Class Slide presentation Spring 2014

1. Ashley Roe MKTG 338-001

2. Overview
 Photo/ Video hosting website
 3 Account Types
 Free- 1 Terabyte of storage
 Ad Free- Annual Fee allows avoidance of advertisements
 Doublr- Pay for double the free amount of storage
 Main competition: Dropbox and Photobucket
 Partnerships with Aviary, OpenStreetMap, Blurb, Getty
Images, and other printing sites

3. Unique
 Not just a photograph site but a community of
photographers
 The art side of photography is most important

4.  87 million registered users
 Created by Ludicorp February 10, 2004
 Purchased by Yahoo for approximately $35 million

5. History
 87 million registered users
 Created by Ludicorp February 10, 2004
 Purchased by Yahoo for approximately $35 million

6. KPI
 Tags – easily find topics and subject matter.
 “Tag Cloud”
 Sets/ Collections- Organizes photographs into different
categories
 Geo Tagging - Relates a set of images to a geographic
location on imapflickr

7. Tips
 Join Groups in the Flickr Community
 Tag photographs
 Reverse Marketing- Embed links to Flickr through
photographs on blogs. (Share from Flickr on Pinterest)
 Allow Creative Commons use

8. Marketing/Advertising Opportunities
 Wordpress and other blogs/website
 Facebook and Twitter are easy to connect with Flickr
 Restaurants and other Retail chains

9. Chili’s
 Users upload pictures of experience and create
conversations
 Pictures of past events and fundraisers

10. Controversy
 Virgin Mobile
 Misused a photograph of Alison Chang
 Class action lawsuit against Virgin Mobile and Creative
Commons
 Chang dropped Creative Commons lawsuit
 Virgin Mobile case thrown out due to lack of jurisdiction

11. Future Impact
 Businesses can involve customers in marketing events
through their photographs
 Example:
 Graco
 Uses Flickr photographs as incentives for customers to
upload their experiences
 Humanizing effect