1. The New Rules of Marketing and
PR
Morgan Hoey

2. Section I: New Rules vs. Old Rules
• Old Rules
▫ Focused on media and sales
▫ No customer connection
• New Rules
▫ Build customer relationships
▫ Foster interactivity

3. Section II: Engage Audience
• Blogs, video, audio, news releases, websites
• What channel will appeal to what audience?

4. Section III: How-to
• How to use the
previously mentioned
mediums
• Creating an effective
plan
• SEO

5. Key Learning Points
• Be authentic, no spin
• Focus on building relationships with customers
• Connect using the right medium

6. Personal Brand Clients
• Authentic, valuable • Rules are a good
content framework
• Explains the importance
• Use correct medium
of online presence
• Good how-to for creating
reach

7. Rating
4.5 Stars
• + Good book, informative, great examples
• - Long

8. Sources
• Scott, David Meerman. The New Rules of Marketing and
PR. 2nd Ed. 2012
• http://www.webpresence.tv/uk-blog/wp-
content/uploads/2012/07/engaging-the-audience.jpg
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• https://encrypted-
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