Strengthening Operations in Africa - Strategies for Competitiveness Growth - Eugene Nizeyimana

Strengthening
Operations in Africa:
Strategies for
Competitiveness
Growth
________________________________________________________________________________________________________________________
Africa SME Forum, 31 May 2013, London
Eugene Nizeyimana
COO. SSCG Corporation
@2013 SSCG Copyright The information contained herein is of a general nature and subject to change. Applicability of the information to specific situations should be
determined through consultation with our advisers. For more information visit www.s-scg.com or contact us at info@s-scg.com

Shaping Organisation Future: Driving Value, Improving
Strategic, Operation and Capital Position
________________________________________________________________________________________________________________________
• A thoughtful and deliberate process to
facilitate change, enhance
value, increase performance and
growth.
• Increase shareholders, customers and
employee.
• Foster firms to be proactive and less
reactive to the World around us.
• Steps to capture opportunities - counter
threats - reduce future uncertainty
• Establish/identify shared agreement and
operation approaches in a firm.
• A systematic transformation process, set
direction and enhance the scope of a
firm over a long term.
• Approach to facilitate firms to impose
fresh perspective
System/Organisation Model
•Simple, complicated, complex.
•Bottom up, top down, strategy as a
learning.
Benefits
•Promotion of strategic thinking, acting
and learning especially through
dialogue and strategic conversation
among key stakeholders.
•Improved decision making
•Enhanced organisation effectiveness.
•Enhanced broader societal systems
effectiveness
•Employees satisfaction
•Enhance performance of employees
across firms.

Africa Rising: Economic Context, Market Characteristics,
Opportunities and Risks
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Africa Economic Context: Inward Investment at a Glance
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A continent of both
vast opportunities and
significant risks for
entrepreneurs,
corporations and
investors.
Source: World Bank 2013

Africa: Market Opportunities & Anticipated Challenges
________________________________________________________________________________________________________________________
High international commodity prices
Shift in global economy
Progressive discovery of new resources.
Underserved market
Emerging consumers/middle class
Sustainable economic growth (GDP)
Technology and innovation
Labour market
Increase inward investment flow
Market /industry competitiveness
Spending capabilities
Increase in consumer specification
Development gaps
Increase in globalisation and geopolitics
Regulatory and fiscal policies
Politicisation
Economic volatility
Disruptive innovation and technologies
Safety and security
Environmental accountability and CSR
Increase in stakeholders expectations
Growing population
High unemployment
Infrastructure gaps
Inadequate and inaccurate market analytics
Corruption
Cash-based economies
Opportunities
Issues

Africa: Mobile Penetration Case Study
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Africa: World's fastest growing
region in terms of cellular
connections and M-banking.
Source: GSM Intelligence 2012 Africa Report Source: World Bank, GSMA, Informa, Telcoms Report 2013

Building Your Organisation Capability: Strategies for
Growth and Performance Improvement
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Establishing Long Term Goals, Vision & Scope
________________________________________________________________________________________________________________________
Aligning and transforming your
organisation/firm processes to increase
the value
• Economic and market characteristics
• Operation and business environment
• Resources: Capital and market base
• Talent and skill set
• Consumer analytics and big data
• Digitization
• Consumer/market segmentation
Strategy evaluation - You get what you
measure – Improving decision
capability, Positioning and driving value
for customer, shareholders and
employees.

Strategic Planning Continuum
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Strategic Plan Business/Project
Plan
Scope Big picture More focused
Time frame Long term Short term
Context Concern with external
environment
Less concern with
external environment ,
more internal focused

Setting Strategic Objectives: A Logic & Practical Process
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Key Strategic Models for Consideration: The “what” and
the “why” of strategy and operations
________________________________________________________________________________________________________________________
Source: KPMG, McKinsey Source: Deloitte LLP US 2013

Key Cornerstones for Growth and Sustainability
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Talent &
Leadership:
•Highly skilled and
experience team
•Entrepreneurial
and thoughtful
leadership
Customer and
marketing
analytics:
Understanding of
customers and
market
Environment:
Security, culture
and
infrastructure
Supply chain:
Efficient,
effective and
streamlined
Resources:
•Investment
•Technology:
Leverage
innovative
solutions and
systems
Value: employees
and customers
Marketing:
• Customer centric
•Brand: Royalty and
credibility
Steps/Approaches to Achieve Goals
• Establish priorities
• Determine quantifiable objectives/goals
• Establish lines of accountability
• Develop implementation plan
• Plan and allocate resources
• Leverage new technologies and data
Progress M&E and Process Re-
engineering
• Establish baseline reporting
• Project gates assessment
• Auditing
• Impact, progress and market evaluation
• Performance data analysis
• Financial performance and R.O.I analysis
• Customer reviews/analytics

Strategies: Practical considerations
________________________________________________________________________________________________________________________
Keys of Achieving
Growth
New competitive arena
New industry structure
New geographies
New delivery approaches
Cost containment
New products and services
Existing products to new customers
Existing products to existing customers
Market Growth
Strategies
Acquisitions (M&A)
Joint Ventures (JVs)
Minority stakes
Strategic alliances i.e. shared services
Outsourcing
Marketing partnerships
Organic investment
Innovation and new technology

Strategy Execution, Change and Performance
Management
________________________________________________________________________________________________________________________
Source: Sheffield University
Source: PwC

Principles and Leading Practices
________________________________________________________________________________________________________________________
Integrate processes
Obtain commitment:
Management executive buy inTalent Investment and resources.
Re-calibrate plans
Review and update Align to market trends.
Succession management: Execute continuously
Adopted to specific context than others.
No correct format or content, only preferred way.
Mirror based or evidence based methodology
No correct way of strategic planning, only preference:

Disruptive Innovation and Digital Big Data: Strategies for
Growth and Performance Improvement
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Disruptive Innovation, Risks and Opportunities
________________________________________________________________________________________________________________________
Source: Deloitte Risk and Compliance 2013

Harnessing the power of innovation and technology:
Seven “digi-shifting” trends businesses need to do now
________________________________________________________________________________________________________________________
As social media and digital devices
proliferate, businesses must be nimble to
keep up with expanding consumer
expectations and engagement trends:
• Operation shift – From fixed to Cloud
computing and virtual operation
• Device shift – from PCs to mobile/
Smartphones & touch devices.
• Communications shift – from voice to data
and video.
• Content shift – from bundled to
fragmented.
• Social shift – from growth to monetization
• Video shift – from programmed to user-
driven
• Retail shift – from channel to experience.
Winning Strategies
• Integrate innovative tools and technologies
into your processes
• Make business models more robust to
reflect consumer diversity
• Stay close to users by investing in customer
insight.
• Build a competitive edge with deep analytic
skills.
• Ensure investments are clearly aligned with
consumer shifts.
• Reward superb execution skills.
• Keep your digital platforms current and
customer friendly
• Leverage digital big data and analytics
Source: Source: Mckinsey TMT services

Conclusion: Key Takeaways
________________________________________________________________________________________________________________________
• Managing an organisation without a clear operation plans and strategies is like
driving a car with no direction where you are heading to.
• Drivers for organisation success: Capital, Leadership, Processes
(Technologies), Customers, employees and analytics.
• Leaders (entrepreneurs) are the engine/heart and drivers of an organisation:
capital is the lifeblood/petrol
• Competitive organisation in the current economy – Thoughtful, multi skilled
leadership with broad and diversified experience

How SSCG Services and Resources Can Help Your
Organisation?
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SSCG: How We can help you
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Training, Consultancy and Advisory Industries
 Strategy and growth
 Operation
 Risks
 Service
 Market
 Business
 Talent management and mobility
 Institutional development
 Projects
 Energy, Oil and Gas
 Retail and Consumer Services
 FMCG
 Public Sector
 Agriculture
 Industrial Products
 Telecoms, Media and Technology (TMT)
 Financial Services

Join Us: Upcoming Events in Africa
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SSCG - Nigeria Enterprise Growth Conference: Fostering Entrepreneurship, Investment
and SME Growth in Nigeria, 19 -20 November 2014, Abuja, Nigeria
SSCG - Kenya Enterprise Growth Conference: Boosting Entrepreneurship, Investment
and SME Growth in Kenya, 25-26 March 2015, Nairobi, Kenya
SSCG Economic Growth Forum: Fuelling Growth through Investment and
entrepreneurship in West Africa, 06- 07 May 2015, Abuja, Nigeria
SSCG – East Africa Economic Growth Forum: Fostering Investment, SME
Competitiveness Growth and Entrepreneurship, 15 -17 September
2015, Nairobi, Kenya

Questions & Further Enquiry
________________________________________________________________________________________________________________________
Thank You
For further information or to discuss your
organisation tailored needs, contact our
advisory team at:
E: Info@s-scg.com
W: www.s-scg.com
Stay Connected
@SSCGCorporation
@SSCGSMEForum
Facebook/sscg
Linkedin/sscg

Strengthening Operations in Africa - Strategies for Competitiveness Growth - Eugene Nizeyimana

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Strengthening Operations in Africa - Strategies for Competitiveness Growth - Eugene Nizeyimana