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A Million Dollar Bra Story
1996 The Million Dollar Fantasy Bra

$1,000,000

EQUALS 20,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: Roy Raymond always felt
uncomfortable when buying underwear
for his wife. Inspired by this, he founded
the company that is now at the forefront
of lingerie retailing worldwide.

300
MANHOURS
Est.

Victoria’s Secret
A n g e l

Decorated with
over 100 carats of diamonds
amongst a variety of other semi-precious gemstones.

Claudia
S ch i f fe r
1997 The Diamond Dream Fantasy Bra

$3,000,000

EQUALS 60,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: Roy Raymond started the
chain with $80,000 in borrowed money,
but it earned him $500,000 in its first
year alone.

Harry Winston

300
MANHOURS
Est.

A n g e l

Ty r a
Banks

Decorated with
93 pear-cut gemstones, nearly 100 diamonds around
the trim, and a 42 carat pear-cut diamond in the centre.
1998 The Dream Angel Fantasy Bra

$5,000,000

EQUALS 100,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: This was the first time the
models wore the iconic wings on the
runway and became angels.

300
MANHOURS
Est.

Janis Savitt for M&J Savitt

A n g e l
Decorated with
77 carats of marquise-cut rubies, 330 carats of
pear- and marquise-cut diamonds, all set in platinum.

Daniela
P e s tov a
1999 The Millennium Fantasy Bra

$10,000,000

EQUALS 200,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: The brand was named after
the prudish Queen Victoria. And what
was actually her secret? Only she will
ever know.

Victoria’s Secret

300
MANHOURS
Est.

A n g e l

Heidi
Klum

Decorated with
2,000 diamonds set in platinum
amongst several diamond-cut sapphires.
2000 The Ruby Fantasy Bra

$15,000,000

EQUALS 300,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: Earned a place in the Guinness
World Records as the most expensive item
of lingerie ever created. Although never
sold, the purchase price included free
delivery in an armoured van, complete with
specially trained security guards.

370
MANHOURS

Victoria’s Secret
A n g e l

Decorated with
over 1,300 gemstones,
and among them 300 carats of Thai Rubies.

Gisele
B ü n d ch e n
2001 The Heavenly Star Fantasy Bra

$12,500,000

EQUALS 250,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: This was the first fantasy bra
ever to be featured in a Victoria's Secret
show.

Mouawad
A n g e l

Heidi
Klum

300
MANHOURS
Est.

Decorated with
1,200 Sri-Lankan pink
sapphires and a 90 carat emerald-cut diamond at its
centre, which is worth $10,600,000 alone.
2002 The Star of Victoria Fantasy Bra

$10,000,000

EQUALS 200,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: The show temporarily moved
to Cannes Film Festival to raise money
for Cinema Against Aids.

370
MANHOURS

Mouawad
A n g e l

Decorated with
1,150 ruby roses, and 1,600 emerald leaves.

K a ro l i n a
Ku rkov a
2003 The Very Sexy Fantasy Bra

$11,000,000

EQUALS 220,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: Heidi Klum became the first
angel to wear the fantasy bra for the
third time. This show signaled the
beginning of the glitter era.

Mouawad

370

MANHOURS

A n g e l

Heidi
Klum

Decorated with
over 6,000 gemstones
and a 70 carat diamond in the centre.
2004 The Heavenly “70” Fantasy Bra

$10,000,000

EQUALS 200,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: This is the only fantasy bra
ever sold, according to official data.
Because of Justin Timberlake and Janet Jackson’s
wardrobe malfunction, the Victoria’s Secret fashion
show was cancelled and five models went on tour
instead.

275
MANHOURS

Mouawad

Decorated with
2,900 pave diamonds in an
18-carat white gold setting. In addition
to a 70-carat pear-shaped diamond in the centre.

A n g e l

Ty r a
Banks
2005 The Sexy Splendor Fantasy Bra

$12,500,000

EQUALS 250,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: Without a buyer, every bra is
sadly dismantled by its designer after
the show in order to use the gems for
new jewellery.

Mouawad
A n g e l

Gisele
B ü n d ch e n

300
MANHOURS

Decorated with
2,900 pave set diamonds, 22 ruby
gemstones and a 101 carat diamond
in the middle. All set in 18-carat white gold.
2006 The Hearts on Fire Diamond Fantasy Bra

$6,500,000

EQUALS 130,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: This fantasy bra required over
20,000 hours of labour to perfectly cut
and polish its 2,000 diamonds

300
MANHOURS

Hearts on Fire
A n g e l

Decorated with
2,000 diamonds and a
10-carat diamond brooch centrepiece.

K a ro l i n a
Ku rkov a
2007 The Holiday Fantasy Bra

$4,500,000

EQUALS 90,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: VS regularly denies celebrity
requests to model. Each month The
company’s chief marketing officer has to
turn down a number of requests from
high-profile female celebrities desperate
to be an honourary Angel.

Mouawad

320
MANHOURS
Est.

A n g e l

Selita
Ebanks

Decorated with
9,000 gemstones, which include
diamonds, rubies, emeralds and yellow sapphires.
2008 The Black Diamond Fantasy Miracle Bra

$5,000,000

EQUALS 100,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: Like the standard miracle bra,
the Black Diamond is designed for
“maximum cleavage enhancement”.

Est.

300

MANHOURS

M a r t i n K a tz

Decorated with
3,575 black diamonds, 117 one-carat white diamonds and
34 rubies. Two black diamond drops totaling 100 carats
swing from the centre to complete the creation.

A n g e l

Ad r i a n a
Lima
2009 The Harlequin Fantasy Bra

$3,000,000

EQUALS 60,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: The models are chosen based
on their appeal to woman as opposed to
men. In fact, there are twice as many
women than men who watch the show
every year.

Damiani
A n g e l

Marisa
Miller

800

MANHOURS

Decorated with
2,400 white, champagne and
cognac colored diamonds, and a 16 carat
heart-shaped diamond pendant in the center.
2010 The Bombshell Fantasy Bra

$2,000,000

EQUALS 40,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: Most of the models are
discovered before they are 15. Adriana
Lima was only 13 when she took her first
steps in the modelling industry.

1500
MANHOURS

Damiani

Decorated with
3,000 brilliant cut white diamonds,
as well as several blue sapphires and
oval-cut topazes. All set in 18 carats of gold.

A n g e l

Ad r i a n a
Lima
2011 The Fantasy Treasure Bra

$2,500,000

EQUALS 50,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: Miranda wore the bra less
than one year after giving birth to her
son.

London Jewelers

500
MANHOURS

A n g e l

Miranda
Ke r r

Decorated with
3,400 gems, including 142 carats of diamonds,
in addition to pearls, citrines and aquamarines.
2012 The Floral Fantasy Bra

$2,500,000

EQUALS 50,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: To celebrate the 10th anniversary
of Swarovski’s involvement with the
Victoria’s Secret Fashion Show they created a
$5 million ensemble. It was also the first year
they paired a fragrance with the bra, the
$500,000 Bombshell Fantasy Fragrance.

300
MANHOURS

London Jewelers

Decorated with
over 5,200 precious gems, including amethysts, sapphires,
tsavorite, rubies, and white, pink and yellow diamonds. A
drop centerpiece that wows with a 20-carat white diamond,
a 12-carat white diamond and a 21-carat pear-cut ruby.

A n g e l

Alessandra
Ambrosio
2013 The Royal Fantasy Bra

$10,000,000

EQUALS 200,000 REGULAR VICTORIA’S SECRET BRAS

FUN FACT: Victoria’s Secret had to create
a mold of Candice so it could fit her
perfectly. It also has two bodyguards all
of the time, only the bra, not the model.

Mouawad
A n g e l

Candice
Swanepoel

527
MANHOURS

Decorated with
over 4,200 precious gems
including rubies, diamonds and yellow sapphires.
The stones are set in 18-carat gold with rather large
52-carat pear-shaped ruby that dangles at the center.
A Million Dollar Bra Story

Content and Design by http://www.stylight.co.uk/
With special thanks to Victoria’s Secret and Limited Brands

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Victoria's Secret - One Million Dollar Bra's Collection

  • 1. A Million Dollar Bra Story
  • 2. 1996 The Million Dollar Fantasy Bra $1,000,000 EQUALS 20,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: Roy Raymond always felt uncomfortable when buying underwear for his wife. Inspired by this, he founded the company that is now at the forefront of lingerie retailing worldwide. 300 MANHOURS Est. Victoria’s Secret A n g e l Decorated with over 100 carats of diamonds amongst a variety of other semi-precious gemstones. Claudia S ch i f fe r
  • 3. 1997 The Diamond Dream Fantasy Bra $3,000,000 EQUALS 60,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: Roy Raymond started the chain with $80,000 in borrowed money, but it earned him $500,000 in its first year alone. Harry Winston 300 MANHOURS Est. A n g e l Ty r a Banks Decorated with 93 pear-cut gemstones, nearly 100 diamonds around the trim, and a 42 carat pear-cut diamond in the centre.
  • 4. 1998 The Dream Angel Fantasy Bra $5,000,000 EQUALS 100,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: This was the first time the models wore the iconic wings on the runway and became angels. 300 MANHOURS Est. Janis Savitt for M&J Savitt A n g e l Decorated with 77 carats of marquise-cut rubies, 330 carats of pear- and marquise-cut diamonds, all set in platinum. Daniela P e s tov a
  • 5. 1999 The Millennium Fantasy Bra $10,000,000 EQUALS 200,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: The brand was named after the prudish Queen Victoria. And what was actually her secret? Only she will ever know. Victoria’s Secret 300 MANHOURS Est. A n g e l Heidi Klum Decorated with 2,000 diamonds set in platinum amongst several diamond-cut sapphires.
  • 6. 2000 The Ruby Fantasy Bra $15,000,000 EQUALS 300,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: Earned a place in the Guinness World Records as the most expensive item of lingerie ever created. Although never sold, the purchase price included free delivery in an armoured van, complete with specially trained security guards. 370 MANHOURS Victoria’s Secret A n g e l Decorated with over 1,300 gemstones, and among them 300 carats of Thai Rubies. Gisele B ü n d ch e n
  • 7. 2001 The Heavenly Star Fantasy Bra $12,500,000 EQUALS 250,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: This was the first fantasy bra ever to be featured in a Victoria's Secret show. Mouawad A n g e l Heidi Klum 300 MANHOURS Est. Decorated with 1,200 Sri-Lankan pink sapphires and a 90 carat emerald-cut diamond at its centre, which is worth $10,600,000 alone.
  • 8. 2002 The Star of Victoria Fantasy Bra $10,000,000 EQUALS 200,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: The show temporarily moved to Cannes Film Festival to raise money for Cinema Against Aids. 370 MANHOURS Mouawad A n g e l Decorated with 1,150 ruby roses, and 1,600 emerald leaves. K a ro l i n a Ku rkov a
  • 9. 2003 The Very Sexy Fantasy Bra $11,000,000 EQUALS 220,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: Heidi Klum became the first angel to wear the fantasy bra for the third time. This show signaled the beginning of the glitter era. Mouawad 370 MANHOURS A n g e l Heidi Klum Decorated with over 6,000 gemstones and a 70 carat diamond in the centre.
  • 10. 2004 The Heavenly “70” Fantasy Bra $10,000,000 EQUALS 200,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: This is the only fantasy bra ever sold, according to official data. Because of Justin Timberlake and Janet Jackson’s wardrobe malfunction, the Victoria’s Secret fashion show was cancelled and five models went on tour instead. 275 MANHOURS Mouawad Decorated with 2,900 pave diamonds in an 18-carat white gold setting. In addition to a 70-carat pear-shaped diamond in the centre. A n g e l Ty r a Banks
  • 11. 2005 The Sexy Splendor Fantasy Bra $12,500,000 EQUALS 250,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: Without a buyer, every bra is sadly dismantled by its designer after the show in order to use the gems for new jewellery. Mouawad A n g e l Gisele B ü n d ch e n 300 MANHOURS Decorated with 2,900 pave set diamonds, 22 ruby gemstones and a 101 carat diamond in the middle. All set in 18-carat white gold.
  • 12. 2006 The Hearts on Fire Diamond Fantasy Bra $6,500,000 EQUALS 130,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: This fantasy bra required over 20,000 hours of labour to perfectly cut and polish its 2,000 diamonds 300 MANHOURS Hearts on Fire A n g e l Decorated with 2,000 diamonds and a 10-carat diamond brooch centrepiece. K a ro l i n a Ku rkov a
  • 13. 2007 The Holiday Fantasy Bra $4,500,000 EQUALS 90,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: VS regularly denies celebrity requests to model. Each month The company’s chief marketing officer has to turn down a number of requests from high-profile female celebrities desperate to be an honourary Angel. Mouawad 320 MANHOURS Est. A n g e l Selita Ebanks Decorated with 9,000 gemstones, which include diamonds, rubies, emeralds and yellow sapphires.
  • 14. 2008 The Black Diamond Fantasy Miracle Bra $5,000,000 EQUALS 100,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: Like the standard miracle bra, the Black Diamond is designed for “maximum cleavage enhancement”. Est. 300 MANHOURS M a r t i n K a tz Decorated with 3,575 black diamonds, 117 one-carat white diamonds and 34 rubies. Two black diamond drops totaling 100 carats swing from the centre to complete the creation. A n g e l Ad r i a n a Lima
  • 15. 2009 The Harlequin Fantasy Bra $3,000,000 EQUALS 60,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: The models are chosen based on their appeal to woman as opposed to men. In fact, there are twice as many women than men who watch the show every year. Damiani A n g e l Marisa Miller 800 MANHOURS Decorated with 2,400 white, champagne and cognac colored diamonds, and a 16 carat heart-shaped diamond pendant in the center.
  • 16. 2010 The Bombshell Fantasy Bra $2,000,000 EQUALS 40,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: Most of the models are discovered before they are 15. Adriana Lima was only 13 when she took her first steps in the modelling industry. 1500 MANHOURS Damiani Decorated with 3,000 brilliant cut white diamonds, as well as several blue sapphires and oval-cut topazes. All set in 18 carats of gold. A n g e l Ad r i a n a Lima
  • 17. 2011 The Fantasy Treasure Bra $2,500,000 EQUALS 50,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: Miranda wore the bra less than one year after giving birth to her son. London Jewelers 500 MANHOURS A n g e l Miranda Ke r r Decorated with 3,400 gems, including 142 carats of diamonds, in addition to pearls, citrines and aquamarines.
  • 18. 2012 The Floral Fantasy Bra $2,500,000 EQUALS 50,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: To celebrate the 10th anniversary of Swarovski’s involvement with the Victoria’s Secret Fashion Show they created a $5 million ensemble. It was also the first year they paired a fragrance with the bra, the $500,000 Bombshell Fantasy Fragrance. 300 MANHOURS London Jewelers Decorated with over 5,200 precious gems, including amethysts, sapphires, tsavorite, rubies, and white, pink and yellow diamonds. A drop centerpiece that wows with a 20-carat white diamond, a 12-carat white diamond and a 21-carat pear-cut ruby. A n g e l Alessandra Ambrosio
  • 19. 2013 The Royal Fantasy Bra $10,000,000 EQUALS 200,000 REGULAR VICTORIA’S SECRET BRAS FUN FACT: Victoria’s Secret had to create a mold of Candice so it could fit her perfectly. It also has two bodyguards all of the time, only the bra, not the model. Mouawad A n g e l Candice Swanepoel 527 MANHOURS Decorated with over 4,200 precious gems including rubies, diamonds and yellow sapphires. The stones are set in 18-carat gold with rather large 52-carat pear-shaped ruby that dangles at the center.
  • 20. A Million Dollar Bra Story Content and Design by http://www.stylight.co.uk/ With special thanks to Victoria’s Secret and Limited Brands