Hotel Performance | the world and China

CHAT - © 2014 STR Global www.strglobal.comCHAT - © 2014 STR Global www.strglobal.com
Hotel Performance | the world and China
CHAT Beijing 2014
Jesper Palmqvist, Area Director Asia Paciﬁc
Fiona He, Country Manager China
酒店表现概览世界与中国

CHAT - © 2014 STR Global www.strglobal.com
The world’s leading
Hospitality Benchmark company
Aggregating key hotel metrics into valuable performance data
!
Global client base ~50,000 hotels submitting performance data
!
Industry standard used by all major hotel groups
APAC:
+5,300 hotels!
+1,000,000 rooms
全球范围内拥有超过5万家合作酒店，树⽴立标杆数据管理⾏行业
标准并为各⼤大酒店集团⼲⼴广泛采⽤用
全球领先的酒店数据服务提供机构

5
5 things to know 你需要知道的5件事
In 2013 SEA achieved highest KPI levels after AU/Paciﬁc
2013年东南亚地区关键指标值表现仅次于太平洋地区
China growth in supply outpaced demand in 2013 for the ﬁrst time since 2009
2013年中国酒店供给量涨幅5年间⾸首次超过需求量涨幅
Large RevPAR variations by city in China Upscale hotels
中国各城市⾼高端酒店每间可售房收⼊入有很⼤大差异
Indonesia pipeline growth - future supply gap decreasing vs China and India
印尼未来新增供给－未来供给与中国和印度差距逐渐缩⼩小
Beijing, Hong Kong, Singapore, Tokyo and Sydney -
all expected to grow RevPAR in 2014
北京，⾹香港，新加坡，东京和悉尼2014年每间可售房收⼊入预期实现正值增⻓长

Global performance RevPAR －全球表现概览
YE 2013, % Chg in USD, Europe in Euro － 2013年每间可售房收⼊入
+ 5.4% + 1.4% + 4.6%
APAC only continent declining YoY
USD offsets countries like Japan, Thailand and Australia
- 4.3%
South Korea!
China!
!
India!
Singapore
亚太区是唯⼀一出现同⽐比下降的区域
⽇日本，泰国和澳⼤大利亚的表现受到来⾃自美元的影响

Global performance RevPAR －全球酒店表现概览
YTD 2014 Feb, % Chg in USD, Europe in Euro 2014年1-2⽉月每间可售房收⼊入
+ 6.1% + 5.5% + 6.0%
A brighter picture on macro level
USD offset aside - India and Thailand main reasons
- 2.0%
宏观层⾯面上情况更为乐观
但亚太区，除了美元的影响，主要下降出现在印度和泰国

Spotlight Asia Paciﬁc －亚太区表现概览
2013 YE, RevPAR $, % Chg (USD) － 2013年每间可售房收⼊入
Central & South Asia!
RevPAR $75 | -7.4%!
Driven by ADR
NorthEast Asia!
RevPAR $71 | -5.9%!
Driven by ADR
SouthEast Asia!
RevPAR $100 | +3.5%!
Both Occ and ADR
Paciﬁc!
RevPAR $124 | -3.4%!
Driven by ADR 
(NB! USD-AUD)

APAC Classes Occ and ADR －亚太区各级别酒店市场表现
YE 2012 & 2013 (USD) and % change YoY －房价和⼊入住率同⽐比变化率 2013对⽐比2012
US$0
US$60
US$120
US$180
US$240
60%
62%
64%
66%
68%
70%
72%
74%
Luxury Upper Upscale Upscale Upper Midscale Midscale & Economy
Occ 12 Occ 13 ADR 13
-0.9
-4.4
-4.4
-5.0
-7.5
-0.9 +1.0 -0.4 -1.6 +0.7

APAC Room Supply/Demand % Change －亚太区表现概览
12 months moving avg YE 2009 to Feb 2014 －滚动12个⽉月供给量和需求量变化率
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
2010 2011 2012 2013 2014
Supply % Chg Demand % Chg
Demand growth on the rise
again 需求量呈上升趋势

APAC Countries - Occ, ADR % Chg 亚太主要国家
YE 2013, in local currency 2013年房价和⼊入住率变化率
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
India
China
South Korea
Singapore
Australia
Philippines
Thailand
Japan
Taiwan
Indonesia
Occupancy ADR
who’s driving rate? 谁在带动房价增⻓长？

YTD Feb 2014, in local currency － 2014年1-2⽉月房价和⼊入住率变化率
-18%
-15%
-12%
-9%
-6%
-3%
0%
3%
6%
9%
12%
15%
18%
India
China
South Korea
Singapore
Australia
Philippines
Thailand
Japan
Taiwan
Indonesia
Occupancy ADR
signiﬁcant shifts 显著变化
APAC Countries - Occ, ADR % Chg 亚太主要国家

中国
China

China - 中国
CAGR 2007 - 2013 YE (CNY)
-7%
-6%
-5%
-4%
-3%
-2%
-1%
0%
1%
2%
3%
4%
5%
6%
7%
Occupancy ADR RevPAR Supply Demand

China Room Supply/Demand % Change －中国表现概览
12 months moving avg YE 2010 to Feb 2014 －滚动12个⽉月供给量和需求量变化率
0%
5%
10%
15%
20%
25%
30%
2010 2011 2012 2013 2014
Supply % Chg Demand % Chg
Demand on the rise?
需求量增⻓长会持续保持增⻓长？

China －中国
By class: YE 2012 and 2013, Occ, ADR with % Chg
各级别市场2013年房价和⼊入住率变化率
Luxury Upper Upscale Upscale Upper Midscale Midscale & Economy
Occ 12 Occ 13 ADR 13
-2.3
-4.0
-0.3
-2.5
-3.2 -0.3 -2.5 -3.2 -0.5
-1.6

China －中国
Main Cities RevPAR % growth YE 2012 and 2013 - 主要城市可售房收⼊入同⽐比变化率
Chengdu!
Ningbo!
Wuxi!
Shenyang!
Beijing!
Suzhou!
Sanya!
Xian!
Wuhan!
Tianjin!
Nanjing!
Chongqing!
Guangzhou!
Shanghai!
Hangzhou!
Xiamen!
Shenzhen!
-10% to -20% -4% to -10% 0% to -3% +1% to +10%

China －中国
RevPAR (Luxury-Upscale) growth and actual
主要城市⾼高端酒店市场每间可售房及变化率
-30%
-20%
-10%
0%
10%
Wuxi
Shenyang
Tianjin
Chongqing
Ningbo
Xian
Suzhou
Nanjing
Wuhan
Chengdu
Hangzhou
Xiamen
Beijing
Shanghai
Guangzhou
Shenzhen
Sanya
RevPAR Growth RevPAR

-18%
-15%
-12%
-9%
-6%
-3%
0%
3%
2011 2012 2013
Transient Group
Segmentation －细分市场
RevPAR growth YoY - Beijing, Shanghai, Guangzhou, Shenzhen
每间可售房收⼊入变化率－北京，上海，⼲⼴广州，深圳

Revenue Generator Index (RGI) on YE 2008
0.7
0.8
0.9
1
1.1
2008 2009 2010 2011 2012 2013
USA Europe China
收⼊入指数变化趋势

Outlook
前景展望

Branded vs. Unbranded
Mega
Brand
Awesome
Family
Europe & South America
North America 65% - 35%
57% - 43%
47% - 53%
40% - 60%
36% - 64%
Middle East
Asia Paciﬁc
Africa
品牌酒店 vs. ⾮非品牌酒店
欧洲和南美
北美
中东
亚太
⾮非洲
(Batman)(Mr Brand)

Global Pipeline －全球筹建项⺫⽬目概览
Pipeline % increase # of rooms 房间数增⻓长率
+7%
+22%
+3%
+37%
+7% +14%

Pipeline by Class - 各级别酒店筹建项⺫⽬目概览
China
India
Indonesia
Malaysia
Thailand 14%
51%
33%
10%
8%
8%
12%
19%
12%
2%
49%
22%
34%
43%
40%
29%
16%
14%
35%
50%
Luxury & Upper Upscale Upscale & Upper Midscale Midscale & Economy Unafﬁliated
Chain Scale
Active Pipeline
15%
!
25%
!
33%
!
22%
!
9%
Top 5 Pipeline countries, Supply increase % of existing Jan 2014 未来新增供给最多的前五⼤大国家
有效新增供给

Pipeline - Growth status 筹建项⺫⽬目概览
China | India | Indonesia - Supply growth 中国印度和印尼未来供给增⻓长趋势
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Indonesia India Ratio China
17%
16%
13%
12%
12%
13%
14%
CAGR 3.8%
CAGR 11.9%
CAGR 10.3%

Occupancy % Change
ADR%Change
Occupancy & ADR % Change 2013 YE - 房价和⼊入住率变化率
Occupancy - ⼊入住率
Market Forecast - 市场预测

.
everything is awesome
in 2014..?
2014年⼀一切都很美好..?

Market Forecast －市场预测
Occupancy & ADR % Change 2014 forecast 2014年房价和⼊入住率变化率
ADR%Change
Occupancy % Change
Rates to drive RevPAR - 房价是驱动
每间可售房收⼊入增⻓长的动因

0%
5%
10%
15%
20%
25%
30%
YE2009 YE2010 YE2011 YE2012 YE2013 YE2014f YE2015f YE2016f
Demand
GDP
China Demand vs GDP - 中国需求量与GDP发展趋势

One more thing…
还有⼀一件事…

Global P&L 2012 - 全球各个区域
Regional performance 2012 % Change
-9
-6
-3
0
3
6
9
12
Asia Paciﬁc ($) Americas ($) Europe (€) Middle East & Africa ($)
Occupancy ADR RevPAR GOPPAR

P&L 2012 - 中国酒店盈利数据
China P&L performance 2012 % Change
-3%
0%
3%
6%
9%
12%
Total Revenue Dept. Expenses Undist. Expenses GOP Net Income Total Payroll
+8% +10% +10% +5% +12%-3%

Thank You 谢谢
Jesper Palmqvist | Fiona He
STR Global
+86 10 8518 2438
www.strglobal.com
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purpose without prior approval of STR Global is strictly prohibited.
!
This presentation is based on information compiled by STR Global Ltd. No strategic or marketing recommendations or advice are intended or implied.
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此份资料内容基于STR Global Ltd.的数据信息，不带有任何关于策略或市场倾向性⾔言论和意图。!

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