1. “Remember Everything”
Eric Sichau
September 19th, 2012
MKTG 338-002

2. • Independent, Private
– Redwood City, CA
– CEO-Phil Libin
• Launch
– Public Beta- June 24th, 2008
– June 2012- 34 Million & Growing
• Free/Premium
• Notetaking Software
• Virtual notebook
• Everybody is different

3. • What isn’t Evernote?
– Evernote
– Penultimate
– Web Clipper
– Evernote Hello
– Evernote Food
– Evernote Clearly
– Evernote Peek
– Evernote Business
• “Capture anything. Access anywhere. Find things fast.”
• Customizable
• Sync, Remember, Save, Research, Work, Plan
• Intro

4. Bookmark
Links/Web File Manager
Clips Manager
Photo
Library
Local &
Student
Shared
Organizer
Folders
EVERNOTE “Mind
Like
Water”
Address
Book/
Contact
List
Tweet
To
Shopping
Email Evernote
Helper
To Paperless
Evernote Life

5. • Key Impacts
– Learning-Educational Use
– Event Planning
– Organization
• Personal
• Business
– Recruiting
– Small Business Challenges
– Able to integrate/synchronize over many “devices”
– Sharing with others
– Stress reducer
• Key Performance Indicators
– Number of registered users-
– Popularity/Amount of mobile phone app downloads
– Number of users also using Evernote accompanying tools
– Tracking a registered user and how many “devices” they have Evernote on.
– Word of Mouth- Audience Engagement Formula to track users discussion of Evernote
– Word of Mouth- Conversation Reach- is Evernote resonating?
– Topic Trending?
– What can Evernote do to ADD/DELETE available tools?
• Blogs

6. • Customize, Customize, Customize!!!- Ms. Morris?
• You control the content
• What will make you organized, happy, less stressed
• Memory making
• How you “Social” it
• No direct cautions with personal brand
• What are you willing to share?
• Addiction- in good ways!
• It is only a tool!
• Mindful of resources
• Do not let it control you-Comfortable

7. • Evernote Business
– Launch December 2012
– Billing
– Data Ownership
– Company Contacts/Content
– “Fits What You Need”
– $10/user/month
• Personal Use-developed
– Scheduling
– “To Do List”
– File Sharing
– Agenda’s
• Again: Customize!
• Relevance to Business
• Only Advertising is allowed with products incorporated with Evernote.
– Promotions designed to help users learn
– Evernote Trunk

9. • http://techcrunch.com/2012/06/19/evernote-by-the-numbers-34m-users-1-4m-paying-and-how-
different-platforms-pay/
• www.evernote.com – Various Pages
• http://www.makeuseof.com/tag/7-ways-to-make-use-of-evernote/
• http://www.readwriteweb.com/enterprise/2012/02/10-tips-for-using-evernote-eff.php
• http://evernoteschoolsnyc.eventbrite.com/
• www.youtube.com – Video Content