From Rachael G King

1. with

2. Who Is This Chick?
Rachael King
Community Manager, Community Engagement Team
Adobe Systems (@AdobeSocial)
Twitter: @rachaelgking
LinkedIn: /in/rachaelgking
www.rachaelgking.com

3. What Does She Do?

4. Building Your Personal Brand
Consistency
=

5. platforms
Blogging/Personal Websites
» Keep your sex blogging private
» Keep your intellectual blogging public
» Anonymity?
» Branding across platforms
» Connect it to your other accounts
» Picking a topic/niche
» About.me and other aggregator sites

6. platforms
Blogging/Personal Websites
» Keep your sex blogging
private
» Keep your intellectual
blogging public
» Anonymity?
» Branding

7. Best Practices
Things to remember:
» No privacy - even “private” accounts can have
a snapshot taken
» You can’t delete anything, even if it looks like
you can
» Use the grandma/boss rule when posting
» Outside of privacy concerns, remember you’re
creating an online portfolio of who you are with
each post. Be mindful and ask yourself, “is this
awesome?” before clicking “send” or “publish”
» Abbreviations are sometimes okay if
necessary on social media (Twitter) - NEVER
OK in emails, letters, formal writing, etc.
» Be “profersonal”

8. Networking:
The most important piece of the job hunt.
» How to get in touch with the right people
» Taking the online, offline
» Don’t just apply for jobs - choose the company(ies) you want to
work for and go after it
» ABC – Always Be Coffee-ing

9. { Make Your LinkedIn Profile Rock
}
It’s Facebook with ties.

10. Say it with me:
Your LinkedIn profile
should NOT be a copy
of your resume.

11. Think of it more like a
cover letter, or an elevator
pitch…

12. It’s the story of your
professional journey…

13. with plenty of
personality

14. …and a healthy dose of
BRAGGING.

15. This is still a social site,
albeit a professional one!

16. Is LinkedIn Worth It?
Why?
• Great niche alternative to Facebook
and Twitter
• More professional, less noise
• People expect to be contacted cold
• Showcase cool campaigns/projects
• Separate professional/personal networks
• Organize professional contacts

17. Building It
• HEADLINES ARE EVERYTHING, YO.
• Professional picture (yes, of YOU)
• Flesh it out
• Consistent branding/copy with other profiles
• Get input from different people
• Get personal
• Vanity URL
• PROOFREAD.

18. Getting Serious
• Upgrade account to send InMail,
especially while job hunting
• Personalize all outreach
• GROUPS.
• Connections!
 Be transparent, but not desperate
 Offer value in return
 ABC: Always-Be-Coffeeing
• Meaningful recommendations (quality vs. quantity)

19. Grow It
If you build it… they won’t just come.
1. Grab your vanity URL for easy referral
2. Embed a button on your websites and link on your other
profiles
3. Add to business cards and email signatures
4. Direct potential business contacts to your LinkedIn
5. Cross-promote

20. On the Job Hunt?
• Use your headline
• Tell the world
• Upgrade
• Contact settings
• LinkedIn’s Resume Builder
• Team up with other hunters
• Have a call to action
• Identify ideal companies and stalk get coffee with an employee

21. My 3 Ultimate Rules for #Winning at LinkedIn
1. Be interesting
Don’t be another dry, boring resume. Put some paint on your
profile’s proverbial walls – have some fun with it and show the world
what makes you YOU.
2. Use in tandem with Twitter
Connect via LinkedIn with a personalized note, and then continue
the ongoing conversation on Twitter to build the relationship.
Somewhat sneaky, yet effective.
3. Help others
Karma is without a doubt the most powerful tool you have when it
comes to creating job, client, and other opportunities. Go out of your
way to help other people, and it WILL come back to you tenfold.

22. LinkedIn is the gateway
network to building a
relationship with the
people and companies
you want to know.

24. { Twitter }

25. Rocking Twitter
• Get a great handle; either your name or your brand’s. This is
not your AIM username. (Use middle initials, etc. based on how
common your name is)
• No protected accounts!
• This is the easiest way to instantly connect with companies
and people who can help you get the job – be available, and
appropriate
• Power DMs - Always personalize DMs for new followers who
you want to remember you, even if the personalization is trivial

26. Twitter is not a place for the
boring. Another stale, vanilla
profile won’t make any noise. The
best strategy you can employ on
Twitter?
BE INTERESTING.

27. Okay, Fine… But HOW to Be Interesting?
• Don’t share anything without adding value to it
• Posting often isn’t enough – you can’t just make noise. Offer insight,
opinions, humor – and be human (while still being professional)
• Keep it media rich. If content is king, pictures + video are the crown
• Find and attend events, as well as creating other ways to take the online,
offline. Nothing a computer can do takes the place of face-to-face
connections!

28. Building a Kickass Community

29. Seriously Effective Strategies
• Be HUMAN. Have a personality – a big one!
• 80/20 rule
• Build QUALITY followers, not quantity
• Follow back (real people, not spammers)
• Live tweet events for more exposure and to
establish yourself in the industry/community
• Have a presence in industry Twitter chats
• KISS, with everything you do (and short!)
Simple + short = easier to share

30. Great Tools You’re Probably Already Using
• Tweetdeck
• Hootsuite
• Seesmic
• Bit.ly (tracking links)
• Advanced Twitter search
And now, on to the ones you might not be…

31. TwentyFeet – Free and Paid Versions
An aggregate dashboard of all your social media sites and
analytics. One of the best for freeware. [link]

32. SnapBird – Free
A way to search for certain words
or hashtags tweets older than 10
days. Doesn’t always work
perfectly, but it’s free, and it’s
saved me more than once when
I needed to find a particular tweet
but couldn’t for the life of me
remember who sent it. [link]

33. twtrland – Free
This generates an analysis of your Twitter profile. It wouldn’t be
worth noting, except that it breaks down your tweets by type, which
is pretty cool to see (and important if you’re a business trying to hit a
certain ratio). [link]

34. CrowdBooster – Free and Paid Versions
An engagement dashboard with some serious (and seriously fun)
analytics built in, including your most influential followers, and the
times of day that are best for you to tweet (you can schedule tweets
from the dashboard as well). [link]

35. Getting Fancy
What will set you apart from the rest?
1. Creative, attention-grabbing bio
2. Post consistent (and quality) content
1. Promote others’ work – and mean it
2. Make an (awesome) custom Twitter
background
1. Have a solid presence at popular
Twitter chats in your industry
2. Have a big, fat personality

37. Create a Resume Board
1. Links to articles/posts
2. News and accolades
3. Presentations
4. Speaking gigs
5. Side gigs and projects
6. Events/speaking
7. Portfolio
8. Video

43. On Being a LADY In The Business World
1. Connect with other women
2. Find a mentor
3. Join groups and attend women-
focused events
4. Salary negotiation
5. Tech skills
6. If you don’t know how to do
something, take the initiative to try
and figure it out
7. But don’t be afraid to ask
questions!

44. Resources
1. www.abrandedyou.com
2. www.youtern.com
3. www.personalbrandingblog.com
4. www.mashable.com/2009/02/05/personal-branding-
101
5. www.slideshare.net/dshiao/how-to-build-a-personal-
brand-and-advance-your-career-with-social-media

45. Questions?
Rachael G. King
Email: rachaelgking@gmail.com
Twitter: @rachaelgking
LinkedIn: /in/rachaelgking
Blog: www.rachaelgking.com