrou – Board Member
    Co-founder DFJ Mercury. Incubator Expert. Entrepreneur. Rice Faculty.


    Brian Landrum – Board Member
    Former COO Reliant Energy. Compaq GM. McKinsey & Co.


    Andrew Clark – Board Member
    Former Chairman of HAN. HTC EIR. DFJ Mercury Venture Advisor. Compaq Exec.



    Brett Perlman – Smart Grid Lead
    Former Public Utilities Commissioner. McKinsey & Co. Smart Grid Expert.
Why HOUSTON
 The Energy Capital of the World
 Home to more than 5,000 Energy Companies
 #1 IT Services Economy
 Fully Deregulated Utility Market (Gen to Cust)
 Largest Population of Deployed Smart Meters
 Largest Purchaser of Green Power in Nation
 #1 Wind Generation
Keys to Program: Mentors
SURGE: Custom
Curriculum
Week 1   Week 2   Week 3       Week 4       Week 5     Week 6 Week 7   Week 8   Week 9   Week 12
                                                                                         SURGE
                       Connect Lead Mentors to Teams                                      DAY

              Product Development and Market Validation
           Business Plan and Financial Model Development
Connections to Capital, Customers, Entrepreneurs, Expertise, Talent

     STAGE 1:                       STAGE 2:                       STAGE 3:
    Connections                 Product Readiness                 Pilot Landing

                                                                                Term
           Customer            Customer              Customer     Company
                                                                                Sheet
           Discovery           Validation            Creation     Building
                                                                                Prep
                       Pivot

     Mentor Workshops (Marketing, Sales, Ops, IT, Legal, etc.)
Program Next Steps
       IDEA            PILOT     INCUBATION &
                                   FUNDING
Global Entrepreneurs                  Incubators




 Texas Universities                    Pilots




      Industry                         Funding




                               40+ VC’s from SURGE DAY
Timeline
   Date                                   Activity

  11/1/11   Open Applications

  1/20/12   Investment Committee narrows down finalists

  2/01/12   SURGE invites top 25 applicants to pitch

  2/10/12   SURGE selects top 10 teams and invites to HOUSTON

  3/01/12   SURGE Class 1 Begins

  5/23/12   SURGE Class 1 Last Class

  5/24/12   SURGE DAY (Pitch Day to 300-400 Angels, VC’s, Corp.)
Next Steps to SURGE
STEP 1: Become a Mentor
STEP 2: Identify Other World-Class Mentors
STEP 3: Identify Key Problems to Solve
STEP 4: Participate in SURGE Day
STEP 5: Agree to Pilot/Connect
STEP 6: Invest
Mentoring at SURGE
•   Giving Back and Building an EcoSystem
•   Lead Mentoring vs. Ad Hoc Input
•   Exclusive and World-Class
•   Timing Commitment: 2-3 hours per week
•   Focus: business model, go to market strategy,
    branding, pricing, the investor pitch,
    connecting to customers
•   Long-term: Board, Invest, Connect, Give-Back
SURGE Day
• What: Class 1 Presents Plan and Demo
• When: May 24, 2012
• Who: 300 – 400 venture capitalists, angel
    investors, energy companies and corporate
    development teams, media, entrepreneurs
•   Where: House of Blues
•   Goal: 50%+ to land follow-on funding (>$500k)
    and land critical pilots in next 6 mos.
BACKUP
Target Entrepreneurs
 LOCATION: Willing to locate in Houston for 3 month bootcamp
 FOUNDERS: Coachable Intelligence, Integrity and Energy
   ★   Strong value proposition
   ★   Strong competitive advantage
   ★   Target a large market
 CAPITAL: Will bootstrap with seed funding
 COMPANY FOCUS:
   ★   Information Technology that Improves Energy Efficiency
   ★   Existing Prototype/Product
   ★   Capital Efficient
   ★   Leverage Texas Ecosystem
Attracting Entrepreneurs


• Global: Partnerships Leading Industry Networks
    including Energy, CleanTech, and Entrepreneur
•   Regional: Alliance with TechStars Network, Start-up
    America, Kaufmann Foundation
•   Local: ~30 Efficient Energy Companies in HTC, Rice,
    UH Systems, & Local Startup Groups
•   Local: Connect with existing Energy ecoSystem to
    promote Entrepreneurship
Smart Grid: $138B market
  Key Application Areas:        Customers:
  Distribution Automation
       Data Analytics              Utilities
    Demand Response         Residential Consumers
      Cyber Security        Commercial Buildings
   Carbon Management                Cities
 Home Energy Management
      Electric Vehicle
Energy Trading &
Risk Management: $500M market
    Key Application Areas:
    Market data acquisition                    Customers:
   Real-time position tracking              Energy Companies
 Predictive analytics & reporting                  Utilities
         Carbon trading                     Commodity Traders
      Weather Integration           Companies that hedge energy use
 Demand-Response integration          (i.e. airlines, freight logistics)
Digital Oilfield: : $150B+ market
  Key Application Areas:
 Real time data acquisition          Customers:
  Reservoir management
       Well modeling                 E&P companies
        4D Seismic            Oil field service companies
 Wireless remote operations       Technology vendors

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SURGE Accelerator Overview

  • 1. Houston’s Mentor-driven Seed Accelerator “Empowering entrepreneurs solving the world’s energy problems using software” SPRING 2012
  • 2. Seed Accelerator Overview • Provide Entrepreneurs with Capital, Mentorship & Connections, in Return for Equity • Structured 12 week curriculum culminating in “Pitch Day” to Angels, VCs and Industry Execs • Similar programs have achieved strong returns in other IT verticals
  • 3. Why SURGE? Growth/Success of US Seed Accelerators There is NO accelerator focused on ENERGY IT vertical
  • 4. Case Studies: IT Successes Another Y-Combinator Win: WuFoo Exits for $35M, $35M After Raising Only $118,000 Salesforce.com has just announced that it is $212M acquiring Heroku for $212M in cash AOL acquired SocialThing with $550k in fund $10M raising post TechStars Limbo merges with Brightkite and announces $9M $9M funding round Localytics Raises $2.5M for Mobile Analytics $3M Platform Dallas’ TechWildcatters ImageVisionLabs raises $2M $2M from Walden Venture Capital
  • 5. SURGE • Houston’s For-Profit, Mentor-Driven Seed Accelerator • 12-week Bootcamp launching in Spring 2012 • 1st & Only Accelerator Focused on ENERGY Software • SURGE Accelerator Overview  80+ Mentors: Leading VC’s, Energy Execs, Entrepreneurs  Raised over $1M in funding  Launched Website and Attracted PR  Paying Sponsors including Energy Focused Service Providers  Joined TechStars Network for global Accelerators best practices
  • 6. Core Purpose To be the pre-eminent mentor driven seed accelerator focused solely on enabling entrepreneurs to solve the world’s energy problems using software.
  • 7. Efficient Energy Software Technologies SMART GRID TRADING & RISK MGMT DIGITAL OILFIELD (ETRM) IT applications used to increase grid efficiency, Capital Markets + IT = Data + IT used to inform measure demand, and Increased visibility and exploration and reduce waste flexible response to maximize supply or demand shocks production, safety, and Includes Smart Grid, Smart efficiency Meter, and EV Grid at the wellhead
  • 8. Portfolio Strategy FOCUS: Entrepreneurs developing innovative applications at the intersection of Energy + IT GOAL: Take startups from theory & prototype to pilot, next round of funding and commercialization INVESTMENT: • 10 teams • $30k per team • 6% common equity
  • 10. Leadership: Steering Committee Kirk Coburn – Co-founder & Managing Director Serial Entrepreneur and Large Corp Exp: PGA TOUR Network, Chief Outsiders, Blair Garrou – Board Member Co-founder DFJ Mercury. Incubator Expert. Entrepreneur. Rice Faculty. Brian Landrum – Board Member Former COO Reliant Energy. Compaq GM. McKinsey & Co. Andrew Clark – Board Member Former Chairman of HAN. HTC EIR. DFJ Mercury Venture Advisor. Compaq Exec. Brett Perlman – Smart Grid Lead Former Public Utilities Commissioner. McKinsey & Co. Smart Grid Expert.
  • 11. Why HOUSTON  The Energy Capital of the World  Home to more than 5,000 Energy Companies  #1 IT Services Economy  Fully Deregulated Utility Market (Gen to Cust)  Largest Population of Deployed Smart Meters  Largest Purchaser of Green Power in Nation  #1 Wind Generation
  • 12. Keys to Program: Mentors
  • 13. SURGE: Custom Curriculum Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 12 SURGE Connect Lead Mentors to Teams DAY Product Development and Market Validation Business Plan and Financial Model Development Connections to Capital, Customers, Entrepreneurs, Expertise, Talent STAGE 1: STAGE 2: STAGE 3: Connections Product Readiness Pilot Landing Term Customer Customer Customer Company Sheet Discovery Validation Creation Building Prep Pivot Mentor Workshops (Marketing, Sales, Ops, IT, Legal, etc.)
  • 14. Program Next Steps IDEA PILOT INCUBATION & FUNDING Global Entrepreneurs Incubators Texas Universities Pilots Industry Funding 40+ VC’s from SURGE DAY
  • 15. Timeline Date Activity 11/1/11 Open Applications 1/20/12 Investment Committee narrows down finalists 2/01/12 SURGE invites top 25 applicants to pitch 2/10/12 SURGE selects top 10 teams and invites to HOUSTON 3/01/12 SURGE Class 1 Begins 5/23/12 SURGE Class 1 Last Class 5/24/12 SURGE DAY (Pitch Day to 300-400 Angels, VC’s, Corp.)
  • 16. Next Steps to SURGE STEP 1: Become a Mentor STEP 2: Identify Other World-Class Mentors STEP 3: Identify Key Problems to Solve STEP 4: Participate in SURGE Day STEP 5: Agree to Pilot/Connect STEP 6: Invest
  • 17. Mentoring at SURGE • Giving Back and Building an EcoSystem • Lead Mentoring vs. Ad Hoc Input • Exclusive and World-Class • Timing Commitment: 2-3 hours per week • Focus: business model, go to market strategy, branding, pricing, the investor pitch, connecting to customers • Long-term: Board, Invest, Connect, Give-Back
  • 18. SURGE Day • What: Class 1 Presents Plan and Demo • When: May 24, 2012 • Who: 300 – 400 venture capitalists, angel investors, energy companies and corporate development teams, media, entrepreneurs • Where: House of Blues • Goal: 50%+ to land follow-on funding (>$500k) and land critical pilots in next 6 mos.
  • 20. Target Entrepreneurs  LOCATION: Willing to locate in Houston for 3 month bootcamp  FOUNDERS: Coachable Intelligence, Integrity and Energy ★ Strong value proposition ★ Strong competitive advantage ★ Target a large market  CAPITAL: Will bootstrap with seed funding  COMPANY FOCUS: ★ Information Technology that Improves Energy Efficiency ★ Existing Prototype/Product ★ Capital Efficient ★ Leverage Texas Ecosystem
  • 21. Attracting Entrepreneurs • Global: Partnerships Leading Industry Networks including Energy, CleanTech, and Entrepreneur • Regional: Alliance with TechStars Network, Start-up America, Kaufmann Foundation • Local: ~30 Efficient Energy Companies in HTC, Rice, UH Systems, & Local Startup Groups • Local: Connect with existing Energy ecoSystem to promote Entrepreneurship
  • 22. Smart Grid: $138B market Key Application Areas: Customers: Distribution Automation Data Analytics Utilities Demand Response Residential Consumers Cyber Security Commercial Buildings Carbon Management Cities Home Energy Management Electric Vehicle
  • 23. Energy Trading & Risk Management: $500M market Key Application Areas: Market data acquisition Customers: Real-time position tracking Energy Companies Predictive analytics & reporting Utilities Carbon trading Commodity Traders Weather Integration Companies that hedge energy use Demand-Response integration (i.e. airlines, freight logistics)
  • 24. Digital Oilfield: : $150B+ market Key Application Areas: Real time data acquisition Customers: Reservoir management Well modeling E&P companies 4D Seismic Oil field service companies Wireless remote operations Technology vendors

Notas do Editor

  1. EXCELERATE LABS – CLASS 170 jobs$7.5M in seed money raisedExitreturnshalf of Fund I ($6.5M exitprice)
  2. "If Thomas Edison looked at our power system, he would recognize it," he said. "Whereas, Alexander Graham Bell, if he looked at the communication services, he wouldn't recognize it at all. That's how archaic the infrastructure is.”Take advantage of Technology, Policy and Expertise Shift in Traditional Energy
  3. "If Thomas Edison looked at our power system, he would recognize it," he said. "Whereas, Alexander Graham Bell, if he looked at the communication services, he wouldn't recognize it at all. That's how archaic the infrastructure is."
  4. Building the necessary transmission infrastructure and utilizing modern information and communications technologies—that is, “smart grid” technologies—will facilitate the integration of renewable sources of electricity into the grid, accommodate the growing number of electric vehicles, help avoid blackouts and restore power quicker when outages occur, and reduce the need for new power plants. Smart grid technologies also provide a foundation for innovation by entrepreneurs and others who can develop tools to empower consumers and help them make informed decisions. A first generation of innovative consumer products and services—such as thermostats that can be controlled from a smart phone, or websites that show how much energy a house is using—can continue to help Americans save money on their electricity bills, and there is great potential to do even more.” – THE WHITE HOUSE
  5. Energy Trading and Risk Management (ETRM) solutions provide a transparent view of complex portfolios consisting of physical, financial, and natural positions across all commodities, including crude oil, fuels, natural gas, coal, refined products, and power.  Complete ETRM systems also optimize business processes around the physical movement and delivery of commodities and the risks associated with those activities.  They also enhance the effectiveness of settlement, accounting, and reconciliation processes.Comprehensive ETRM solutions deliver a single platform with the ability to view all exposures and risk analytics, capture transactions, execute logistics, manage positions, perform settlement and accounting functions, and meet compliance requirements.  By fully integrating all data and processes into one platform, companies realize improved business process efficiency and transparency across the front, middle and back office. The volatility, complexity and pace of change in the wholesale energy markets present significant opportunities – and equally significant risks. In this environment, energy companies need to build sophisticated, functionally rich capabilities to address price, credit, operational and regulatory risks. At the same time, they need to remain flexible enough to respond to new opportunities and competitive pressures. This requires a combination of deep industry knowledge, robust business processes and integrated, scalable IT systems.We are looking for entrepreneurs that understand and can develop software solutions that offer commodity exposed companies the ability to manage all aspects of the front, mid and back-office processes. Key Application Areas:• Market Data acquisition • Real-time data, connectivity and analysis• Regulatory compliance• Analyzing and managing transaction and portfolio risk• Clearing and reconciling transactions, as well as transaction invoicing and accounting• Carbon trading• Weather Integration• Demand-Response integration
  6. The digital oil field targets financial and operational excellence by integrating new and upgraded standardized infrastructure and modeling to capture, process, and protect data and intellectual property; transform workflows; enable new roles; and improve collaboration. SOURCE: http://www.epmag.com/Magazine/2011/1/item75080.php