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Class Slide presentation Spring 2014
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- 2. • Instagram was founded/released on October 6, 2010. • By February 27,2013 Instagram had 100 million active users • By September 6, 2013 that number increased to 150 million active users. History Founders of the 1st phone born social network Kevin Systrom and Mike Krieger
- 3. The 1st Born Phone Social Network • Instagram Video (http://vimeo.com/68765934) • Instagram DM (http://vimeo.com/81527238) Instagram was the first social network that grew to a massive scale without a desktop version Instagram was also the first mobile app that allows you to express yourself and depict your life through a platform based only on photos
- 4. • Followers • Shares • Likes • Comments • Website Traffic • Hashtags A World More Connected w/Photos
- 5. Why would I use Instagram as part of my social media marketing strategy? •Instagram allows you or your business to promote free products, new products, services and campaigns. •Instagram can have a huge affect on your followers buying triggers, which is a huge advantage. •Instagram is also testing out a new feature by allowing advertisements from businesses to show up on your news feed. Business Usage & Marketing Opportunities
- 6. Top 3 most active brands using Instagram Nike - http://instagram.com/nike Followers: 3,491,121 Posts: 666 Starbucks - http://instagram.com/starbucks Followers: 2,082,803 Posts: 381 NBA - http://instagram.com/nba Followers: 2,000,215 Posts: 2,752
- 7. • Will Instragram be able to compete with future social networks? Why? • Do you know of any social networks that may exceed Instagram in the future? • Do you think Instagram is an effective social network for marketing your personal brand or business?