1. “almost certainly the best online photo
management and sharing application in
the world”
(Flickr.com/about)

2. Description
• Photo and video sharing website to help make photos
available to people they want to share them with
• “ ‘photo sharing, social networking, blogging, photo
organization and group scrapbooking’ “
• Provide new ways of organizing photos and videos
• Photostream-a way to view recently uplaoded photos
chronologically
• Creation of a photo‘ community’

3. Overview
• Launched in February 2004 by Ludicorp
• Yahoo! Acquired Flickr in 2005
• Founders
– Stewart Butterfield
– Caterina Fake
• Created Flickr by accident
– “…programming tools for a webbased game. The
game needed a photo-sharing feature, and it dawned
on them that the photosharing feature might be a
better idea than the game itself. “ (Marwood)
• One of the first Web 2.0 interactive forums where
content is user generated

4. Aim of Flickr
• Butterfield:
– “ ‘ We want to be the eyes of the world’”
– “ ’Butterfield also wants to change the way people
use pictures. "Photography used to be about
memory preservation," he says. "With
Flickr, photography is used to connect and
communicate.’”(Marwood)

5. Flickr today
• 51 million registered members and 80 million
unique visitors
• Hosts over 5 billion images
• Service for prints, photobooks and DVDs
• Flickr Mobile Apps
• App Garden
• Flickr Blog
• Biggest threat: Instagram

6. Features
• Organizes photos into sets and collections
• Groups- a way to organize, share, and discuss
photos of interest with other group members
(Cox)
• Geotagging, photo tagging, titling, and captioning
• Edit photos using Picnik
• Search for tags or groups
• Photosets and “Group pools”
• Free and pro accounts

7. Personal Use
• Store and manage personal photos
• Network and interact with users that share
interests
• New ways to organize photos
• Share photos with friends, family, and the
public
• Create a portfolio of work

8. Business Use
• Interact with customers and target audiences
• ‘Behind-the-scenes’ connection
• Create a visible portfolio
• Build brand awareness
• Personal connection
• Integrated social media

9. Business Use
• Have your username reflect your business URL
• Post photos linked to your brand/company
• Use tags
• Join groups that make sense
• Integrate Flickr stream with your website and
other social media
• Comment on others photos
• Create your own group
• Enable Flickr stats

10. Examples
• Smithsonian
– Digitizing a fraction of their 13 million photos
• Purina’s Do More for Pets
– Campaign strategy
– Nearly 2,000 photos, discussions, members
• GM
– Vehicle launches, user content,imagery
– 1,500 photos
• Urban Outfitters
– Over 2,000 photos and 700 members
• Nikon “Stunning Nikon” Campaign
– 123,208 tagged Images

11. Advertising Opportunities
• Flickr Homepage
• Photo pages
• Search page-millions of searches a day
• Upload page-catch attention while they wait
• Groups Main page
• Sponsored Groups
• API License for Sponsored Groups
• Integrated social media (Facebook, Twitter, RSS,
Blog, and Pinterest)

12. Key Performance Indicators
• Activity
– Site visits
– Photo Views
– Number/Frequency of comments
– Favoriting a photo
– Tagging
• Growth
– Registered Users
– Number of Uploads
– Number of site visitors
– Number of Group members
– Number of groups

13. Cautions
Personal Use Business use
• Protect Personal • Flickr must approve
Information commercial use
• Make account private • Fair contests rules
• Name family and friends • Tone down ‘hard sell
who can view photos approach’
Both:
Watch for harrassment
Flag photos appropraitely
Use a screen name
Control privacy settings
Copyright issues

14. Sources
• Marwood, James. "Flickr Founder Wants to be the Eyes of the World." Media: 12. Jan 15 2009.
ABI/INFORM Global. Web. 3 Sep. 2012.
• Cox, A., Clough, P., & Siersdorfer, S. (2011). Developing metrics to characterize Flickr groups. Journal
Of The American Society For Information Science & Technology, 62(3), 493-506.
doi:10.1002/asi.21483
• Cox, A. M. (2008). Flickr: A case study of Web2.0. Aslib Proceedings, 60(5), 493-516. doi:
10.1108/00012530810908210
• http://advertising.yahoo.com/article/flickr.html
• http://www.diffen.com/difference/Flickr_vs_Picasa
• http://info.yahoo.com/safely/us/yahoo/flickr/
• http://www.lakeshorebranding.com/company/blog/flickr-for-small-business-14-tips-for-the-social-
media-tool-few-are-using/
• Jim, R. c. (2004, Nov 30). 'Flickr' is in an online photo class by itself. The Christian Science Monitor,
pp. 25-25. Retrieved from http://search.proquest.com/docview/405687648?accountid=28711
• http://geoffnorthcott.com/blog/2008/07/brands-on-flickr/
• http://articles.businessinsider.com/2011-12-11/strategy/30504073_1_flickr-social-network-
platforms
• http://econsultancy.com/us/blog/4887-35-social-media-kpis-to-help-measure-engagement
• http://outspokenmedia.com/social-media/how-to-measure-community/
• http://www.thesocialorganization.com/social-media-metrics.html