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Figures and Perspective for
Argentina and South America
Elizabeth Winkle
FITHA Buenos Aires, Argentina
11th-12th November 2013

Hospitality Trends 2013 and Outlook 2014 - @ STR Global 2013
2013 STR Global

www.strglobal.com
Agenda
Who is STR Global
Global Overview
• Total Market Size
• Branded vs Unbranded Hotels
• Pipeline
• Supply vs Demand
• Occupancy and ADR

Spotlight on Continents, Sub-Continents & Markets
• Americas
• Central & South America
• Key Markets

Pipeline
Case Studies - Opportunities

2013 STR Global

www.strglobal.com
STR Global Key Offering

Past

Demand

2013 STR Global

Future

Supply

www.strglobal.com
Measurements of Performance
• Revenue/available room
(RevPAR)

Net Room Revenue
OR
No. of rooms available

• Supply

Total number of rooms available

• Demand

Total number of rooms sold

• Occupancy

No. of rooms sold
%
No. of rooms available

• ADR

Net Room Revenue
Rooms sold

2013 STR Global

Occupancy X ADR

www.strglobal.com
Global picture
Market Size as of September 2013

63,862 hotels
5,702,365 rooms

57,996 hotels
4,335,277 rooms

1,383 hotels
236,004 rooms

5,965 hotels
611,657rooms

3,832 hotels
478,460 rooms

24,029 hotels
3,241,730 rooms

156,879 Hotels 14.5 Million Rooms
2013 STR Global

www.strglobal.com
Global picture
Branded vs Unbranded rooms as of September 2013

39% - 61%
66% - 34%
66% - 34%

37% - 63%

45% - 55%

40% - 60%

2013 STR Global

www.strglobal.com
Global picture
Pipeline % increase # of rooms

+3%
+6%
+37%

+6%

+13%

+8%

2013 STR Global

www.strglobal.com
Global picture
Supply & Demand % change September 2013 YTD
12
10
8
6
4
2
0
North America Central- South
America

Europe

Middle East
Supply

2013 STR Global

Africa

Asia

Australia &
Oceania

Demand

www.strglobal.com
Global picture
Occupancy % September 2013 YTD
80
+0.9%

75
+2.2%

70
65

+1.5%

-0.4%

+3.3%

-0.2%

60

-0.6%

55
50
45
40
35
30
North America Central- South
America

2013 STR Global

Europe

Middle East

Africa

Asia

Australia &
Oceania

www.strglobal.com
Global picture
ADR $, in € for Europe September 2013 YTD
250

+3.6%

200

-3.5%
+0.8%
150
+3.9%

-1.7%

-1.5%

-3.5%

Africa

Asia

100

50

0
North America Central- South
America

2013 STR Global

Europe (€)

Middle East

Australia &
Oceania

www.strglobal.com
Global performance
RevPAR YTD September 2013 (USD)

+ 0.6%€
+ 5.4%

- 4.1%

+5.1%
2013 STR Global

www.strglobal.com
Spotlight Americas

2013 STR Global

www.strglobal.com
Spotlight Americas
Market performance – Occ %, ADR $ and RevPAR $ YTD September 2013

North America
Occ

64%

+1.5%

ADR

$ 111

+3.9%

Caribbean
Occ

69%

+2.1%

ADR

$ 187

+5.7%

Central America
Occ

59%

ADR

$ 114

-1.4%

South America

-2.4%

64%

-0.9%

ADR

2013 STR Global

Occ

$ 137

-1.5%

www.strglobal.com
Central & South America – Steady Demand
12 month moving average Jan 2008 – September 2013, USD$
160,000,000

$100

140,000,000

$90

120,000,000
$80

100,000,000
80,000,000

$70

60,000,000

$60

40,000,000

$50

20,000,000

$40
Jan-08
Mar-08
May-08
Jul-08
Sep-08
Nov-08
Jan-09
Mar-09
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
Sep-10
Nov-10
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
May-12
Jul-12
Sep-12
Nov-12
Jan-13
Mar-13
May-13
Jul-13
Sep-13

0

Supply

2013 STR Global

Demand

RevPAR

www.strglobal.com
59.6%

Panama

5.8%

Costa
Rica

Venezuela

2.3%

Honduras

-4.0%

5.8%

-12.6%

Central & South American Countries
YTD Q3 RevPAR in Local Currency %Chg

Colombia

3.6%

5.4%

Ecuador

Brazil

-7.4%

-8.3%

Peru

8.2%

Chile

Uruguay

Argentina

2013 STR Global

www.strglobal.com
Central & South American Countries

13.4%

Honduras

-3.7%

5.8%

-12.6%

YTD Q3 RevPAR %Chg $USD

Panama

Colombia

-4.9%

2.0%

Ecuador

Venezuela
-1.0%

5.8%

Costa
Rica

Peru

-7.1%

-8.3%

Brazil

Uruguay

-8.5%

Chile

2013 STR Global

Argentina

www.strglobal.com
Key Market performance
Occ and ADR % change YTD September 2013 in Local Currency
15
10
5
0
-5

-10
-15

Occupancy

2013 STR Global

ADR

www.strglobal.com
Key Market performance
RevPAR % change YTD September 2013 in Local Currency
15
10
5
0

-5
-10
-15

2013 STR Global

www.strglobal.com
Argentina - Steady demand, increasing supply & RevPAR
12 month moving average Jan 2008 – September 2013, $ARS
16,000,000

$ 450

14,000,000

$ 400
$ 350

12,000,000

$ 300

10,000,000

$ 250
8,000,000
$ 200
6,000,000

$ 150

4,000,000

$ 100

2,000,000

$ 50
$0
Jan-08
Mar-08
May-08
Jul-08
Sep-08
Nov-08
Jan-09
Mar-09
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
Sep-10
Nov-10
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
May-12
Jul-12
Sep-12
Nov-12
Jan-13
Mar-13
May-13
Jul-13
Sep-13

0

Supply

2013 STR Global

Demand

RevPAR

www.strglobal.com
Pipeline

2013 STR Global

www.strglobal.com
Central & South America Pipeline Share by Country

Brazil
Panama
Colombia

Chile, 3%
Costa Rica, 4%

Argentina
Costa Rica
Chile

Argentina, 6%

Uruguay
Paraguay

Colombia, 9%

Brazil, 59%

Venezuela
Peru

Panama, 9%

Nicaragua
Honduras
Guatemala
Belize

2013 STR Global

www.strglobal.com
Case Studies - Opportunities

2013 STR Global

www.strglobal.com
Jan-08
Mar-08
May-08
Jul-08
Sep-08
Nov-08
Jan-09
Mar-09
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
Sep-10
Nov-10
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
May-12
Jul-12
Sep-12
Nov-12
Jan-13
Mar-13
May-13
Jul-13
Sep-13

Dubai

12 month moving average Jan 2008 – September 2013, $USD
25,000,000

2013 STR Global

$300

20,000,000
$250

$200

15,000,000
$150

10,000,000
$100

5,000,000
$50

0
$0

Supply
Demand
RevPAR

www.strglobal.com
Dublin
12 month moving average Jan 2008 – September 2013, €
8,000,000

€90

7,000,000

€80
€70

6,000,000

€60

5,000,000

€50
4,000,000
€40
3,000,000

€30

2,000,000

€20

1,000,000

€10
€0
Jan-08
Mar-08
May-08
Jul-08
Sep-08
Nov-08
Jan-09
Mar-09
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
Sep-10
Nov-10
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
May-12
Jul-12
Sep-12
Nov-12
Jan-13
Mar-13
May-13
Jul-13
Sep-13

0

Supply

2013 STR Global

Demand

RevPAR

www.strglobal.com
Paris Demand % Change – Demand picked up immediately post-Olympics
Daily data 1 Jun 2012– 30 September 2012
25
London Olympics

20
15
10
5
0
-5
-10
-15

-20
June
2013 STR Global

July

Aug

Sept
www.strglobal.com
Contact Details
Elizabeth Randall Winkle
STR Global
+44 (0)207 922 1930
ewinkle@strglobal.com
www.strglobal.com
You can follow us on Twitter,
Facebook, LinkedIn

STR Global, Ltd is the exclusive owner of all rights in this
presentation and its content. Reproduction of all or a portion of
this presentation for any purpose without prior approval of STR
Global is strictly prohibited.
This presentation is based on information compiled by
STR Global Ltd. No strategic or marketing
recommendations or advice are intended or implied.

2013 STR Global

www.strglobal.com

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Opportunities for tourism development in Argentina

  • 1. Figures and Perspective for Argentina and South America Elizabeth Winkle FITHA Buenos Aires, Argentina 11th-12th November 2013 Hospitality Trends 2013 and Outlook 2014 - @ STR Global 2013 2013 STR Global www.strglobal.com
  • 2. Agenda Who is STR Global Global Overview • Total Market Size • Branded vs Unbranded Hotels • Pipeline • Supply vs Demand • Occupancy and ADR Spotlight on Continents, Sub-Continents & Markets • Americas • Central & South America • Key Markets Pipeline Case Studies - Opportunities 2013 STR Global www.strglobal.com
  • 3. STR Global Key Offering Past Demand 2013 STR Global Future Supply www.strglobal.com
  • 4. Measurements of Performance • Revenue/available room (RevPAR) Net Room Revenue OR No. of rooms available • Supply Total number of rooms available • Demand Total number of rooms sold • Occupancy No. of rooms sold % No. of rooms available • ADR Net Room Revenue Rooms sold 2013 STR Global Occupancy X ADR www.strglobal.com
  • 5. Global picture Market Size as of September 2013 63,862 hotels 5,702,365 rooms 57,996 hotels 4,335,277 rooms 1,383 hotels 236,004 rooms 5,965 hotels 611,657rooms 3,832 hotels 478,460 rooms 24,029 hotels 3,241,730 rooms 156,879 Hotels 14.5 Million Rooms 2013 STR Global www.strglobal.com
  • 6. Global picture Branded vs Unbranded rooms as of September 2013 39% - 61% 66% - 34% 66% - 34% 37% - 63% 45% - 55% 40% - 60% 2013 STR Global www.strglobal.com
  • 7. Global picture Pipeline % increase # of rooms +3% +6% +37% +6% +13% +8% 2013 STR Global www.strglobal.com
  • 8. Global picture Supply & Demand % change September 2013 YTD 12 10 8 6 4 2 0 North America Central- South America Europe Middle East Supply 2013 STR Global Africa Asia Australia & Oceania Demand www.strglobal.com
  • 9. Global picture Occupancy % September 2013 YTD 80 +0.9% 75 +2.2% 70 65 +1.5% -0.4% +3.3% -0.2% 60 -0.6% 55 50 45 40 35 30 North America Central- South America 2013 STR Global Europe Middle East Africa Asia Australia & Oceania www.strglobal.com
  • 10. Global picture ADR $, in € for Europe September 2013 YTD 250 +3.6% 200 -3.5% +0.8% 150 +3.9% -1.7% -1.5% -3.5% Africa Asia 100 50 0 North America Central- South America 2013 STR Global Europe (€) Middle East Australia & Oceania www.strglobal.com
  • 11. Global performance RevPAR YTD September 2013 (USD) + 0.6%€ + 5.4% - 4.1% +5.1% 2013 STR Global www.strglobal.com
  • 12. Spotlight Americas 2013 STR Global www.strglobal.com
  • 13. Spotlight Americas Market performance – Occ %, ADR $ and RevPAR $ YTD September 2013 North America Occ 64% +1.5% ADR $ 111 +3.9% Caribbean Occ 69% +2.1% ADR $ 187 +5.7% Central America Occ 59% ADR $ 114 -1.4% South America -2.4% 64% -0.9% ADR 2013 STR Global Occ $ 137 -1.5% www.strglobal.com
  • 14. Central & South America – Steady Demand 12 month moving average Jan 2008 – September 2013, USD$ 160,000,000 $100 140,000,000 $90 120,000,000 $80 100,000,000 80,000,000 $70 60,000,000 $60 40,000,000 $50 20,000,000 $40 Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 0 Supply 2013 STR Global Demand RevPAR www.strglobal.com
  • 15. 59.6% Panama 5.8% Costa Rica Venezuela 2.3% Honduras -4.0% 5.8% -12.6% Central & South American Countries YTD Q3 RevPAR in Local Currency %Chg Colombia 3.6% 5.4% Ecuador Brazil -7.4% -8.3% Peru 8.2% Chile Uruguay Argentina 2013 STR Global www.strglobal.com
  • 16. Central & South American Countries 13.4% Honduras -3.7% 5.8% -12.6% YTD Q3 RevPAR %Chg $USD Panama Colombia -4.9% 2.0% Ecuador Venezuela -1.0% 5.8% Costa Rica Peru -7.1% -8.3% Brazil Uruguay -8.5% Chile 2013 STR Global Argentina www.strglobal.com
  • 17. Key Market performance Occ and ADR % change YTD September 2013 in Local Currency 15 10 5 0 -5 -10 -15 Occupancy 2013 STR Global ADR www.strglobal.com
  • 18. Key Market performance RevPAR % change YTD September 2013 in Local Currency 15 10 5 0 -5 -10 -15 2013 STR Global www.strglobal.com
  • 19. Argentina - Steady demand, increasing supply & RevPAR 12 month moving average Jan 2008 – September 2013, $ARS 16,000,000 $ 450 14,000,000 $ 400 $ 350 12,000,000 $ 300 10,000,000 $ 250 8,000,000 $ 200 6,000,000 $ 150 4,000,000 $ 100 2,000,000 $ 50 $0 Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 0 Supply 2013 STR Global Demand RevPAR www.strglobal.com
  • 21. Central & South America Pipeline Share by Country Brazil Panama Colombia Chile, 3% Costa Rica, 4% Argentina Costa Rica Chile Argentina, 6% Uruguay Paraguay Colombia, 9% Brazil, 59% Venezuela Peru Panama, 9% Nicaragua Honduras Guatemala Belize 2013 STR Global www.strglobal.com
  • 22. Case Studies - Opportunities 2013 STR Global www.strglobal.com
  • 23. Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 Dubai 12 month moving average Jan 2008 – September 2013, $USD 25,000,000 2013 STR Global $300 20,000,000 $250 $200 15,000,000 $150 10,000,000 $100 5,000,000 $50 0 $0 Supply Demand RevPAR www.strglobal.com
  • 24. Dublin 12 month moving average Jan 2008 – September 2013, € 8,000,000 €90 7,000,000 €80 €70 6,000,000 €60 5,000,000 €50 4,000,000 €40 3,000,000 €30 2,000,000 €20 1,000,000 €10 €0 Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 0 Supply 2013 STR Global Demand RevPAR www.strglobal.com
  • 25. Paris Demand % Change – Demand picked up immediately post-Olympics Daily data 1 Jun 2012– 30 September 2012 25 London Olympics 20 15 10 5 0 -5 -10 -15 -20 June 2013 STR Global July Aug Sept www.strglobal.com
  • 26. Contact Details Elizabeth Randall Winkle STR Global +44 (0)207 922 1930 ewinkle@strglobal.com www.strglobal.com You can follow us on Twitter, Facebook, LinkedIn STR Global, Ltd is the exclusive owner of all rights in this presentation and its content. Reproduction of all or a portion of this presentation for any purpose without prior approval of STR Global is strictly prohibited. This presentation is based on information compiled by STR Global Ltd. No strategic or marketing recommendations or advice are intended or implied. 2013 STR Global www.strglobal.com