In this presentation Nicole explained hybrid marketing. The theme of the STIMA internation marketing congress

2. Hybrid
/ˈh
ʌɪbrɪd/
[adj.]
of mixed character;
composed of
different elements

3. New consumption patterns
The Power of Communities
The New ‘P’ of Purpose
The
anthropologistmarketer

4. Changing times:
impact on decision process?
Economic challenges:
implications?
The economistmarketer

5. Privacy, data protection,
cookie management
Business case & ROI
The legal &
financial-marketer

6. CMO + CIO = 1 ?
CMO + CIO = CDO ?
The technologistmarketer

7. A new hybrid profile
Generalist
Curious about
specialization
Creative
Analytical
Discipline
Guts
Hard skills
Soft skills
Humility
Conviction
Passionate about
Marketing
Business driven

8. A new hybrid profile
Stéphane Vermeiren
General Manager
@ Rabobank
Joachim Rubin
VP Marketing
@ Delhaize